Makassar Audience in United States

Makassar has an estimated audience of 278,756 people in United States. 63.4% are female, 36.6% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Sharon Stone, Owen Wilson, Alexandra Daddario, Zac Efron, Liza Soberano.

The average Makassar fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sharon Stone, Owen Wilson, Alexandra Daddario, with strongest over-indexing on Sharon Stone (199.48× the country average). Demographically, the Makassar audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Makassar fans

Demographic split for Makassar audience in United States
MetricValue
Female63.4%
Male36.6%
Average age31.0
Estimated audience size278,756

Audience persona

The typical Makassar fan in United States is more female, around 31.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sharon Stone.

Top regions in United States

Top regions ranked by reach for Makassar in United States
RegionReachAffinity
California39,4021.29×
Texas16,0850.67×
New York15,7691.01×
Florida13,0440.69×
Nevada10,6843.96×
Washington9,4881.7×
Illinois7,5590.81×
Pennsylvania6,3540.68×
Virginia6,2500.92×
Massachusetts6,0031.09×
New Jersey5,6130.79×
Georgia5,3650.62×
North Carolina4,8350.58×
Colorado4,8001.09×
Ohio4,5710.53×
Michigan4,1440.57×
Maryland3,7760.79×
Arizona3,7360.66×
Oregon3,6921.16×
Minnesota3,1050.78×
Tennessee3,0980.55×
Indiana2,9970.59×
Connecticut2,6130.93×
Missouri2,5610.57×
Wisconsin2,5050.6×
Hawaii2,1881.83×
Kentucky2,0750.59×
Washington, District of Columbia2,0122.4×
Utah1,9470.78×
South Carolina1,8090.43×
Alabama1,6260.42×
Louisiana1,5410.43×
Oklahoma1,5060.49×
Kansas1,4100.64×
Mississippi1,3870.6×
Idaho1,2330.88×
Arkansas1,2320.54×
West Virginia1,1450.88×
Alaska1,1421.92×
Maine1,1381.14×
Iowa1,0870.47×
New Mexico1,0720.77×
Montana9961.29×
South Dakota9831.53×
North Dakota9571.67×
New Hampshire9430.86×
Wyoming9262.24×
Nebraska9240.66×
Rhode Island9111.03×
Vermont8961.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makassar audience
BrandAffinityCategory
Sharon Stone199.48×Movies & TV
Owen Wilson35.35×Movies & TV
Alexandra Daddario23.29×Movies & TV
Zac Efron18.22×Movies & TV
Liza Soberano93.36×Movies & TV
Jessica Simpson24.46×Music & Radio
Part Time Jobs100.64×Business & Career
Farfetch33.25×Shopping
Google Earth15.32×Internet & Social Media
Google News8.74×News
Google Maps5.64×Internet & Social Media
Indeed.com5.66×Business & Career
Kendra Scott14.19×Fashion & Accessoires
Miranda Kerr33.62×Fashion & Accessoires
Susan Sarandon16.16×Movies & TV
Google Voice12.16×Technology & Electronics
FC Bayern Munich7.84×Sports
Golden Goose25.11×Fashion & Accessoires
Dazed & Confused (magazine)20.34×Fashion & Accessoires
ICloud9.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makassar audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
TravellingTHRILL1.35
SpiritualityBALANCE1.28
Price SensitivityPREMIUM1.21
Luxury OrientationPREMIUM1.2
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Makassar
CountryShare
Indonesia63.6%
United States6.2%
Malaysia5.8%

See Makassar audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Makassar have in United States?

Makassar has an estimated audience of 278,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Makassar fans?

63.4% of Makassar fans are female, 36.6% are male, with an average age of 31.0 years.

Which brands do Makassar fans like most?

Makassar fans show strongest brand affinity for Sharon Stone (199.48×), Owen Wilson (35.35×), and Alexandra Daddario (23.29×) over the country average.

Where do Makassar fans live in United States?

Makassar fans in United States are most concentrated in California (reach 39,402), Texas (reach 16,085), and New York (reach 15,769). These three regions account for the largest share of the active audience.

What other brands do Makassar fans also like?

Beyond Makassar itself, the audience over-indexes on Owen Wilson (35.35×), Alexandra Daddario (23.29×), Zac Efron (18.22×), and Liza Soberano (93.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makassar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.