Lil B Audience in United States
Lil B has an estimated audience of 332,964 people in United States. 39.5% are female, 60.5% are male, average age 25.3. Top regions: California, Texas, Florida. Top brand affinities: Yung Lean, MF Doom, Pitch Perfect, Josh Hutcherson, Lil Dicky.
The average Lil B fan in United States is 25.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yung Lean, MF Doom, Pitch Perfect, with strongest over-indexing on Yung Lean (92.48× the country average). Demographically, the Lil B audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Lil B fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 25.3 |
| Estimated audience size | 332,964 |
Audience persona
The typical Lil B fan in United States is more male, around 25.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Yung Lean.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,674 | 1.36× |
| Texas | 36,448 | 1.27× |
| Florida | 26,132 | 1.16× |
| New York | 21,803 | 1.17× |
| Georgia | 16,178 | 1.58× |
| Illinois | 14,149 | 1.28× |
| North Carolina | 14,102 | 1.41× |
| Ohio | 12,484 | 1.22× |
| Pennsylvania | 11,449 | 1.02× |
| Michigan | 9,787 | 1.12× |
| Virginia | 9,752 | 1.2× |
| New Jersey | 9,089 | 1.07× |
| Maryland | 8,120 | 1.42× |
| Tennessee | 7,704 | 1.15× |
| Arizona | 7,366 | 1.08× |
| Massachusetts | 7,143 | 1.09× |
| Washington | 7,142 | 1.07× |
| Indiana | 6,403 | 1.05× |
| South Carolina | 5,983 | 1.19× |
| Louisiana | 5,857 | 1.36× |
| Alabama | 5,751 | 1.24× |
| Missouri | 5,245 | 0.98× |
| Minnesota | 4,769 | 1× |
| Colorado | 4,692 | 0.89× |
| Wisconsin | 4,383 | 0.87× |
| Oregon | 4,289 | 1.12× |
| Kentucky | 4,233 | 1.01× |
| Nevada | 4,119 | 1.28× |
| Connecticut | 3,867 | 1.16× |
| Oklahoma | 3,752 | 1.01× |
| Mississippi | 3,465 | 1.26× |
| Arkansas | 2,578 | 0.94× |
| Kansas | 2,313 | 0.88× |
| Iowa | 2,028 | 0.74× |
| Utah | 1,920 | 0.64× |
| New Mexico | 1,344 | 0.8× |
| Nebraska | 1,284 | 0.77× |
| Washington, District of Columbia | 1,152 | 1.15× |
| West Virginia | 1,144 | 0.74× |
| Hawaii | 1,060 | 0.74× |
| Rhode Island | 1,049 | 0.99× |
| Idaho | 995 | 0.6× |
| Delaware | 921 | 1× |
| New Hampshire | 902 | 0.69× |
| Maine | 804 | 0.67× |
| Montana | 512 | 0.55× |
| South Dakota | 477 | 0.62× |
| Alaska | 447 | 0.63× |
| Vermont | 409 | 0.7× |
| North Dakota | 402 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yung Lean | 92.48× | Music & Radio |
| MF Doom | 41.06× | Music & Radio |
| Pitch Perfect | 24.27× | Movies & TV |
| Josh Hutcherson | 15.07× | Movies & TV |
| Lil Dicky | 35× | Music & Radio |
| Planet Fitness | 3.46× | Sports |
| J Dilla | 39.61× | Music & Radio |
| Din Tai Fung | 9.09× | Food & Beverages |
| Triple J | 32.9× | Music & Radio |
| Gunna | 20.39× | Music & Radio |
| Kia Sportage | 14.89× | Cars & Mobility |
| ASAP Rocky | 8.62× | Music & Radio |
| Rick and Morty | 4.93× | Movies & TV |
| Livemusic | 3.52× | Music & Radio |
| Burial (musician) | 18.97× | Music & Radio |
| Kendrick Lamar | 6.86× | Music & Radio |
| Colin Farrell | 11.53× | Movies & TV |
| Minnesota Timberwolves | 5.38× | Sports |
| Pokémon | 3.73× | Games |
| Streetwear | 3.18× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Urban Lifestyle | OPEN | 1.47 |
| Extroversion | THRILL | 1.47 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| Japan | 7.2% |
| United Kingdom | 7.2% |
See Lil B audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Lil B have in United States?
Lil B has an estimated audience of 332,964 people in United States, concentrated in California and Texas.
What is the gender split and age of Lil B fans?
39.5% of Lil B fans are female, 60.5% are male, with an average age of 25.3 years.
Which brands do Lil B fans like most?
Lil B fans show strongest brand affinity for Yung Lean (92.48×), MF Doom (41.06×), and Pitch Perfect (24.27×) over the country average.
Where do Lil B fans live in United States?
Lil B fans in United States are most concentrated in California (reach 49,674), Texas (reach 36,448), and Florida (reach 26,132). These three regions account for the largest share of the active audience.
What other brands do Lil B fans also like?
Beyond Lil B itself, the audience over-indexes on MF Doom (41.06×), Pitch Perfect (24.27×), Josh Hutcherson (15.07×), and Lil Dicky (35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lil B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.