Law & Order (franchise) Audience in United States

Law & Order (franchise) has an estimated audience of 674,980 people in United States. 63.6% are female, 36.4% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Boardwalk Empire, Chicago Med, Autism Awareness, Amanda Holden, Diabetes mellitus awareness.

The average Law & Order (franchise) fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boardwalk Empire, Chicago Med, Autism Awareness, with strongest over-indexing on Boardwalk Empire (120.41× the country average). Demographically, the Law & Order (franchise) audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Law & Order (franchise) fans

Demographic split for Law & Order (franchise) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age45.0
Estimated audience size674,980

Audience persona

The typical Law & Order (franchise) fan in United States is more female, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Boardwalk Empire.

Top regions in United States

Top regions ranked by reach for Law & Order (franchise) in United States
RegionReachAffinity
California67,7850.91×
Texas57,4140.99×
New York48,5341.29×
Florida43,8700.96×
Pennsylvania27,0361.19×
Illinois24,1431.07×
Ohio24,0431.16×
North Carolina23,5991.16×
Georgia22,5181.08×
Michigan19,6731.11×
New Jersey19,4851.14×
Virginia17,4971.06×
Arizona16,2001.18×
Tennessee14,3431.06×
Maryland14,0051.21×
Massachusetts13,7561.03×
Indiana13,0031.05×
Alabama12,7901.36×
South Carolina11,6211.14×
Missouri11,5571.06×
Washington11,5100.85×
Wisconsin10,7621.06×
Louisiana9,4031.08×
Kentucky9,3361.1×
Minnesota9,3340.97×
Colorado8,2270.77×
Connecticut7,9201.17×
Oklahoma7,5231×
Oregon7,1690.93×
Mississippi6,2551.12×
Nevada5,8670.9×
Arkansas5,8181.05×
Iowa5,3830.97×
Kansas5,1000.96×
Utah4,1320.68×
West Virginia3,3071.05×
Nebraska3,0370.9×
New Mexico2,8110.83×
Idaho2,8000.83×
Maine2,6571.1×
New Hampshire2,4940.94×
Rhode Island2,3571.1×
Hawaii2,2460.77×
Delaware2,0531.1×
Washington, District of Columbia1,5880.78×
Montana1,4990.8×
Alaska1,3070.91×
South Dakota1,2220.78×
North Dakota1,0700.77×
Vermont9620.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Law & Order (franchise) audience
BrandAffinityCategory
Boardwalk Empire120.41×Movies & TV
Chicago Med60×Movies & TV
Autism Awareness19.03×Health
Amanda Holden100.27×Movies & TV
Diabetes mellitus awareness12.48×Health
Snapped19.69×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Mariska Hargitay15.11×Movies & TV
Income tax13.19×Business & Career
Horoscope9.89×Health
Kate Beckinsale13.81×Movies & TV
Michael Sheen25.33×Movies & TV
Columbo30.71×Movies & TV
Blue Bloods (TV series)15.64×Movies & TV
Diane Keaton5.93×Movies & TV
Werner Herzog28.86×Movies & TV
OLED22.34×Technology & Electronics
Kia Sportage18.7×Cars & Mobility
Day trading10.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Law & Order (franchise) audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Luxury OrientationPREMIUM1.64
Community OrientationOPEN1.47
MindfulnessBALANCE1.45
Family OrientationCONSERVATISM1.42
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Law & Order (franchise)
CountryShare
United States45.4%
Germany5.9%
Italy5.7%

See Law & Order (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Law & Order (franchise) have in United States?

Law & Order (franchise) has an estimated audience of 674,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Law & Order (franchise) fans?

63.6% of Law & Order (franchise) fans are female, 36.4% are male, with an average age of 45.0 years.

Which brands do Law & Order (franchise) fans like most?

Law & Order (franchise) fans show strongest brand affinity for Boardwalk Empire (120.41×), Chicago Med (60×), and Autism Awareness (19.03×) over the country average.

Where do Law & Order (franchise) fans live in United States?

Law & Order (franchise) fans in United States are most concentrated in California (reach 67,785), Texas (reach 57,414), and New York (reach 48,534). These three regions account for the largest share of the active audience.

What other brands do Law & Order (franchise) fans also like?

Beyond Law & Order (franchise) itself, the audience over-indexes on Chicago Med (60×), Autism Awareness (19.03×), Amanda Holden (100.27×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Law & Order (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.