Magic: The Gathering (MicroProse) Audience in United States

Magic: The Gathering (MicroProse) logo

Magic: The Gathering (MicroProse) has an estimated audience of 560,397 people in United States. 22.0% are female, 78.0% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Israel, Monogram, Wikia, Dog breed.

The average Magic: The Gathering (MicroProse) fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Israel, Monogram, with strongest over-indexing on Home staging (9.29× the country average). Demographically, the Magic: The Gathering (MicroProse) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Magic: The Gathering (MicroProse) fans

Demographic split for Magic: The Gathering (MicroProse) audience in United States
MetricValue
Female22.0%
Male78.0%
Average age32.5
Estimated audience size560,397

Audience persona

The typical Magic: The Gathering (MicroProse) fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Magic: The Gathering (MicroProse) in United States
RegionReachAffinity
California56,1450.91×
Texas40,1270.83×
Florida26,5280.7×
New York23,6770.76×
Washington18,5121.65×
Ohio18,4151.07×
Michigan17,3161.18×
Pennsylvania16,5990.88×
Illinois15,7600.84×
North Carolina13,4000.79×
Virginia12,8200.94×
Georgia11,9710.69×
Indiana11,5481.13×
Arizona11,2060.98×
Colorado10,7801.22×
Oregon10,2191.59×
Massachusetts10,2110.92×
Wisconsin9,9331.18×
Missouri9,8921.1×
Tennessee9,8780.88×
Minnesota9,2241.15×
New Jersey8,8830.62×
Utah8,5801.71×
Kentucky7,7411.1×
Maryland6,9870.73×
Oklahoma6,9191.11×
South Carolina5,9960.71×
Alabama5,5830.71×
Nevada5,2760.97×
Iowa5,2141.13×
Kansas4,8931.11×
Louisiana4,7800.66×
Connecticut4,7230.84×
Arkansas4,2810.93×
Idaho3,7901.35×
Maine2,7841.39×
Nebraska2,7370.97×
Mississippi2,6100.57×
New Mexico2,5510.91×
West Virginia2,4870.95×
New Hampshire2,4741.12×
Hawaii1,8400.76×
Montana1,7691.14×
Rhode Island1,6710.94×
Alaska1,6461.37×
North Dakota1,2711.1×
Washington, District of Columbia1,2240.73×
Vermont1,1991.22×
South Dakota1,1880.92×
Delaware1,0590.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magic: The Gathering (MicroProse) audience
BrandAffinityCategory
Home staging9.29×Home & Garden
Israel3.47×Travel & Leisure
Monogram6.05×Home & Garden
Wikia5.32×Internet & Social Media
Dog breed1.62×Pets & Animals
Combat sport2.13×Sports
Product design2.55×Business & Career
Jesse Plemons3.85×Movies & TV
Grammarly5.17×Business & Career
Berenstain Bears7.83×Literature
Zach Ertz7.68×Sports
Elsword14.9×Games
Nebraska Cornhuskers football3.02×Sports
Jeep Grand Cherokee (WJ)5.18×Cars & Mobility
Harmony Korine9.02×Movies & TV
Captain America (1990 film)3.61×Movies & TV
Gordita8.74×Food & Beverages
Pro-Ject3.14×Music & Radio
Winemaking3.46×Food & Beverages
Jezebel (film)5.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magic: The Gathering (MicroProse) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.36
TraditionCONSERVATISM1.19
IndividualismJOY1.15
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Magic: The Gathering (MicroProse)
CountryShare
United States35.5%
Japan13.9%
Canada6.5%

See Magic: The Gathering (MicroProse) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Magic: The Gathering (MicroProse) have in United States?

Magic: The Gathering (MicroProse) has an estimated audience of 560,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Magic: The Gathering (MicroProse) fans?

22.0% of Magic: The Gathering (MicroProse) fans are female, 78.0% are male, with an average age of 32.5 years.

Which brands do Magic: The Gathering (MicroProse) fans like most?

Magic: The Gathering (MicroProse) fans show strongest brand affinity for Home staging (9.29×), Israel (3.47×), and Monogram (6.05×) over the country average.

Where do Magic: The Gathering (MicroProse) fans live in United States?

Magic: The Gathering (MicroProse) fans in United States are most concentrated in California (reach 56,145), Texas (reach 40,127), and Florida (reach 26,528). These three regions account for the largest share of the active audience.

What other brands do Magic: The Gathering (MicroProse) fans also like?

Beyond Magic: The Gathering (MicroProse) itself, the audience over-indexes on Israel (3.47×), Monogram (6.05×), Wikia (5.32×), and Dog breed (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic: The Gathering (MicroProse). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.