Rascasse Audience Intelligence

Life as We Know It (film) Audience in United States

A data profile of the people who buy, follow and care about Life as We Know It (film) in United States — modelled from more than twelve digital signal sources. Life as We Know It (film) has an estimated audience of 634,074 people in United States.

#49among Romance in United States#2720among Movie / TV Show / Series in United States#5924in Movies & TV

The average Life as We Know It (film) fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Punch-Drunk Love, Good Will Hunting, La La Land (film), with strongest over-indexing on Punch-Drunk Love (213.72× the country average).

Demographically, the Life as We Know It (film) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life as We Know It (film) fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life as We Know It (film) profile in United States.

Audience size
634K
in United States
Gender
70.5%♀
29.5% male
Age
42.9
average years
Country rank
#31763
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life as We Know It (film) viewers

70.5% are female, 29.5% are male, average age 42.9.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Life as We Know It (film) audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.9
Estimated audience size634,074
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Life as We Know It (film) audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Life as We Know It (film) audience comes from United States.

Worldwide audience distribution share by country for Life as We Know It (film)
CountryShare
United States31.5%
Italy5.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life as We Know It (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Life as We Know It (film) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.50×
02Utah~9K1.48×
03Idaho~4K1.32×
04Kansas~6K1.15×
05Iowa~6K1.13×
06Nebraska~4K1.13×
07Oklahoma~8K1.12×
08Arkansas~6K1.12×
09Missouri~10K1.10×
10Minnesota~10K1.10×
11South Dakota~2K1.09×
12Kentucky~9K1.07×
13Texas~60K1.06×
14Montana~2K1.06×
15Mississippi~6K1.05×
16Indiana~10K1.04×
17Wisconsin~10K1.04×
18New Mexico~3K1.02×
19Tennessee~10K1.01×
20Alaska~1K1.00×
21Michigan~20K0.99×
22California~70K0.98×
23Connecticut~6K0.98×
24Illinois~20K0.97×
25Arizona~10K0.97×
26South Carolina~9K0.97×
27Alabama~9K0.96×
28Ohio~20K0.95×
29Colorado~10K0.95×
30West Virginia~3K0.95×
31Georgia~20K0.93×
32Louisiana~8K0.93×
33Oregon~7K0.93×
34New Hampshire~2K0.93×
35North Carolina~20K0.92×
36New Jersey~20K0.92×
37Florida~40K0.91×
38Rhode Island~2K0.91×
39Vermont~1K0.91×
40Pennsylvania~20K0.90×
41Massachusetts~10K0.90×
42Nevada~6K0.90×
43Maine~2K0.90×
44Virginia~10K0.88×
45Washington~10K0.88×
46Delaware~2K0.87×
47New York~30K0.86×
48Maryland~9K0.84×
49Hawaii~2K0.82×
50Washington, District of Columbia~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Life as We Know It (film), United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life as We Know It (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life as We Know It (film) audience
#·InterestCategoryAffinity×
01Punch-Drunk LoveMovies & TV213.72×
02Midnight in ParisMovies & TV88.40×
03Moonrise KingdomMovies & TV76.83×
04Silver Linings PlaybookMovies & TV71.73×
05Sixteen CandlesMovies & TV69.51×
06Good Will HuntingMovies & TV69.20×
07The LobsterMovies & TV67.83×
08Hellboy (film)Movies & TV65.91×
09Ed HelmsMovies & TV53.17×
10Love ActuallyMovies & TV47.00×
11La La Land (film)Movies & TV42.21×
12Brokeback MountainMovies & TV34.35×
13Sleepless in SeattleMovies & TV29.04×
14Avan JogiaMovies & TV27.88×
15Donnie DarkoMovies & TV23.10×
16Mrs. DoubtfireMovies & TV18.75×
17The HolidayMovies & TV16.47×
18Diane KeatonMovies & TV7.73×
19RedditInternet & Social Media5.02×
20Donald TrumpPolitics & Society3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life as We Know It (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life as We Know It (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.53×
IndulgenceJOY1.88×
SpiritualityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life as We Know It (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life as We Know It (film) have in United States?

Life as We Know It (film) has an estimated audience of 634,074 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Life as We Know It (film) viewers?

70.5% of Life as We Know It (film) fans are female, 29.5% are male, with an average age of 42.9 years.

03

Which brands do Life as We Know It (film) fans like most?

Life as We Know It (film) fans show strongest brand affinity for Punch-Drunk Love (213.72×), Good Will Hunting (69.2×), and La La Land (film) (42.21×) over the country average.

04

Where do Life as We Know It (film) fans live in United States?

Life as We Know It (film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Life as We Know It (film) fans also like?

Beyond Life as We Know It (film) itself, the audience over-indexes on Good Will Hunting (69.2×), La La Land (film) (42.21×), Silver Linings Playbook (71.73×), and Love Actually (47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Life as We Know It (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life as We Know It (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →