LDS Living Audience in United States
LDS Living has an estimated audience of 351,935 people in United States. 73.9% are female, 26.1% are male, average age 38.3. Top regions: Utah, Idaho, Arizona. Top brand affinities: Product design, UK garage, Isometric exercise, Home equity, Pro-Ject.
The average LDS Living fan in United States is 38.3 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, Arizona. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (8.9× the country average). Demographically, the LDS Living audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of LDS Living fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 38.3 |
| Estimated audience size | 351,935 |
Audience persona
The typical LDS Living fan in United States is more female, around 38.3 years old, with strong Mindfulness tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Utah | 59,386 | 18.84× |
| Idaho | 17,042 | 9.66× |
| Arizona | 10,636 | 1.48× |
| California | 10,072 | 0.26× |
| Texas | 8,951 | 0.3× |
| Washington | 5,885 | 0.83× |
| Minnesota | 4,873 | 0.97× |
| Virginia | 4,268 | 0.5× |
| Ohio | 3,213 | 0.3× |
| New Hampshire | 3,138 | 2.26× |
| North Carolina | 2,397 | 0.23× |
| Colorado | 2,387 | 0.43× |
| Oregon | 2,288 | 0.57× |
| Nevada | 2,232 | 0.66× |
| Florida | 2,048 | 0.09× |
| Missouri | 1,392 | 0.25× |
| Tennessee | 1,383 | 0.2× |
| Wyoming | 1,302 | 2.5× |
| Hawaii | 1,230 | 0.81× |
| Alabama | 1,183 | 0.24× |
| New York | 1,088 | 0.06× |
| Georgia | 1,006 | 0.09× |
| Nebraska | 996 | 0.56× |
| Maryland | 958 | 0.16× |
| New Mexico | 904 | 0.51× |
| Massachusetts | 884 | 0.13× |
| Kentucky | 833 | 0.19× |
| New Jersey | 831 | 0.09× |
| Mississippi | 780 | 0.27× |
| Illinois | 777 | 0.07× |
| South Carolina | 763 | 0.14× |
| Arkansas | 750 | 0.26× |
| Indiana | 743 | 0.12× |
| Kansas | 743 | 0.27× |
| Alaska | 696 | 0.92× |
| Louisiana | 693 | 0.15× |
| Oklahoma | 677 | 0.17× |
| West Virginia | 644 | 0.39× |
| Wisconsin | 636 | 0.12× |
| Iowa | 612 | 0.21× |
| Montana | 607 | 0.62× |
| Pennsylvania | 567 | 0.05× |
| South Dakota | 553 | 0.68× |
| Michigan | 548 | 0.06× |
| North Dakota | 538 | 0.74× |
| Connecticut | 519 | 0.15× |
| Rhode Island | 512 | 0.46× |
| Maine | 512 | 0.41× |
| Vermont | 504 | 0.82× |
| Delaware | 459 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 8.9× | Business & Career |
| UK garage | 10.09× | Music & Radio |
| Isometric exercise | 14.67× | Sports |
| Home equity | 3× | Home & Garden |
| Pro-Ject | 4.46× | Music & Radio |
| JDSU | 3.32× | Business & Career |
| Joshua Jackson | 4.7× | Movies & TV |
| 9NEWS (KUSA) | 4.86× | Movies & TV |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Staycation | 2.99× | Home & Garden |
| Janitor | 5.55× | Home & Garden |
| Stamp collecting | 4.03× | Home & Garden |
| Meals on Wheels | 4.58× | Food & Beverages |
| Fairy godmother | 5.8× | Literature |
| Hamden, Connecticut | 13.87× | Travel & Leisure |
| La Opinión | 4.17× | News |
| Albany County, New York | 6.61× | Travel & Leisure |
| Laneige | 3.04× | Beauty & Wellness |
| Home staging | 2.59× | Home & Garden |
| Halsey, Oregon | 4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
| Quality Awareness | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Tradition | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| United Kingdom | 2.4% |
| Australia | 1.7% |
See LDS Living audiences in other countries
More Home & Garden audiences in United States
Frequently asked questions
How many fans does LDS Living have in United States?
LDS Living has an estimated audience of 351,935 people in United States, concentrated in Utah and Idaho.
What is the gender split and age of LDS Living fans?
73.9% of LDS Living fans are female, 26.1% are male, with an average age of 38.3 years.
Which brands do LDS Living fans like most?
LDS Living fans show strongest brand affinity for Product design (8.9×), UK garage (10.09×), and Isometric exercise (14.67×) over the country average.
Where do LDS Living fans live in United States?
LDS Living fans in United States are most concentrated in Utah (reach 59,386), Idaho (reach 17,042), and Arizona (reach 10,636). These three regions account for the largest share of the active audience.
What other brands do LDS Living fans also like?
Beyond LDS Living itself, the audience over-indexes on UK garage (10.09×), Isometric exercise (14.67×), Home equity (3×), and Pro-Ject (4.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LDS Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.