Hip2Save Audience in United States
Hip2Save has an estimated audience of 1,534,964 people in United States. 86.3% are female, 13.7% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Hongik University, Pallet racking, Saving, Pillow, Home staging.
The average Hip2Save fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hongik University, Pallet racking, Saving, with strongest over-indexing on Hongik University (27.52× the country average). Demographically, the Hip2Save audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Hip2Save fans
| Metric | Value |
|---|---|
| Female | 86.3% |
| Male | 13.7% |
| Average age | 39.9 |
| Estimated audience size | 1,534,964 |
Audience persona
The typical Hip2Save fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hongik University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 124,133 | 0.94× |
| California | 122,382 | 0.73× |
| Florida | 97,443 | 0.94× |
| Illinois | 84,237 | 1.65× |
| Ohio | 74,197 | 1.57× |
| New York | 71,419 | 0.83× |
| Michigan | 61,900 | 1.54× |
| Pennsylvania | 54,258 | 1.05× |
| North Carolina | 51,209 | 1.11× |
| Georgia | 48,428 | 1.02× |
| Tennessee | 41,958 | 1.36× |
| Missouri | 41,646 | 1.68× |
| Virginia | 40,127 | 1.07× |
| Indiana | 38,174 | 1.36× |
| Wisconsin | 36,250 | 1.57× |
| New Jersey | 33,760 | 0.86× |
| Arizona | 29,314 | 0.94× |
| South Carolina | 28,339 | 1.23× |
| Washington | 27,470 | 0.89× |
| Maryland | 27,124 | 1.03× |
| Kentucky | 26,894 | 1.4× |
| Alabama | 26,523 | 1.24× |
| Massachusetts | 26,183 | 0.87× |
| Minnesota | 24,724 | 1.12× |
| Colorado | 24,535 | 1.01× |
| Utah | 23,976 | 1.74× |
| Louisiana | 14,493 | 0.73× |
| Oregon | 14,253 | 0.81× |
| Iowa | 12,616 | 1× |
| Oklahoma | 12,254 | 0.72× |
| Arkansas | 11,704 | 0.93× |
| Idaho | 11,537 | 1.5× |
| Mississippi | 11,375 | 0.9× |
| Kansas | 11,328 | 0.94× |
| Connecticut | 11,091 | 0.72× |
| West Virginia | 9,537 | 1.33× |
| New Hampshire | 9,016 | 1.49× |
| Nevada | 6,023 | 0.41× |
| Rhode Island | 5,678 | 1.16× |
| Nebraska | 5,376 | 0.7× |
| New Mexico | 5,060 | 0.66× |
| Maine | 4,142 | 0.75× |
| Montana | 3,950 | 0.93× |
| North Dakota | 3,823 | 1.21× |
| Delaware | 3,689 | 0.87× |
| Hawaii | 3,112 | 0.47× |
| South Dakota | 2,791 | 0.79× |
| Wyoming | 1,136 | 0.5× |
| Alaska | 978 | 0.3× |
| Vermont | 741 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hongik University | 27.52× | Business & Career |
| Pallet racking | 22.14× | Home & Garden |
| Saving | 2.59× | Business & Career |
| Pillow | 1.67× | Home & Garden |
| Home staging | 3.66× | Home & Garden |
| Keirin | 15.63× | Sports |
| Nipsey Hussle | 3.44× | Music & Radio |
| Corona (band) | 3.26× | Music & Radio |
| edureka | 20.71× | Business & Career |
| Nebraska Cornhuskers football | 2.04× | Sports |
| Maracaibo | 6.52× | Travel & Leisure |
| UK hardcore | 20× | Music & Radio |
| Charlamagne Tha God | 5.35× | Movies & TV |
| Mothercare | 1.76× | Kids & Family |
| Certified diabetes educator | 7.01× | Business & Career |
| Hovawart | 35.48× | Pets & Animals |
| Wikia | 1.57× | Internet & Social Media |
| Jesse Plemons | 1.57× | Movies & TV |
| Grace Slick | 3.94× | Music & Radio |
| Grammarly | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.17 |
| Creativity | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.5% |
| China | 2.0% |
| France | 0.3% |
See Hip2Save audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Hip2Save have in United States?
Hip2Save has an estimated audience of 1,534,964 people in United States, concentrated in Texas and California.
What is the gender split and age of Hip2Save fans?
86.3% of Hip2Save fans are female, 13.7% are male, with an average age of 39.9 years.
Which brands do Hip2Save fans like most?
Hip2Save fans show strongest brand affinity for Hongik University (27.52×), Pallet racking (22.14×), and Saving (2.59×) over the country average.
Where do Hip2Save fans live in United States?
Hip2Save fans in United States are most concentrated in Texas (reach 124,133), California (reach 122,382), and Florida (reach 97,443). These three regions account for the largest share of the active audience.
What other brands do Hip2Save fans also like?
Beyond Hip2Save itself, the audience over-indexes on Pallet racking (22.14×), Saving (2.59×), Pillow (1.67×), and Home staging (3.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hip2Save. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.