Hip2Save Audience in United States

Hip2Save has an estimated audience of 1,534,964 people in United States. 86.3% are female, 13.7% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, WALL-E, Harlan Coben.

The average Hip2Save fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hip2Save audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Hip2Save fans

Demographic split for Hip2Save audience in United States
MetricValue
Female86.3%
Male13.7%
Average age39.9
Estimated audience size1,534,964

Audience persona

The typical Hip2Save fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hip2Save in United States
RegionReachAffinity
Texas124,1330.94×
California122,3820.73×
Florida97,4430.94×
Illinois84,2371.65×
Ohio74,1971.57×
New York71,4190.83×
Michigan61,9001.54×
Pennsylvania54,2581.05×
North Carolina51,2091.11×
Georgia48,4281.02×
Tennessee41,9581.36×
Missouri41,6461.68×
Virginia40,1271.07×
Indiana38,1741.36×
Wisconsin36,2501.57×
New Jersey33,7600.86×
Arizona29,3140.94×
South Carolina28,3391.23×
Washington27,4700.89×
Maryland27,1241.03×
Kentucky26,8941.4×
Alabama26,5231.24×
Massachusetts26,1830.87×
Minnesota24,7241.12×
Colorado24,5351.01×
Utah23,9761.74×
Louisiana14,4930.73×
Oregon14,2530.81×
Iowa12,6161×
Oklahoma12,2540.72×
Arkansas11,7040.93×
Idaho11,5371.5×
Mississippi11,3750.9×
Kansas11,3280.94×
Connecticut11,0910.72×
West Virginia9,5371.33×
New Hampshire9,0161.49×
Nevada6,0230.41×
Rhode Island5,6781.16×
Nebraska5,3760.7×
New Mexico5,0600.66×
Maine4,1420.75×
Montana3,9500.93×
North Dakota3,8231.21×
Delaware3,6890.87×
Hawaii3,1120.47×
South Dakota2,7910.79×
Wyoming1,1360.5×
Alaska9780.3×
Vermont7410.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hip2Save audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
WALL-E27.52×Movies & TV
Harlan Coben35.48×Literature
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.13×Sports
Fifth Third Bank11.58×Business & Career
Toy Story (franchise)13.8×Movies & TV
Diaper bag5.89×Kids & Family
Meet the Robinsons15.63×Movies & TV
Felicity Jones18.83×Movies & TV
Ratatouille (film)11.14×Movies & TV
Capital One3.08×Business & Career
Waterworld18.47×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.61×Music & Radio
The Fosters22.14×Movies & TV
Dumbo11.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hip2Save audience
TraitClusterScore
Pet OwnershipJOY2.17
CreativityOPEN1.32
Price SensitivityPREMIUM1.21
DIY MentalityTHRILL1.18
Family OrientationCONSERVATISM1.12
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Hip2Save
CountryShare
United States96.5%
China2.0%
France0.3%

See Hip2Save audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Hip2Save have in United States?

Hip2Save has an estimated audience of 1,534,964 people in United States, concentrated in Texas and California.

What is the gender split and age of Hip2Save fans?

86.3% of Hip2Save fans are female, 13.7% are male, with an average age of 39.9 years.

Which brands do Hip2Save fans like most?

Hip2Save fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Hip2Save fans live in United States?

Hip2Save fans in United States are most concentrated in Texas (reach 124,133), California (reach 122,382), and Florida (reach 97,443). These three regions account for the largest share of the active audience.

What other brands do Hip2Save fans also like?

Beyond Hip2Save itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), WALL-E (27.52×), and Harlan Coben (35.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip2Save. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.