Leporidae Audience in United States

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Leporidae has an estimated audience of 468,785 people in United States. 68.2% are female, 31.8% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Justice, JTV (Indonesia), Penn & Teller.

The average Leporidae fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Justice, with strongest over-indexing on Home construction (1.7× the country average). Demographically, the Leporidae audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Leporidae fans

Demographic split for Leporidae audience in United States
MetricValue
Female68.2%
Male31.8%
Average age35.4
Estimated audience size468,785

Audience persona

The typical Leporidae fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Leporidae in United States
RegionReachAffinity
California51,8861.01×
Texas37,9270.94×
Florida26,9950.85×
New York22,3490.85×
Illinois18,1291.16×
Pennsylvania15,1230.96×
Georgia13,9860.97×
North Carolina12,5870.89×
Michigan12,1971×
Ohio11,9700.83×
Virginia11,6001.02×
Washington10,2311.09×
New Jersey9,8080.82×
Tennessee9,6791.03×
Arizona9,1670.96×
Massachusetts8,4180.91×
Indiana8,2440.96×
Maryland8,2071.02×
Minnesota7,0041.04×
Missouri6,9980.93×
Oregon6,7861.26×
Colorado6,7480.91×
Wisconsin6,3460.9×
Oklahoma6,0281.16×
Kentucky5,8190.99×
Alabama5,7430.88×
South Carolina5,5360.78×
Louisiana4,7460.79×
Utah4,5841.09×
Arkansas4,1491.07×
Kansas4,0701.1×
Connecticut3,8160.81×
Nevada3,4370.76×
Iowa3,3810.88×
Mississippi3,2020.83×
Idaho2,7471.17×
North Dakota2,4872.58×
Maine2,0151.2×
New Hampshire1,9971.08×
New Mexico1,9450.83×
Nebraska1,8660.79×
West Virginia1,6520.76×
Montana1,3421.03×
Alaska1,3191.32×
Vermont1,2931.57×
Hawaii1,2630.63×
South Dakota1,1351.05×
Wyoming1,0691.54×
Rhode Island1,0520.7×
Delaware1,0200.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leporidae audience
BrandAffinityCategory
Home construction1.7×Home & Garden
Minnesota1.84×Travel & Leisure
Justice2.7×Politics & Society
JTV (Indonesia)3.17×
Penn & Teller4.78×Movies & TV
Mackenzie Foy3.58×Fashion & Accessoires
Dental hygienist3.03×Health
Toros de Tijuana10.09×Sports
Temple Grandin2.48×Literature
Mad About You3.81×Movies & TV
Julio Cesar Chavez Jr.1.91×Sports
Bus Driver (video game)4.55×Games
Tierra Cali1.92×Travel & Leisure
My Name Is Khan7.45×Movies & TV
Tuscany1.69×Travel & Leisure
Cockpit2.14×Travel & Leisure
Better Off Dead (film)2.39×Movies & TV
Google Wallet1.53×Technology & Electronics
Nasal cavity1.76×Health
War on Terror1.59×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leporidae audience
TraitClusterScore
ExtroversionTHRILL2
Career OrientationPOWER1.65
Community OrientationOPEN1.6
IndividualismJOY1.57
Urban LifestyleOPEN1.46
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Leporidae
CountryShare
United States81.2%
Germany18.3%
Mexico0.3%

See Leporidae audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Leporidae have in United States?

Leporidae has an estimated audience of 468,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Leporidae fans?

68.2% of Leporidae fans are female, 31.8% are male, with an average age of 35.4 years.

Which brands do Leporidae fans like most?

Leporidae fans show strongest brand affinity for Home construction (1.7×), Minnesota (1.84×), and Justice (2.7×) over the country average.

Where do Leporidae fans live in United States?

Leporidae fans in United States are most concentrated in California (reach 51,886), Texas (reach 37,927), and Florida (reach 26,995). These three regions account for the largest share of the active audience.

What other brands do Leporidae fans also like?

Beyond Leporidae itself, the audience over-indexes on Minnesota (1.84×), Justice (2.7×), JTV (Indonesia) (3.17×), and Penn & Teller (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leporidae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.