A data profile of the people who buy, follow and care about Lord of the Rings (board game) in United States — modelled from more than twelve digital signal sources. Lord of the Rings (board game) has an estimated audience of 1,172,215 people in United States.
The average Lord of the Rings (board game) fan in United States is 34.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Carcassonne (board game), Saving Private Ryan, Charlie Hunnam, with strongest over-indexing on Carcassonne (board game) (93.02× the country average).
Demographically, the Lord of the Rings (board game) audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lord of the Rings (board game) fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Carcassonne (board game).
The key figures that characterise the Lord of the Rings (board game) profile in United States.
44.4% are female, 55.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 34.5 |
| Estimated audience size | 1,172,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Lord of the Rings (board game) audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.8% |
| India | 14.8% |
| United Kingdom | 5.8% |
Where the Lord of the Rings (board game) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.58× | |
| 02 | Idaho | ~6K | 1.43× | |
| 03 | Montana | ~3K | 1.30× | |
| 04 | Oregon | ~10K | 1.23× | |
| 05 | Oklahoma | ~10K | 1.21× | |
| 06 | Washington | ~20K | 1.19× | |
| 07 | Colorado | ~10K | 1.17× | |
| 08 | New Mexico | ~5K | 1.17× | |
| 09 | North Dakota | ~2K | 1.11× | |
| 10 | Kentucky | ~10K | 1.10× | |
| 11 | Missouri | ~10K | 1.09× | |
| 12 | California | ~90K | 1.08× | |
| 13 | Arkansas | ~7K | 1.08× | |
| 14 | Kansas | ~7K | 1.08× | |
| 15 | Nebraska | ~4K | 1.08× | |
| 16 | Tennessee | ~20K | 1.05× | |
| 17 | Minnesota | ~10K | 1.05× | |
| 18 | Iowa | ~7K | 1.04× | |
| 19 | Texas | ~70K | 1.03× | |
| 20 | Wisconsin | ~10K | 1.03× | |
| 21 | South Dakota | ~2K | 1.03× | |
| 22 | Michigan | ~20K | 1.02× | |
| 23 | Indiana | ~10K | 1.02× | |
| 24 | Ohio | ~20K | 1.01× | |
| 25 | Maine | ~3K | 1.01× | |
| 26 | New Hampshire | ~3K | 1.00× | |
| 27 | West Virginia | ~4K | 0.99× | |
| 28 | Alaska | ~2K | 0.99× | |
| 29 | Vermont | ~1K | 0.98× | |
| 30 | Virginia | ~20K | 0.96× | |
| 31 | Nevada | ~7K | 0.96× | |
| 32 | Pennsylvania | ~30K | 0.95× | |
| 33 | Illinois | ~30K | 0.95× | |
| 34 | Arizona | ~20K | 0.95× | |
| 35 | Connecticut | ~8K | 0.94× | |
| 36 | Hawaii | ~3K | 0.94× | |
| 37 | North Carolina | ~20K | 0.92× | |
| 38 | Massachusetts | ~10K | 0.92× | |
| 39 | Georgia | ~20K | 0.91× | |
| 40 | Florida | ~50K | 0.88× | |
| 41 | South Carolina | ~10K | 0.85× | |
| 42 | Louisiana | ~9K | 0.85× | |
| 43 | Mississippi | ~5K | 0.84× | |
| 44 | Rhode Island | ~2K | 0.84× | |
| 45 | Maryland | ~10K | 0.83× | |
| 46 | New York | ~40K | 0.81× | |
| 47 | New Jersey | ~20K | 0.81× | |
| 48 | Washington, District of Columbia | ~2K | 0.79× | |
| 49 | Delaware | ~2K | 0.75× | |
| 50 | Alabama | ~8K | 0.72× |
The strongest cross-interests of the Lord of the Rings (board game) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcassonne (board game) | Games | 93.02× | ||
| 02 | Saving Private Ryan | Movies & TV | 29.91× | ||
| 03 | Exploding Kittens | Games | 20.32× | ||
| 04 | Melanie Lynskey | Movies & TV | 20.00× | ||
| 05 | Checkers | Food & Beverages | 17.77× | ||
| 06 | Cate Blanchett | Movies & TV | 17.06× | ||
| 07 | Gladiator (2000 film) | Movies & TV | 15.66× | ||
| 08 | Charlie Hunnam | Movies & TV | 14.52× | ||
| 09 | The Lord of the Rings | Movies & TV | 14.41× | ||
| 10 | The Hobbit | Movies & TV | 12.56× | ||
| 11 | Daniel Day-Lewis | Movies & TV | 8.95× | ||
| 12 | Magic: The Gathering | Games | 6.46× | ||
| 13 | Board games | Games | 6.26× | ||
| 14 | Tabletop game | Games | 4.12× | ||
| 15 | Game of Thrones | Movies & TV | 3.91× | ||
| 16 | GameStop | Games | 2.95× | ||
| 17 | Beetlejuice | Movies & TV | 2.63× | ||
| 18 | Superman | Movies & TV | 2.32× | ||
| 19 | Harry Potter | Movies & TV | 2.24× | ||
| 20 | Internet & Social Media | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.30× | |
| Individualism | JOY | 1.76× | |
| Early Adopter Mentality | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Quality Awareness | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.76× |
Lord of the Rings (board game) has an estimated audience of 1,172,215 people in United States, concentrated in California and Texas.
44.4% of Lord of the Rings (board game) fans are female, 55.6% are male, with an average age of 34.5 years.
Lord of the Rings (board game) fans show strongest brand affinity for Carcassonne (board game) (93.02×), Saving Private Ryan (29.91×), and Charlie Hunnam (14.52×) over the country average.
Lord of the Rings (board game) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Lord of the Rings (board game) itself, the audience over-indexes on Saving Private Ryan (29.91×), Charlie Hunnam (14.52×), Checkers (17.77×), and The Lord of the Rings (14.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lord of the Rings (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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