Rascasse Audience Intelligence

Makassar Audience in United States

A data profile of the people who buy, follow and care about Makassar in United States — modelled from more than twelve digital signal sources. Makassar has an estimated audience of 278,756 people in United States.

#638among City in United States#6057among POI in United States#4205in Travel & Leisure

The average Makassar fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Part Time Jobs, Sharon Stone, Liza Soberano, with strongest over-indexing on Part Time Jobs (203.92× the country average).

Demographically, the Makassar audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Makassar fan in United States is more female, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Part Time Jobs.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makassar profile in United States.

Audience size
279K
in United States
Gender
63.4%♀
36.6% male
Age
31.0
average years
Country rank
#50176
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makassar fans

63.4% are female, 36.6% are male, average age 31.0.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Makassar audience in United States
MetricValue
Female63.4%
Male36.6%
Average age31.0
Estimated audience size278,756
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Makassar audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Makassar audience comes from United States.

Worldwide audience distribution share by country for Makassar
CountryShare
Indonesia63.6%
United States6.2%
Malaysia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makassar audience in United States is strongest.

Fig. 05

Top regions by affinity

Makassar fans by region: top regions in United States
#RegionReachAffinity×
01Washington~8K1.37×
02California~40K1.35×
03Hawaii~1K1.22×
04Washington, District of Columbia~1K1.20×
05New York~20K1.16×
06Connecticut~3K1.11×
07Alaska<1K1.09×
08Nevada~3K1.08×
09Vermont<1K1.08×
10North Dakota<1K1.07×
11Oregon~3K1.06×
12South Dakota<1K1.05×
13Massachusetts~6K1.03×
14New Mexico~1K1.03×
15Montana<1K1.02×
16Virginia~7K1.01×
17Rhode Island<1K1.01×
18New Hampshire~1K1.00×
19Delaware<1K1.00×
20Colorado~4K0.99×
21Arizona~6K0.98×
22West Virginia~1K0.98×
23Maine<1K0.98×
24Minnesota~4K0.97×
25Idaho~1K0.97×
26Utah~2K0.96×
27Arkansas~2K0.96×
28Mississippi~2K0.96×
29Nebraska~1K0.96×
30Illinois~9K0.95×
31New Jersey~7K0.95×
32Louisiana~3K0.95×
33Kentucky~3K0.95×
34Maryland~4K0.94×
35Oklahoma~3K0.94×
36Kansas~2K0.94×
37Wisconsin~4K0.93×
38Iowa~2K0.93×
39Missouri~4K0.91×
40Alabama~4K0.91×
41Indiana~5K0.90×
42South Carolina~4K0.90×
43North Carolina~7K0.89×
44Tennessee~5K0.88×
45Pennsylvania~8K0.87×
46Georgia~7K0.87×
47Michigan~6K0.86×
48Florida~20K0.85×
49Ohio~7K0.83×
50Texas~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Makassar, United States
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makassar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makassar audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career203.92×
02Liza SoberanoMovies & TV108.55×
03Sharon StoneMovies & TV41.00×
04Giant FoodFood & Beverages24.07×
05Christian PulisicSports20.00×
06Borussia DortmundSports20.00×
07Germany national football teamSports20.00×
08Kate BosworthMovies & TV20.00×
09Thierry HenrySports20.00×
10FC Schalke 04Sports20.00×
11Pep GuardiolaSports20.00×
12UEFA European ChampionshipSports18.75×
13Google VoiceTechnology & Electronics17.44×
14Home AloneMovies & TV17.06×
15Smart CommunicationsTechnology & Electronics15.30×
16Google EarthInternet & Social Media12.31×
17Javier BardemMovies & TV8.96×
18SheetzCars & Mobility6.49×
19Wawa Inc.Shopping5.36×
20Major League SoccerSports4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makassar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makassar audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
TravellingTHRILL2.03×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makassar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
Early Adopter MentalityPOWER0.80×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makassar have in United States?

Makassar has an estimated audience of 278,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makassar fans?

63.4% of Makassar fans are female, 36.6% are male, with an average age of 31.0 years.

03

Which brands do Makassar fans like most?

Makassar fans show strongest brand affinity for Part Time Jobs (203.92×), Sharon Stone (41×), and Liza Soberano (108.55×) over the country average.

04

Where do Makassar fans live in United States?

Makassar fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Makassar fans also like?

Beyond Makassar itself, the audience over-indexes on Sharon Stone (41×), Liza Soberano (108.55×), Google Voice (17.44×), and Giant Food (24.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Makassar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Makassar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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