Gilt.com Audience in United States

Gilt.com logo

Gilt.com has an estimated audience of 1,114,933 people in United States. 78.2% are female, 21.8% are male, average age 37.9. Top regions: New York, California, Florida. Top brand affinities: Mothercare, Assassin's Creed II, Natural rubber, Certified diabetes educator, edureka.

The average Gilt.com fan in United States is 37.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Mothercare, Assassin's Creed II, Natural rubber, with strongest over-indexing on Mothercare (8.7× the country average). Demographically, the Gilt.com audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Gilt.com fans

Demographic split for Gilt.com audience in United States
MetricValue
Female78.2%
Male21.8%
Average age37.9
Estimated audience size1,114,933

Audience persona

The typical Gilt.com fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Gilt.com in United States
RegionReachAffinity
New York163,8342.63×
California122,3421×
Florida92,4821.23×
Texas83,3690.87×
New Jersey62,4532.2×
Illinois43,1171.16×
Pennsylvania41,7401.11×
Virginia39,2681.45×
Georgia36,0941.05×
Massachusetts35,5481.62×
North Carolina35,4941.06×
Maryland35,0291.83×
Ohio27,9240.81×
Connecticut24,6142.2×
Michigan24,1500.83×
Missouri18,7431.04×
Tennessee18,4590.83×
Indiana16,8940.83×
South Carolina15,6930.94×
Arizona14,9190.66×
Washington14,3880.64×
Colorado13,9260.79×
Louisiana13,7110.95×
Oregon12,1570.95×
Minnesota11,9140.75×
Alabama10,5580.68×
Arkansas9,7141.06×
Wisconsin9,7070.58×
Mississippi9,3921.02×
Kentucky9,2300.66×
Nevada8,6110.8×
Oklahoma8,2820.67×
Iowa7,0020.76×
Kansas6,5210.74×
Nebraska4,4820.8×
Washington, District of Columbia4,4651.33×
New Mexico4,4590.8×
Rhode Island4,3281.22×
Maine4,3251.08×
Utah4,2700.43×
New Hampshire4,0050.91×
Idaho3,8470.69×
Delaware2,9690.97×
Vermont2,8081.43×
West Virginia2,7780.53×
South Dakota2,2860.89×
North Dakota2,2250.97×
Hawaii2,1440.45×
Montana2,1140.68×
Wyoming1,4040.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilt.com audience
BrandAffinityCategory
Mothercare8.7×Kids & Family
Assassin's Creed II12.57×Games
Natural rubber1.94×Cars & Mobility
Certified diabetes educator12.04×Business & Career
edureka29.18×Business & Career
Buenavista (Madrid)6.32×Travel & Leisure
Tierra Cali5×Travel & Leisure
Sub Zero (Official)6.32×Literature
New York Harbor7.82×Travel & Leisure
Allama Iqbal Open University24.62×Business & Career
Bugatti Chiron6×Cars & Mobility
Iowa Lottery5.28×Games
Women's empowerment2.09×Politics & Society
Business English2.8×Business & Career
Janitor3.16×Home & Garden
Meals on Wheels2.33×Food & Beverages
Iowa River10.15×Travel & Leisure
Picnic2.66×Kids & Family
Gary Clark, Jr.5.18×Music & Radio
Highland games3.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilt.com audience
TraitClusterScore
IndulgenceJOY3.5
Pet OwnershipJOY3.28
Design AffinityPREMIUM3.05
SustainabilityBALANCE2.78
Luxury OrientationPREMIUM2.29
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Gilt.com
CountryShare
United States98.2%
China0.5%
Canada0.1%

See Gilt.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Gilt.com have in United States?

Gilt.com has an estimated audience of 1,114,933 people in United States, concentrated in New York and California.

What is the gender split and age of Gilt.com fans?

78.2% of Gilt.com fans are female, 21.8% are male, with an average age of 37.9 years.

Which brands do Gilt.com fans like most?

Gilt.com fans show strongest brand affinity for Mothercare (8.7×), Assassin's Creed II (12.57×), and Natural rubber (1.94×) over the country average.

Where do Gilt.com fans live in United States?

Gilt.com fans in United States are most concentrated in New York (reach 163,834), California (reach 122,342), and Florida (reach 92,482). These three regions account for the largest share of the active audience.

What other brands do Gilt.com fans also like?

Beyond Gilt.com itself, the audience over-indexes on Assassin's Creed II (12.57×), Natural rubber (1.94×), Certified diabetes educator (12.04×), and edureka (29.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gilt.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.