Making Friends Audience in United States
Making Friends has an estimated audience of 387,843 people in United States. 63.4% are female, 36.6% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Throne of Glass, Minnesota, Jingoism, Life of Pi, Bank account.
The average Making Friends fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Throne of Glass, Minnesota, Jingoism, with strongest over-indexing on Throne of Glass (7.64× the country average). Demographically, the Making Friends audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Video game
Demographics of Making Friends fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 39.0 |
| Estimated audience size | 387,843 |
Audience persona
The typical Making Friends fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Throne of Glass.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,072 | 1.24× |
| Texas | 36,061 | 1.08× |
| New York | 28,424 | 1.31× |
| Florida | 26,943 | 1.03× |
| Pennsylvania | 13,998 | 1.07× |
| Illinois | 13,757 | 1.06× |
| Georgia | 13,221 | 1.11× |
| Ohio | 12,277 | 1.03× |
| Michigan | 11,286 | 1.11× |
| North Carolina | 11,147 | 0.96× |
| Virginia | 10,978 | 1.16× |
| New Jersey | 10,949 | 1.11× |
| Washington | 9,188 | 1.18× |
| Massachusetts | 8,332 | 1.09× |
| Tennessee | 8,131 | 1.05× |
| Arizona | 8,066 | 1.02× |
| Maryland | 7,619 | 1.14× |
| Indiana | 7,231 | 1.02× |
| Missouri | 7,064 | 1.13× |
| Kentucky | 5,617 | 1.16× |
| Colorado | 5,507 | 0.9× |
| Minnesota | 5,197 | 0.94× |
| South Carolina | 4,817 | 0.83× |
| Oregon | 4,772 | 1.07× |
| Louisiana | 4,658 | 0.93× |
| Wisconsin | 4,595 | 0.79× |
| Alabama | 4,267 | 0.79× |
| Oklahoma | 4,046 | 0.94× |
| Utah | 3,827 | 1.1× |
| Connecticut | 3,816 | 0.98× |
| Nevada | 3,295 | 0.88× |
| Arkansas | 3,029 | 0.95× |
| Mississippi | 2,827 | 0.88× |
| Kansas | 2,790 | 0.91× |
| Iowa | 2,528 | 0.79× |
| Nebraska | 2,105 | 1.08× |
| New Mexico | 2,039 | 1.05× |
| West Virginia | 1,991 | 1.1× |
| Idaho | 1,775 | 0.91× |
| Hawaii | 1,393 | 0.84× |
| Maine | 1,310 | 0.94× |
| New Hampshire | 1,301 | 0.85× |
| Rhode Island | 1,202 | 0.97× |
| Washington, District of Columbia | 1,024 | 0.88× |
| Delaware | 978 | 0.91× |
| Alaska | 891 | 1.07× |
| North Dakota | 804 | 1.01× |
| Montana | 717 | 0.67× |
| South Dakota | 707 | 0.79× |
| Vermont | 698 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Throne of Glass | 7.64× | Literature |
| Minnesota | 1.78× | Travel & Leisure |
| Jingoism | 1.96× | Politics & Society |
| Life of Pi | 7.64× | Movies & TV |
| Bank account | 1.87× | Business & Career |
| Hipster | 5.56× | Politics & Society |
| Home Bargains | 6.58× | Shopping |
| UK garage | 2.93× | Music & Radio |
| JDSU | 1.64× | Business & Career |
| Meals on Wheels | 3.03× | Food & Beverages |
| Arrietty | 7.64× | Movies & TV |
| Home staging | 2.41× | Home & Garden |
| Academy Award for Best Production Design | 7.64× | Movies & TV |
| Governor of Michigan | 3.28× | Politics & Society |
| JDM Cars | 3.42× | Cars & Mobility |
| Vocal harmony | 1.83× | Music & Radio |
| Omaha Storm Chasers | 7.64× | Sports |
| Zoo Tycoon (series) | 7.64× | Games |
| edureka | 13.88× | Business & Career |
| Corona (band) | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.85 |
| Need for Security | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.37 |
| Career Orientation | POWER | 1.31 |
| Travelling | THRILL | 1.24 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 19.3% |
| Taiwan | 7.9% |
See Making Friends audiences in other countries
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Frequently asked questions
How many fans does Making Friends have in United States?
Making Friends has an estimated audience of 387,843 people in United States, concentrated in California and Texas.
What is the gender split and age of Making Friends fans?
63.4% of Making Friends fans are female, 36.6% are male, with an average age of 39.0 years.
Which brands do Making Friends fans like most?
Making Friends fans show strongest brand affinity for Throne of Glass (7.64×), Minnesota (1.78×), and Jingoism (1.96×) over the country average.
Where do Making Friends fans live in United States?
Making Friends fans in United States are most concentrated in California (reach 53,072), Texas (reach 36,061), and New York (reach 28,424). These three regions account for the largest share of the active audience.
What other brands do Making Friends fans also like?
Beyond Making Friends itself, the audience over-indexes on Minnesota (1.78×), Jingoism (1.96×), Life of Pi (7.64×), and Bank account (1.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Making Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.