Loudwire Audience in United States

Loudwire has an estimated audience of 1,438,629 people in United States. 26.9% are female, 73.1% are male, average age 40.5. Top regions: Texas, California, Pennsylvania. Top brand affinities: Autism Awareness, Ozzy Osbourne, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Loudwire fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Autism Awareness, Ozzy Osbourne, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Loudwire audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Loudwire fans

Demographic split for Loudwire audience in United States
MetricValue
Female26.9%
Male73.1%
Average age40.5
Estimated audience size1,438,629

Audience persona

The typical Loudwire fan in United States is more male, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Loudwire in United States
RegionReachAffinity
Texas88,5090.72×
California87,7710.55×
Pennsylvania70,3611.45×
Florida70,0200.72×
Ohio58,2891.32×
New York53,9060.67×
Illinois50,4741.05×
North Carolina49,2741.14×
Michigan46,6651.24×
Tennessee36,7461.27×
Indiana35,5131.35×
Wisconsin33,4361.54×
Missouri33,2051.43×
Arizona29,5111×
New Jersey29,4310.8×
Massachusetts29,3151.03×
Georgia29,2830.66×
Kentucky27,9591.55×
Virginia26,6530.76×
Washington25,7400.89×
Colorado24,0671.06×
Minnesota22,7811.11×
South Carolina21,0130.97×
Alabama17,7400.88×
Maryland17,5280.71×
Iowa16,5271.39×
Oregon16,1170.98×
Oklahoma15,8450.99×
Kansas13,1051.16×
Nevada11,7900.85×
Arkansas11,4750.97×
Connecticut11,3450.79×
Louisiana10,9890.59×
Utah10,2770.8×
Idaho9,2421.28×
Nebraska9,1611.27×
Mississippi8,4320.71×
West Virginia8,3251.24×
New Hampshire8,0271.42×
New Mexico7,0090.97×
Maine5,6901.1×
Montana4,8391.21×
Delaware4,0131.01×
North Dakota3,7171.26×
South Dakota3,5291.06×
Rhode Island3,4810.76×
Wyoming2,5511.2×
Alaska2,4220.79×
Vermont1,9540.77×
Hawaii1,8440.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loudwire audience
BrandAffinityCategory
Autism Awareness19.03×Health
Ozzy Osbourne18.72×Music & Radio
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chester Bennington21.87×Music & Radio
Income tax13.19×Business & Career
Thrash metal12.7×Music & Radio
Judas Priest25.43×Music & Radio
Superman2.28×Movies & TV
Calzedonia30.25×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Cliff Burton30.36×Music & Radio
Rammstein20.7×Music & Radio
Bass guitar3.4×Music & Radio
Alice in Chains13.89×Music & Radio
MSN2.57×News
Lars Ulrich22.87×Music & Radio
Death metal7.45×Music & Radio
Deftones12.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loudwire audience
TraitClusterScore
ExtroversionTHRILL1.83
Early Adopter MentalityPOWER1.61
TraditionCONSERVATISM1.2
Risk AppetiteTHRILL1.15
IndividualismJOY1.13
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Loudwire
CountryShare
United States66.8%
United Kingdom7.7%
Canada6.8%

See Loudwire audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Loudwire have in United States?

Loudwire has an estimated audience of 1,438,629 people in United States, concentrated in Texas and California.

What is the gender split and age of Loudwire fans?

26.9% of Loudwire fans are female, 73.1% are male, with an average age of 40.5 years.

Which brands do Loudwire fans like most?

Loudwire fans show strongest brand affinity for Autism Awareness (19.03×), Ozzy Osbourne (18.72×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Loudwire fans live in United States?

Loudwire fans in United States are most concentrated in Texas (reach 88,509), California (reach 87,771), and Pennsylvania (reach 70,361). These three regions account for the largest share of the active audience.

What other brands do Loudwire fans also like?

Beyond Loudwire itself, the audience over-indexes on Ozzy Osbourne (18.72×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loudwire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.