Lookbook Audience in United States

Lookbook logo

Lookbook has an estimated audience of 1,153,086 people in United States. 78.7% are female, 21.3% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Bank account, Lulu 黃路梓茵, Home equity, Natural rubber.

The average Lookbook fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Bank account, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lookbook audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Lookbook fans

Demographic split for Lookbook audience in United States
MetricValue
Female78.7%
Male21.3%
Average age34.4
Estimated audience size1,153,086

Audience persona

The typical Lookbook fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lookbook in United States
RegionReachAffinity
California229,3761.81×
New York125,3291.95×
Texas102,4041.03×
Florida81,5641.04×
Georgia51,8781.46×
Illinois44,0521.15×
New Jersey37,7921.29×
Pennsylvania36,8710.95×
Virginia34,5631.23×
North Carolina34,1980.99×
Washington33,4591.45×
Ohio32,6720.92×
Massachusetts30,9021.36×
Michigan25,9280.86×
Maryland24,0441.21×
Tennessee20,9880.91×
Arizona20,1330.86×
Oregon19,0631.44×
Colorado18,9161.04×
Indiana15,9760.76×
Missouri15,6330.84×
Minnesota15,2700.92×
South Carolina13,4930.78×
Wisconsin13,4290.77×
Connecticut13,3501.15×
Louisiana11,8340.8×
Nevada11,6721.05×
Kentucky11,0070.76×
Alabama10,6540.66×
Oklahoma9,8570.77×
Utah8,7680.85×
Washington, District of Columbia6,8571.98×
Kansas6,4880.71×
Iowa6,4760.68×
Hawaii6,1971.25×
New Mexico6,0721.05×
Arkansas6,0090.63×
Mississippi5,8910.62×
Rhode Island4,2991.17×
Maine3,8670.94×
Idaho3,6590.63×
Nebraska3,3430.58×
New Hampshire3,2650.72×
Delaware3,0800.97×
West Virginia2,7020.5×
Vermont2,6781.32×
Montana2,6640.83×
Alaska2,1570.87×
South Dakota1,8560.7×
North Dakota1,8070.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lookbook audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Bank account6.2×Business & Career
Lulu 黃路梓茵5.66×Movies & TV
Home equity3.96×Home & Garden
Natural rubber3.3×Cars & Mobility
Goop6.99×Internet & Social Media
Product design2.14×Business & Career
Tierra Cali7.58×Travel & Leisure
Gilt.com8.21×Shopping
Combat sport1.57×Sports
Governor of Michigan7.08×Politics & Society
No Escape (1994 film)10.22×Movies & TV
Hardik Pandya13.17×Sports
Staycation2.84×Home & Garden
Harlow9.88×Travel & Leisure
Mothercare2.66×Kids & Family
Grinch3.17×Movies & TV
National Paralympic Committee16.87×Sports
JDSU2.2×Business & Career
Cherish (group)7.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lookbook audience
TraitClusterScore
Design AffinityPREMIUM2.64
SustainabilityBALANCE1.94
Luxury OrientationPREMIUM1.74
Sports ActivityPOWER1.68
Early Adopter MentalityPOWER1.63
DIY MentalityTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Lookbook
CountryShare
United States36.6%
Japan7.3%
United Kingdom6.8%

See Lookbook audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lookbook have in United States?

Lookbook has an estimated audience of 1,153,086 people in United States, concentrated in California and New York.

What is the gender split and age of Lookbook fans?

78.7% of Lookbook fans are female, 21.3% are male, with an average age of 34.4 years.

Which brands do Lookbook fans like most?

Lookbook fans show strongest brand affinity for Keene, New Hampshire (675×), Bank account (6.2×), and Lulu 黃路梓茵 (5.66×) over the country average.

Where do Lookbook fans live in United States?

Lookbook fans in United States are most concentrated in California (reach 229,376), New York (reach 125,329), and Texas (reach 102,404). These three regions account for the largest share of the active audience.

What other brands do Lookbook fans also like?

Beyond Lookbook itself, the audience over-indexes on Bank account (6.2×), Lulu 黃路梓茵 (5.66×), Home equity (3.96×), and Natural rubber (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.