Makassar Audience in United States
Makassar has an estimated audience of 278,756 people in United States. 63.4% are female, 36.6% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Historic site, Superior Hiking Trail, Cam Ward, Hebe, Dental hygienist.
The average Makassar fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Superior Hiking Trail, Cam Ward, with strongest over-indexing on Historic site (66.75× the country average). Demographically, the Makassar audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Makassar fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 31.0 |
| Estimated audience size | 278,756 |
Audience persona
The typical Makassar fan in United States is more female, around 31.0 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,402 | 1.29× |
| Texas | 16,085 | 0.67× |
| New York | 15,769 | 1.01× |
| Florida | 13,044 | 0.69× |
| Nevada | 10,684 | 3.96× |
| Washington | 9,488 | 1.7× |
| Illinois | 7,559 | 0.81× |
| Pennsylvania | 6,354 | 0.68× |
| Virginia | 6,250 | 0.92× |
| Massachusetts | 6,003 | 1.09× |
| New Jersey | 5,613 | 0.79× |
| Georgia | 5,365 | 0.62× |
| North Carolina | 4,835 | 0.58× |
| Colorado | 4,800 | 1.09× |
| Ohio | 4,571 | 0.53× |
| Michigan | 4,144 | 0.57× |
| Maryland | 3,776 | 0.79× |
| Arizona | 3,736 | 0.66× |
| Oregon | 3,692 | 1.16× |
| Minnesota | 3,105 | 0.78× |
| Tennessee | 3,098 | 0.55× |
| Indiana | 2,997 | 0.59× |
| Connecticut | 2,613 | 0.93× |
| Missouri | 2,561 | 0.57× |
| Wisconsin | 2,505 | 0.6× |
| Hawaii | 2,188 | 1.83× |
| Kentucky | 2,075 | 0.59× |
| Washington, District of Columbia | 2,012 | 2.4× |
| Utah | 1,947 | 0.78× |
| South Carolina | 1,809 | 0.43× |
| Alabama | 1,626 | 0.42× |
| Louisiana | 1,541 | 0.43× |
| Oklahoma | 1,506 | 0.49× |
| Kansas | 1,410 | 0.64× |
| Mississippi | 1,387 | 0.6× |
| Idaho | 1,233 | 0.88× |
| Arkansas | 1,232 | 0.54× |
| West Virginia | 1,145 | 0.88× |
| Alaska | 1,142 | 1.92× |
| Maine | 1,138 | 1.14× |
| Iowa | 1,087 | 0.47× |
| New Mexico | 1,072 | 0.77× |
| Montana | 996 | 1.29× |
| South Dakota | 983 | 1.53× |
| North Dakota | 957 | 1.67× |
| New Hampshire | 943 | 0.86× |
| Wyoming | 926 | 2.24× |
| Nebraska | 924 | 0.66× |
| Rhode Island | 911 | 1.03× |
| Vermont | 896 | 1.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 66.75× | Arts & Culture |
| Superior Hiking Trail | 100.64× | Travel & Leisure |
| Cam Ward | 12.68× | Sports |
| Hebe | 20× | Home & Garden |
| Dental hygienist | 20× | Health |
| UK garage | 13.02× | Music & Radio |
| Penn & Teller | 14.59× | Movies & TV |
| Fairy godmother | 12.85× | Literature |
| Home equity | 2.72× | Home & Garden |
| Lulu 黃路梓茵 | 3.44× | Movies & TV |
| Nationality | 2.67× | Politics & Society |
| Home construction | 1.63× | Home & Garden |
| Mount Kilimanjaro | 18.76× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.72× | Sports |
| Elsword | 16.29× | Games |
| Eurail | 20.07× | Cars & Mobility |
| Harlow | 10.3× | Travel & Leisure |
| Mathcore | 6.91× | Music & Radio |
| Governor of Michigan | 6.3× | Politics & Society |
| Home staging | 4.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.38 |
| Travelling | THRILL | 1.35 |
| Spirituality | BALANCE | 1.28 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 63.6% |
| United States | 6.2% |
| Malaysia | 5.8% |
See Makassar audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Makassar have in United States?
Makassar has an estimated audience of 278,756 people in United States, concentrated in California and Texas.
What is the gender split and age of Makassar fans?
63.4% of Makassar fans are female, 36.6% are male, with an average age of 31.0 years.
Which brands do Makassar fans like most?
Makassar fans show strongest brand affinity for Historic site (66.75×), Superior Hiking Trail (100.64×), and Cam Ward (12.68×) over the country average.
Where do Makassar fans live in United States?
Makassar fans in United States are most concentrated in California (reach 39,402), Texas (reach 16,085), and New York (reach 15,769). These three regions account for the largest share of the active audience.
What other brands do Makassar fans also like?
Beyond Makassar itself, the audience over-indexes on Superior Hiking Trail (100.64×), Cam Ward (12.68×), Hebe (20×), and Dental hygienist (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Makassar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.