Rascasse Audience Intelligence

Mario Bautista Audience in United States

A data profile of the people who buy, follow and care about Mario Bautista in United States — modelled from more than twelve digital signal sources. Mario Bautista has an estimated audience of 322,300 people in United States.

The average Mario Bautista fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oscar Isaac, Knee pad, Natalia Lafourcade, with strongest over-indexing on Oscar Isaac (57.62× the country average).

Demographically, the Mario Bautista audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Bautista fan in United States is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Oscar Isaac.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Bautista profile in United States.

Audience size
322K
in United States
Gender
58.1%
41.9% male
Age
34.1
average years
Country rank
#46552
Person in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Bautista fans

58.1% are female, 41.9% are male, average age 34.1.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Mario Bautista audience in United States
MetricValue
Female58.1%
Male41.9%
Average age34.1
Estimated audience size322,300
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mario Bautista audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4913%
50+15%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Mario Bautista audience comes from United States.

Worldwide audience distribution share by country for Mario Bautista
CountryShare
Mexico34.7%
United States29.3%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Bautista audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Bautista fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.67×
02Arizona~20K2.37×
03California~60K1.49×
04Illinois~20K1.35×
05Texas~40K1.33×
06New Jersey~10K1.23×
07Hawaii~2K1.23×
08Florida~30K1.22×
09New York~30K1.17×
10New Mexico~2K1.16×
11Washington~9K1.13×
12Colorado~7K1.10×
13Connecticut~4K1.09×
14Iowa~3K1.07×
15Oregon~5K1.06×
16Utah~4K1.06×
17Massachusetts~8K1.05×
18Indiana~7K1.02×
19Kansas~3K0.96×
20Nebraska~2K0.96×
21Alaska<1K0.96×
22Maryland~6K0.95×
23Montana~1K0.95×
24North Dakota<1K0.95×
25West Virginia~2K0.94×
26Kentucky~5K0.93×
27Idaho~2K0.93×
28Rhode Island~1K0.93×
29Pennsylvania~10K0.92×
30New Hampshire~1K0.92×
31Louisiana~5K0.91×
32Vermont<1K0.90×
33Ohio~10K0.89×
34Oklahoma~4K0.89×
35Virginia~8K0.88×
36Delaware<1K0.88×
37South Dakota<1K0.88×
38Michigan~9K0.87×
39North Carolina~10K0.86×
40Maine~1K0.86×
41Tennessee~6K0.83×
42Missouri~5K0.80×
43Wisconsin~5K0.80×
44Arkansas~3K0.80×
45Washington, District of Columbia<1K0.79×
46Georgia~9K0.78×
47Minnesota~4K0.76×
48Mississippi~2K0.76×
49South Carolina~4K0.71×
50Alabama~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Mario Bautista, United States
0.68×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Bautista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Bautista audience
#·InterestCategoryAffinity×
01FIS Cross-Country World CupSports113.96×
02Natalia LafourcadeMusic & Radio95.94×
03Knee padHealth89.94×
04Oscar IsaacMovies & TV57.62×
05Gloria TreviMusic & Radio37.00×
06Real SociedadSports31.24×
07Carmen ElectraMovies & TV30.84×
08Doctor StrangerMovies & TV27.52×
09Richard GereMovies & TV25.85×
10Pacific Rim (film)Movies & TV22.02×
11Chiang MaiTravel & Leisure21.30×
12Norman ReedusMovies & TV20.14×
13Ruby RoseMovies & TV18.41×
14Bert KreischerMovies & TV15.72×
15National Women's Soccer LeagueSports10.90×
16Google MapsInternet & Social Media8.06×
177-ElevenShopping6.04×
18AccuWeatherHome & Garden5.24×
19Las VegasTravel & Leisure4.36×
20FIFA World CupSports4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Bautista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Bautista audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
Social Media UsageJOY1.26×
TraditionCONSERVATISM1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Bautista audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.42×
Community OrientationOPEN0.47×
Quality AwarenessPREMIUM0.51×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Mario Bautista have in United States?

Mario Bautista has an estimated audience of 322,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Bautista fans?

58.1% of Mario Bautista fans are female, 41.9% are male, with an average age of 34.1 years.

03

Which brands do Mario Bautista fans like most?

Mario Bautista fans show strongest brand affinity for Oscar Isaac (57.62×), Knee pad (89.94×), and Natalia Lafourcade (95.94×) over the country average.

04

Where do Mario Bautista fans live in United States?

Mario Bautista fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Bautista fans also like?

Beyond Mario Bautista itself, the audience over-indexes on Knee pad (89.94×), Natalia Lafourcade (95.94×), Google Maps (8.06×), and Richard Gere (25.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Bautista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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