Rascasse Audience Intelligence

Hip2Save Audience in United States

A data profile of the people who buy, follow and care about Hip2Save in United States — modelled from more than twelve digital signal sources. Hip2Save has an estimated audience of 1,545,768 people in United States.

#540among Website / Newspaper / Magazine in United States#298in Shopping

The average Hip2Save fan in United States is 39.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Harlan Coben, WALL-E, Toy Story (franchise), with strongest over-indexing on Harlan Coben (51.83× the country average).

Demographically, the Hip2Save audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hip2Save fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Harlan Coben.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip2Save profile in United States.

Audience size
1.5M
in United States
Gender
86.3%♀
13.7% male
Age
39.9
average years
Country rank
#17336
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hip2Save

86.3% are female, 13.7% are male, average age 39.9.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Hip2Save audience in United States
MetricValue
Female86.3%
Male13.7%
Average age39.9
Estimated audience size1,545,768
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Hip2Save audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3927%
40-4923%
50+16%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Hip2Save audience comes from United States.

Worldwide audience distribution share by country for Hip2Save
CountryShare
United States96.5%
China2.0%
France0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip2Save audience in United States is strongest.

Fig. 05

Top regions by affinity

Hip2Save fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.76×
02West Virginia~10K1.68×
03Ohio~80K1.61×
04Illinois~80K1.60×
05Idaho~10K1.58×
06Michigan~60K1.57×
07Missouri~40K1.57×
08Wisconsin~40K1.55×
09Tennessee~40K1.35×
10New Hampshire~8K1.35×
11Indiana~40K1.32×
12Kentucky~30K1.32×
13North Dakota~4K1.25×
14South Carolina~30K1.21×
15Alabama~30K1.20×
16North Carolina~50K1.12×
17Minnesota~20K1.10×
18Pennsylvania~50K1.06×
19Georgia~50K1.04×
20Colorado~30K1.04×
21Kansas~10K1.04×
22Rhode Island~5K1.04×
23Delaware~4K1.04×
24Iowa~10K1.02×
25Virginia~40K1.00×
26Maryland~30K0.96×
27Maine~5K0.93×
28Florida~100K0.92×
29Texas~100K0.89×
30Massachusetts~30K0.89×
31South Dakota~3K0.89×
32Arkansas~10K0.87×
33Arizona~30K0.86×
34Mississippi~10K0.86×
35Washington~30K0.85×
36Montana~4K0.85×
37New Jersey~30K0.83×
38New York~70K0.81×
39Oregon~10K0.79×
40Connecticut~10K0.78×
41Louisiana~10K0.75×
42Nebraska~6K0.73×
43Oklahoma~10K0.71×
44New Mexico~5K0.71×
45California~100K0.69×
46Hawaii~5K0.69×
47Alaska~2K0.66×
48Vermont~2K0.64×
49Nevada~7K0.50×
50Washington, District of Columbia~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Hip2Save, United States
0.48×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip2Save audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip2Save audience
#·InterestCategoryAffinity×
01Harlan CobenLiterature51.83×
02The FostersMovies & TV31.51×
03WALL-EMovies & TV29.45×
04Meet the RobinsonsMovies & TV20.00×
05CorePower YogaSports19.17×
06Toy Story (franchise)Movies & TV18.76×
07WaterworldMovies & TV17.37×
08Fifth Third BankBusiness & Career17.35×
09Felicity JonesMovies & TV16.04×
10DumboMovies & TV15.88×
11Ratatouille (film)Movies & TV9.90×
12MegamindMovies & TV9.83×
13Disney's Animal KingdomTravel & Leisure8.22×
14Doberman PinscherPets & Animals4.75×
15RottweilerPets & Animals4.35×
16American Pit Bull TerrierPets & Animals4.29×
17PoodlePets & Animals3.91×
18Yorkshire TerrierPets & Animals3.76×
19French BulldogPets & Animals3.65×
20BulldogPets & Animals3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip2Save audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip2Save audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.50×
Price SensitivityPREMIUM1.55×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip2Save audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
MindfulnessBALANCE0.75×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip2Save have in United States?

Hip2Save has an estimated audience of 1,545,768 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hip2Save fans?

86.3% of Hip2Save fans are female, 13.7% are male, with an average age of 39.9 years.

03

Which brands do Hip2Save fans like most?

Hip2Save fans show strongest brand affinity for Harlan Coben (51.83×), WALL-E (29.45×), and Toy Story (franchise) (18.76×) over the country average.

04

Where do Hip2Save fans live in United States?

Hip2Save fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hip2Save fans also like?

Beyond Hip2Save itself, the audience over-indexes on WALL-E (29.45×), Toy Story (franchise) (18.76×), Fifth Third Bank (17.35×), and Dumbo (15.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hip2Save audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip2Save. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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