Louise Penny Audience in United States

Louise Penny logo

Louise Penny has an estimated audience of 316,134 people in United States. 75.1% are female, 24.9% are male, average age 49.7. Top regions: California, New York, Pennsylvania. Top brand affinities: Chihuahua (state), Pocoyo, Linda Cardellini, Koshien Stadium, Eyes Wide Shut.

The average Louise Penny fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Chihuahua (state), Pocoyo, Linda Cardellini, with strongest over-indexing on Chihuahua (state) (28.67× the country average). Demographically, the Louise Penny audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Louise Penny fans

Demographic split for Louise Penny audience in United States
MetricValue
Female75.1%
Male24.9%
Average age49.7
Estimated audience size316,134

Audience persona

The typical Louise Penny fan in United States is more female, around 49.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chihuahua (state).

Top regions in United States

Top regions ranked by reach for Louise Penny in United States
RegionReachAffinity
California21,9920.63×
New York16,4280.93×
Pennsylvania12,1711.14×
Florida12,0890.56×
Texas10,7580.4×
Massachusetts10,1231.63×
Illinois9,1580.87×
Washington8,3511.32×
Michigan8,3231.01×
Ohio8,1030.83×
North Carolina8,0210.84×
Virginia7,9531.03×
Minnesota6,5101.44×
Wisconsin6,3911.34×
Oregon6,0641.67×
Colorado5,7961.16×
Maryland5,6941.05×
New Jersey5,5760.69×
Georgia5,0150.51×
Arizona4,6330.72×
Connecticut4,4081.39×
Indiana4,2790.74×
Tennessee4,0580.64×
Missouri3,9680.78×
South Carolina3,4190.72×
Maine3,4113.01×
Vermont2,8145.07×
Kentucky2,7040.68×
New Hampshire2,5022.01×
Iowa2,4170.93×
Alabama2,4100.55×
Kansas2,1340.86×
Oklahoma1,7880.51×
Utah1,7490.62×
Louisiana1,6960.42×
New Mexico1,6551.04×
Idaho1,4450.91×
Arkansas1,3720.53×
Nebraska1,2460.79×
Washington, District of Columbia1,1571.22×
Rhode Island1,1051.1×
Nevada1,1030.36×
Montana1,0371.18×
Mississippi8660.33×
Hawaii8500.63×
Delaware7680.88×
West Virginia7460.51×
South Dakota5250.72×
Alaska5170.76×
Wyoming3940.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louise Penny audience
BrandAffinityCategory
Chihuahua (state)28.67×Travel & Leisure
Pocoyo71.95×Literature
Linda Cardellini17.85×Movies & TV
Koshien Stadium115.33×
Eyes Wide Shut19.77×Movies & TV
Hercules (2014 film)23.97×Movies & TV
Heather Graham24.47×Literature
Matthew Gray Gubler27.49×Fashion & Accessoires
The Da Vinci Code (film)40.79×Movies & TV
Charlie Hunnam11.17×Movies & TV
Agatha Christie25.15×Literature
Cozy mystery25.36×Literature
In Plain Sight43.36×Movies & TV
USA Today5.48×News
Harlan Coben23.4×Literature
The Notebook (2004 film)12.63×Movies & TV
Hip2Save22.24×Shopping
The Gilded Age4.48×Movies & TV
Barnes & Noble6.67×Literature
Jensen Ackles11.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louise Penny audience
TraitClusterScore
Risk AppetiteTHRILL1.84
PatriotismCONSERVATISM1.82
SustainabilityBALANCE1.73
Design AffinityPREMIUM1.7
Family OrientationCONSERVATISM1.55
CreativityOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Louise Penny
CountryShare
United States39.8%
Canada23.1%
United Kingdom8.3%

See Louise Penny audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Louise Penny have in United States?

Louise Penny has an estimated audience of 316,134 people in United States, concentrated in California and New York.

What is the gender split and age of Louise Penny fans?

75.1% of Louise Penny fans are female, 24.9% are male, with an average age of 49.7 years.

Which brands do Louise Penny fans like most?

Louise Penny fans show strongest brand affinity for Chihuahua (state) (28.67×), Pocoyo (71.95×), and Linda Cardellini (17.85×) over the country average.

Where do Louise Penny fans live in United States?

Louise Penny fans in United States are most concentrated in California (reach 21,992), New York (reach 16,428), and Pennsylvania (reach 12,171). These three regions account for the largest share of the active audience.

What other brands do Louise Penny fans also like?

Beyond Louise Penny itself, the audience over-indexes on Pocoyo (71.95×), Linda Cardellini (17.85×), Koshien Stadium (115.33×), and Eyes Wide Shut (19.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louise Penny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.