Life as We Know It (film) Audience in United States

Life as We Know It (film) logo

Life as We Know It (film) has an estimated audience of 645,195 people in United States. 70.5% are female, 29.5% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Kaytee, Hardik Pandya, Jingoism, Guayas Province.

The average Life as We Know It (film) fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Kaytee, Hardik Pandya, with strongest over-indexing on Combat sport (2.77× the country average). Demographically, the Life as We Know It (film) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Life as We Know It (film) fans

Demographic split for Life as We Know It (film) audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.9
Estimated audience size645,195

Audience persona

The typical Life as We Know It (film) fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Life as We Know It (film) in United States
RegionReachAffinity
California70,1320.99×
Texas61,1151.1×
Florida38,5960.88×
New York31,4530.87×
Illinois21,9681.02×
Pennsylvania20,1870.93×
Ohio19,8111×
North Carolina17,9800.93×
Georgia17,7600.89×
Michigan17,2781.02×
New Jersey14,3680.88×
Virginia14,1330.9×
Tennessee13,1121.01×
Arizona12,6340.96×
Indiana12,4951.06×
Washington12,1270.94×
Missouri11,7471.13×
Massachusetts11,6340.92×
Minnesota10,7131.16×
Wisconsin10,4031.07×
Colorado10,2471.01×
South Carolina9,4230.97×
Utah9,4111.63×
Maryland9,1330.82×
Kentucky8,7621.08×
Alabama8,2900.92×
Oklahoma8,0861.13×
Louisiana7,4090.89×
Oregon7,0510.95×
Connecticut6,3430.98×
Iowa6,0451.14×
Arkansas5,9061.11×
Kansas5,8541.15×
Mississippi5,4781.03×
Nevada5,3390.86×
Idaho4,5821.42×
Nebraska3,6611.13×
New Mexico3,0780.95×
West Virginia2,6930.9×
New Hampshire2,3400.92×
Hawaii2,1040.76×
Montana2,0121.12×
Maine2,0020.87×
North Dakota1,8971.43×
Rhode Island1,7120.83×
Washington, District of Columbia1,5210.78×
South Dakota1,5211.02×
Delaware1,3350.75×
Alaska1,2710.92×
Vermont1,0080.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life as We Know It (film) audience
BrandAffinityCategory
Combat sport2.77×Sports
Kaytee36.28×Pets & Animals
Hardik Pandya17.63×Sports
Jingoism2.33×Politics & Society
Guayas Province33.31×Travel & Leisure
Nebraska Cornhuskers football2.83×Sports
Kazuo Ishiguro14.27×Literature
Hooked on Phonics7.78×Kids & Family
JDSU2.07×Business & Career
Home staging3.02×Home & Garden
Glossier3.01×Beauty & Wellness
Powell's Books7.75×Shopping
Final Fantasy VII (Famicom)7.4×Games
headspace4.88×Health
Cryptic crossword7.62×Technology & Electronics
Steampunk2.41×Fashion & Accessoires
Urban horticulture1.74×Home & Garden
College of the Holy Cross7.23×Business & Career
Flash memory1.7×Technology & Electronics
Gloria3.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life as We Know It (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.71
SpiritualityBALANCE1.4
TravellingTHRILL1.36
TraditionCONSERVATISM1.34
Career OrientationPOWER1.31
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Life as We Know It (film)
CountryShare
United States34.1%
United Kingdom5.0%
France4.7%

See Life as We Know It (film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Life as We Know It (film) have in United States?

Life as We Know It (film) has an estimated audience of 645,195 people in United States, concentrated in California and Texas.

What is the gender split and age of Life as We Know It (film) fans?

70.5% of Life as We Know It (film) fans are female, 29.5% are male, with an average age of 42.9 years.

Which brands do Life as We Know It (film) fans like most?

Life as We Know It (film) fans show strongest brand affinity for Combat sport (2.77×), Kaytee (36.28×), and Hardik Pandya (17.63×) over the country average.

Where do Life as We Know It (film) fans live in United States?

Life as We Know It (film) fans in United States are most concentrated in California (reach 70,132), Texas (reach 61,115), and Florida (reach 38,596). These three regions account for the largest share of the active audience.

What other brands do Life as We Know It (film) fans also like?

Beyond Life as We Know It (film) itself, the audience over-indexes on Kaytee (36.28×), Hardik Pandya (17.63×), Jingoism (2.33×), and Guayas Province (33.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life as We Know It (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.