Leon Thomas Audience in United States

Leon Thomas logo

Leon Thomas has an estimated audience of 1,857,845 people in United States. 74.9% are female, 25.1% are male, average age 20.1. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Mortgage insurance, Racing, Panama, David Yurman.

The average Leon Thomas fan in United States is 20.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Mortgage insurance, Racing, with strongest over-indexing on Whataburger (2.78× the country average). Demographically, the Leon Thomas audience skews more female with an average age of 20.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Basketball

Demographics of Leon Thomas fans

Demographic split for Leon Thomas audience in United States
MetricValue
Female74.9%
Male25.1%
Average age20.1
Estimated audience size1,857,845

Audience persona

The typical Leon Thomas fan in United States is more female, around 20.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Leon Thomas in United States
RegionReachAffinity
California290,2491.42×
Texas208,1711.3×
New York153,1511.48×
Georgia130,7892.29×
Florida129,6141.03×
North Carolina113,4632.03×
Pennsylvania78,4011.25×
Illinois76,9801.24×
Maryland76,1382.38×
Virginia74,0271.64×
Ohio63,3541.11×
Michigan62,2131.28×
New Jersey60,5831.28×
Louisiana43,3621.81×
Tennessee42,9221.15×
South Carolina41,1111.47×
Massachusetts39,2741.07×
Indiana31,1900.92×
Missouri29,7800.99×
Washington29,1160.78×
Mississippi22,9281.5×
Nevada22,7571.27×
Colorado19,6070.67×
Connecticut19,3801.04×
Kentucky18,6730.8×
Arizona18,1820.48×
Wisconsin17,5140.63×
Alabama17,4920.67×
Oklahoma17,4160.84×
Minnesota15,4880.58×
Arkansas15,4471.01×
Oregon14,1980.67×
Washington, District of Columbia14,1032.53×
Kansas10,5240.72×
Utah10,0240.6×
Iowa8,8780.58×
Hawaii8,1621.02×
Delaware7,3461.43×
Rhode Island5,8470.99×
Nebraska5,5670.6×
New Mexico5,5590.6×
West Virginia4,3350.5×
Idaho3,9790.43×
New Hampshire3,5940.49×
Maine2,4800.37×
Montana1,7940.35×
North Dakota1,5690.41×
South Dakota1,4750.34×
Vermont1,1790.36×
Alaska1,0820.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leon Thomas audience
BrandAffinityCategory
Whataburger2.78×Food & Beverages
Mortgage insurance6.5×Business & Career
Racing2.11×Cars & Mobility
Panama2.41×Travel & Leisure
David Yurman1.7×Fashion & Accessoires
Commercial mortgage3.16×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)3.97×Politics & Society
Brittney Griner2.8×Sports
Box lacrosse2.96×Sports
Lindsey Shaw3.17×Movies & TV
Temple Grandin2.19×Literature
Overtone2.76×Beauty & Wellness
Italic languages1.58×Politics & Society
Leprechaun2.34×Literature
Wizards of Waverly Place1.53×Movies & TV
Gary Clark, Jr.3.04×Music & Radio
REO Speedwagon1.62×Music & Radio
Ellen Burstyn1.92×Movies & TV
Warren Zevon1.8×Music & Radio
Chili con carne1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leon Thomas audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
ExtroversionTHRILL1.42
Design AffinityPREMIUM1.26
MindfulnessBALANCE1.22
Price SensitivityPREMIUM1.2
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Leon Thomas
CountryShare
United States98.0%
Germany1.5%
Italy0.5%

See Leon Thomas audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Leon Thomas have in United States?

Leon Thomas has an estimated audience of 1,857,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Leon Thomas fans?

74.9% of Leon Thomas fans are female, 25.1% are male, with an average age of 20.1 years.

Which brands do Leon Thomas fans like most?

Leon Thomas fans show strongest brand affinity for Whataburger (2.78×), Mortgage insurance (6.5×), and Racing (2.11×) over the country average.

Where do Leon Thomas fans live in United States?

Leon Thomas fans in United States are most concentrated in California (reach 290,249), Texas (reach 208,171), and New York (reach 153,151). These three regions account for the largest share of the active audience.

What other brands do Leon Thomas fans also like?

Beyond Leon Thomas itself, the audience over-indexes on Mortgage insurance (6.5×), Racing (2.11×), Panama (2.41×), and David Yurman (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leon Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.