Rascasse Audience Intelligence

Loudwire Audience in United States

A data profile of the people who buy, follow and care about Loudwire in United States — modelled from more than twelve digital signal sources. Loudwire has an estimated audience of 1,434,346 people in United States.

#572among Website / Newspaper / Magazine in United States#2217in Music & Radio

The average Loudwire fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ozzy Osbourne, Chester Bennington, Judas Priest, with strongest over-indexing on Ozzy Osbourne (20.56× the country average).

Demographically, the Loudwire audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loudwire fan in United States is more male, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Ozzy Osbourne.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loudwire profile in United States.

Audience size
1.4M
in United States
Gender
26.9%♀
73.1% male
Age
40.5
average years
Country rank
#18368
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Loudwire

26.9% are female, 73.1% are male, average age 40.5.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Loudwire audience in United States
MetricValue
Female26.9%
Male73.1%
Average age40.5
Estimated audience size1,434,346
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Loudwire audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4929%
50+15%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Loudwire audience comes from United States.

Worldwide audience distribution share by country for Loudwire
CountryShare
United States66.8%
United Kingdom7.7%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loudwire audience in United States is strongest.

Fig. 05

Top regions by affinity

Loudwire fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~30K1.49×
02Kentucky~30K1.49×
03Pennsylvania~70K1.40×
04Missouri~30K1.39×
05New Hampshire~8K1.39×
06Iowa~20K1.37×
07Ohio~60K1.36×
08Nebraska~10K1.34×
09North Dakota~4K1.31×
10Indiana~30K1.29×
11Wyoming~3K1.27×
12Idaho~9K1.26×
13West Virginia~8K1.26×
14Tennessee~40K1.25×
15Michigan~40K1.19×
16Minnesota~20K1.16×
17Montana~5K1.16×
18Kansas~10K1.13×
19Maine~6K1.10×
20North Carolina~50K1.09×
21South Dakota~3K1.05×
22Colorado~20K1.03×
23Oregon~20K1.03×
24Massachusetts~30K1.01×
25Illinois~50K1.00×
26New Mexico~7K1.00×
27Delaware~4K1.00×
28Arizona~30K0.96×
29South Carolina~20K0.96×
30Oklahoma~20K0.95×
31Arkansas~10K0.94×
32Alaska~3K0.91×
33Alabama~20K0.90×
34Nevada~10K0.87×
35Connecticut~10K0.86×
36Washington~20K0.85×
37Rhode Island~4K0.85×
38Utah~10K0.82×
39New Jersey~30K0.81×
40Mississippi~9K0.80×
41Virginia~30K0.75×
42Maryland~20K0.74×
43Florida~70K0.71×
44Texas~80K0.68×
45Louisiana~10K0.66×
46New York~50K0.64×
47Georgia~30K0.64×
48Hawaii~4K0.60×
49Washington, District of Columbia~3K0.60×
50California~80K0.54×
Fig. 06

Affinity by region

Affinity by region — Loudwire, United States
0.54×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loudwire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loudwire audience
#·InterestCategoryAffinity×
01Judas PriestMusic & Radio31.40×
02Chester BenningtonMusic & Radio30.00×
03Cliff BurtonMusic & Radio28.68×
04CalzedoniaFashion & Accessoires27.30×
05RammsteinMusic & Radio26.52×
06Lars UlrichMusic & Radio21.03×
07Ozzy OsbourneMusic & Radio20.56×
08DeftonesMusic & Radio18.00×
09Corey TaylorMusic & Radio15.05×
10Three Days GraceMusic & Radio14.68×
11Axl RoseMusic & Radio13.06×
12Alice in ChainsMusic & Radio12.97×
13Thrash metalMusic & Radio11.33×
14Iron MaidenMusic & Radio10.92×
15Slipknot (band)Music & Radio10.31×
16Death metalMusic & Radio9.15×
17Online newspaperNews3.93×
18TicketmasterTravel & Leisure3.54×
19BeetlejuiceMovies & TV3.45×
20MSNNews2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loudwire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loudwire audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.65×
ExtroversionTHRILL1.54×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loudwire audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Luxury OrientationPREMIUM0.63×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loudwire have in United States?

Loudwire has an estimated audience of 1,434,346 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loudwire fans?

26.9% of Loudwire fans are female, 73.1% are male, with an average age of 40.5 years.

03

Which brands do Loudwire fans like most?

Loudwire fans show strongest brand affinity for Ozzy Osbourne (20.56×), Chester Bennington (30×), and Judas Priest (31.4×) over the country average.

04

Where do Loudwire fans live in United States?

Loudwire fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Loudwire fans also like?

Beyond Loudwire itself, the audience over-indexes on Chester Bennington (30×), Judas Priest (31.4×), Thrash metal (11.33×), and Deftones (18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Loudwire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loudwire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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