Rascasse Audience Intelligence

Law & Order (franchise) Audience in United States

A data profile of the people who buy, follow and care about Law & Order (franchise) in United States — modelled from more than twelve digital signal sources. Law & Order (franchise) has an estimated audience of 753,931 people in United States.

#2384among Movie / TV Show / Series in United States#5305in Movies & TV

The average Law & Order (franchise) fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chicago Med, Kate Beckinsale, Diane Keaton, with strongest over-indexing on Chicago Med (42.56× the country average).

Demographically, the Law & Order (franchise) audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Law & Order (franchise) fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Med.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law & Order (franchise) profile in United States.

Audience size
754K
in United States
Gender
63.6%♀
36.4% male
Age
45.0
average years
Country rank
#28549
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+142%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law & Order (franchise) viewers

63.6% are female, 36.4% are male, average age 45.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Law & Order (franchise) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age45.0
Estimated audience size753,931
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Law & Order (franchise) audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4921%
50+37%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Law & Order (franchise) audience comes from United States.

Worldwide audience distribution share by country for Law & Order (franchise)
CountryShare
United States46.7%
Italy5.2%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law & Order (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Law & Order (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.36×
02New York~50K1.22×
03Maryland~10K1.20×
04Pennsylvania~30K1.16×
05Arizona~20K1.16×
06Connecticut~8K1.16×
07Mississippi~6K1.16×
08Rhode Island~2K1.14×
09Delaware~2K1.14×
10Ohio~20K1.13×
11South Carolina~10K1.13×
12Maine~3K1.13×
13North Carolina~20K1.11×
14New Jersey~20K1.10×
15West Virginia~3K1.10×
16Michigan~20K1.09×
17Louisiana~9K1.09×
18Kentucky~9K1.09×
19Arkansas~6K1.06×
20Georgia~20K1.05×
21Tennessee~10K1.05×
22Wisconsin~10K1.05×
23Missouri~10K1.04×
24Illinois~20K1.03×
25Virginia~20K1.03×
26Indiana~10K1.02×
27Massachusetts~10K1.01×
28Oklahoma~7K0.99×
29Iowa~5K0.99×
30New Hampshire~3K0.98×
31Alaska~1K0.98×
32Kansas~5K0.96×
33Minnesota~9K0.95×
34Florida~40K0.94×
35Texas~50K0.93×
36Oregon~7K0.92×
37Nebraska~3K0.91×
38Nevada~6K0.89×
39California~60K0.87×
40Vermont~1K0.87×
41New Mexico~3K0.86×
42Idaho~3K0.86×
43Montana~2K0.84×
44South Dakota~1K0.84×
45North Dakota~1K0.84×
46Washington~10K0.83×
47Washington, District of Columbia~2K0.81×
48Hawaii~2K0.79×
49Colorado~8K0.75×
50Utah~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Law & Order (franchise), United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law & Order (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law & Order (franchise) audience
#·InterestCategoryAffinity×
01Amanda HoldenMovies & TV68.58×
02Silent WitnessMovies & TV43.07×
03Chicago MedMovies & TV42.56×
04ColumboMovies & TV37.44×
05Michael SheenMovies & TV30.79×
06Kate BeckinsaleMovies & TV23.75×
07Javier BardemMovies & TV21.83×
08Dan StevensMovies & TV19.87×
09Penélope CruzMovies & TV18.73×
10Boardwalk EmpireMovies & TV18.59×
11OLEDTechnology & Electronics18.52×
12Mariska HargitayMovies & TV16.11×
13SnappedMovies & TV15.33×
14Blue Bloods (TV series)Movies & TV13.24×
15Marlon BrandoMovies & TV12.91×
16Black Mirror (TV series)Movies & TV11.54×
17Diane KeatonMovies & TV10.37×
18Al PacinoMovies & TV10.04×
19Morgan FreemanMovies & TV8.81×
20Web serverTechnology & Electronics7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law & Order (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law & Order (franchise) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Convenience OrientationPREMIUM1.41×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law & Order (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law & Order (franchise) have in United States?

Law & Order (franchise) has an estimated audience of 753,931 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Law & Order (franchise) viewers?

63.6% of Law & Order (franchise) fans are female, 36.4% are male, with an average age of 45.0 years.

03

Which brands do Law & Order (franchise) fans like most?

Law & Order (franchise) fans show strongest brand affinity for Chicago Med (42.56×), Kate Beckinsale (23.75×), and Diane Keaton (10.37×) over the country average.

04

Where do Law & Order (franchise) fans live in United States?

Law & Order (franchise) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Law & Order (franchise) fans also like?

Beyond Law & Order (franchise) itself, the audience over-indexes on Kate Beckinsale (23.75×), Diane Keaton (10.37×), Javier Bardem (21.83×), and Amanda Holden (68.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Law & Order (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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