Rascasse Audience Intelligence

Lions Gate Entertainment Target Market in United States

A data profile of the people who buy, follow and care about Lions Gate Entertainment in United States — modelled from more than twelve digital signal sources. Lions Gate Entertainment has an estimated audience of 1,193,019 people in United States.

#16among Consulting in United States#2154among Brand in United States#3655in Movies & TV

The average Lions Gate Entertainment fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bruce Campbell, Lacey Chabert, Descendants (2015 film), with strongest over-indexing on Bruce Campbell (72.98× the country average).

Demographically, the Lions Gate Entertainment audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lions Gate Entertainment fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Bruce Campbell.

Category: Movies & TV · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lions Gate Entertainment profile in United States.

Audience size
1.2M
in United States
Gender
57.5%♀
42.5% male
Age
41.5
average years
Country rank
#20962
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lions Gate Entertainment

57.5% are female, 42.5% are male, average age 41.5.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Lions Gate Entertainment audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.5
Estimated audience size1,193,019
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Lions Gate Entertainment audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Lions Gate Entertainment audience comes from United States.

Worldwide audience distribution share by country for Lions Gate Entertainment
CountryShare
United States38.9%
United Kingdom14.0%
Mexico10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lions Gate Entertainment audience in United States is strongest.

Fig. 05

Top regions by affinity

Lions Gate Entertainment customers by region in United States
#RegionReachAffinity×
01Kansas~40K4.00×
02New Jersey~70K2.46×
03California~300K2.08×
04Nebraska~10K1.87×
05New York~90K1.41×
06Missouri~20K1.27×
07Pennsylvania~50K1.26×
08Oregon~20K1.20×
09Montana~4K1.14×
10Connecticut~10K1.08×
11Georgia~40K1.07×
12Arizona~20K1.03×
13Colorado~20K1.03×
14Washington~20K1.02×
15Michigan~30K1.01×
16Washington, District of Columbia~3K0.98×
17Tennessee~20K0.97×
18Utah~10K0.97×
19South Carolina~20K0.96×
20North Carolina~30K0.92×
21Maryland~20K0.91×
22Louisiana~10K0.90×
23Hawaii~4K0.89×
24Rhode Island~3K0.89×
25Minnesota~10K0.88×
26Nevada~10K0.88×
27Idaho~5K0.87×
28Massachusetts~20K0.86×
29Florida~70K0.85×
30North Dakota~2K0.85×
31Oklahoma~10K0.84×
32South Dakota~2K0.84×
33Indiana~20K0.83×
34New Hampshire~4K0.83×
35Delaware~3K0.83×
36Texas~80K0.82×
37Vermont~2K0.82×
38Alaska~2K0.81×
39Illinois~30K0.80×
40Virginia~20K0.80×
41Alabama~10K0.80×
42Maine~3K0.80×
43Mississippi~8K0.79×
44Kentucky~10K0.78×
45Iowa~7K0.76×
46New Mexico~4K0.75×
47West Virginia~4K0.75×
48Arkansas~7K0.74×
49Ohio~30K0.72×
50Wisconsin~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Lions Gate Entertainment, United States
0.66×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lions Gate Entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lions Gate Entertainment audience
#·InterestCategoryAffinity×
01Bruce CampbellMovies & TV72.98×
02Sam RaimiMovies & TV18.93×
03Lacey ChabertMovies & TV14.57×
04Descendants (2015 film)Movies & TV14.41×
05Jenny SlateMovies & TV8.54×
06Schindler's ListMovies & TV6.91×
07Inglourious BasterdsMovies & TV6.28×
08Henry CavillMovies & TV4.43×
09Ryan ReynoldsMovies & TV3.80×
10Anne HathawayMovies & TV3.52×
11Obsessed (2009 film)Movies & TV3.46×
12True DetectiveMovies & TV3.09×
13Diane KeatonMovies & TV2.65×
14Britney SpearsMusic & Radio2.52×
15Internet celebrityInternet & Social Media2.51×
16Pizza HutFood & Beverages1.98×
17GoogleInternet & Social Media1.95×
18TMZInternet & Social Media1.65×
19HollywoodTravel & Leisure1.64×
20SubwayFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lions Gate Entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lions Gate Entertainment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Convenience OrientationPREMIUM1.58×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lions Gate Entertainment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lions Gate Entertainment's target market in United States?

Lions Gate Entertainment's target market in United States covers an estimated 1,193,019 people, concentrated in California and New York.

02

What is the gender split and age of Lions Gate Entertainment customers?

57.5% of the Lions Gate Entertainment audience are female, 42.5% are male, with an average age of 41.5 years.

03

Which brands do Lions Gate Entertainment fans like most?

Lions Gate Entertainment fans show strongest brand affinity for Bruce Campbell (72.98×), Lacey Chabert (14.57×), and Descendants (2015 film) (14.41×) over the country average.

04

Where do Lions Gate Entertainment fans live in United States?

Lions Gate Entertainment fans in United States are most concentrated in California (reach ~300K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lions Gate Entertainment fans also like?

Beyond Lions Gate Entertainment itself, the audience over-indexes on Lacey Chabert (14.57×), Descendants (2015 film) (14.41×), Sam Raimi (18.93×), and Pizza Hut (1.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lions Gate Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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