Rascasse Audience Intelligence

Lil B Audience in United States

Name: Lil B — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lil B in United States — modelled from more than twelve digital signal sources. Lil B has an estimated audience of 282,396 people in United States.

#367among Hip hop in United States #12459among Person in United States #7279in Music & Radio

The average Lil B fan in United States is 25.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MF Doom, Pitch Perfect, Yung Lean, with strongest over-indexing on MF Doom (49.27× the country average).

Demographically, the Lil B audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil B fan in United States is more male, around 25.3 years old, with strong Convenience Orientation tendencies and a notable affinity for MF Doom.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil B profile in United States.

Audience size

282K

in United States

Gender

39.5%♀

60.5% male

Age

25.3

average years

Country rank

#49832

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lil B fans

39.5% are female, 60.5% are male, average age 25.3.

Fig. 02

Gender split

39.5%

Female

60.5%

Male

Demographic split for Lil B audience in United States
Metric	Value
Female	39.5%
Male	60.5%
Average age	25.3
Estimated audience size	282,396

Fig. 03

Age distribution

Age distribution of the Lil B audience in United States
Age bracket	Share	%
16-19		62%
20-29		23%
30-39		7%
40-49		4%
50+		3%

Fig. 04

Worldwide distribution

54.1%

of the worldwide Lil B audience comes from United States.

Worldwide audience distribution share by country for Lil B
Country	Share
United States	54.1%
Japan	8.3%
Canada	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil B audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil B fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~10K	1.45×
02	Maryland	~8K	1.39×
03	California	~50K	1.35×
04	North Carolina	~10K	1.29×
05	Louisiana	~6K	1.29×
06	Nevada	~4K	1.21×
07	Mississippi	~3K	1.19×
08	Texas	~30K	1.18×
09	Illinois	~10K	1.17×
10	South Carolina	~6K	1.16×
11	Alabama	~5K	1.16×
12	Virginia	~9K	1.15×
13	Ohio	~10K	1.14×
14	Connecticut	~4K	1.14×
15	Oregon	~4K	1.13×
16	Washington, District of Columbia	~1K	1.13×
17	New York	~20K	1.11×
18	Tennessee	~7K	1.09×
19	Florida	~20K	1.07×
20	Michigan	~9K	1.07×
21	Arizona	~7K	1.06×
22	Washington	~7K	1.06×
23	Massachusetts	~7K	1.06×
24	New Jersey	~9K	1.04×
25	Delaware	<1K	1.04×
26	Rhode Island	~1K	1.03×
27	Indiana	~6K	1.02×
28	Pennsylvania	~10K	1.01×
29	Kentucky	~4K	1.01×
30	Oklahoma	~4K	1.01×
31	Minnesota	~5K	1.00×
32	Arkansas	~3K	0.99×
33	Missouri	~5K	0.97×
34	Colorado	~5K	0.92×
35	Kansas	~2K	0.90×
36	Wisconsin	~4K	0.88×
37	New Mexico	~1K	0.87×
38	West Virginia	~1K	0.87×
39	Alaska	<1K	0.87×
40	North Dakota	<1K	0.87×
41	Vermont	<1K	0.87×
42	Nebraska	~1K	0.86×
43	South Dakota	<1K	0.86×
44	New Hampshire	~1K	0.82×
45	Maine	<1K	0.81×
46	Iowa	~2K	0.80×
47	Hawaii	~1K	0.80×
48	Montana	<1K	0.79×
49	Idaho	~1K	0.78×
50	Utah	~2K	0.73×

Affinity by region — Lil B, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil B audience
#	Interest	Category	×
01	Yung Lean	Music & Radio	79.76×
02	Lil Dicky	Music & Radio	54.57×
03	MF Doom	Music & Radio	49.27×
04	Triple J	Music & Radio	36.25×
05	Pitch Perfect	Movies & TV	30.72×
06	Madlib	Music & Radio	28.62×
07	J Dilla	Music & Radio	27.33×
08	Fiesta Mart	Shopping	20.00×
09	Bingo Blitz	Games	20.00×
10	Gunna	Music & Radio	18.94×
11	Burial (musician)	Music & Radio	17.01×
12	Colin Farrell	Movies & TV	15.56×
13	Brigitte Bardot	Movies & TV	11.96×
14	Din Tai Fung	Food & Beverages	9.31×
15	City Bank	Business & Career	6.22×
16	Pokémon	Games	3.46×
17	Pizza Hut	Food & Beverages	3.28×
18	Domino's Pizza	Food & Beverages	3.22×
19	Subway	Food & Beverages	2.72×
20	McDonald's	Food & Beverages	2.44×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lil B audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.59×
Urban Lifestyle	OPEN	1.54×
Patriotism	CONSERVATISM	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lil B audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.44×
Design Affinity	PREMIUM	0.68×
Creativity	OPEN	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lil B have in United States?

Lil B has an estimated audience of 282,396 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil B fans?

39.5% of Lil B fans are female, 60.5% are male, with an average age of 25.3 years.

Which brands do Lil B fans like most?

Lil B fans show strongest brand affinity for MF Doom (49.27×), Pitch Perfect (30.72×), and Yung Lean (79.76×) over the country average.

Where do Lil B fans live in United States?

Lil B fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Lil B fans also like?

Beyond Lil B itself, the audience over-indexes on Pitch Perfect (30.72×), Yung Lean (79.76×), Lil Dicky (54.57×), and Triple J (36.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lil B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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