Market District Audience in United States

Market District logo

Market District has an estimated audience of 777,699 people in United States. 82.9% are female, 17.1% are male, average age 37.8. Top regions: Ohio, Pennsylvania, Indiana. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Market District fan in United States is 37.8 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, Indiana. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.63× the country average). Demographically, the Market District audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Market District fans

Demographic split for Market District audience in United States
MetricValue
Female82.9%
Male17.1%
Average age37.8
Estimated audience size777,699

Audience persona

The typical Market District fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Market District in United States
RegionReachAffinity
Ohio415,62517.35×
Pennsylvania377,38714.41×
Indiana204,37114.38×
Texas6,5980.1×
New York4,9100.11×
Illinois4,6890.18×
California4,6650.05×
Florida4,4180.08×
Michigan3,0640.15×
Virginia2,9610.16×
Georgia2,6900.11×
Oregon2,2880.26×
West Virginia2,1780.6×
North Carolina2,0600.09×
New Jersey1,4850.08×
Maryland1,4580.11×
Tennessee1,2600.08×
Kentucky1,2420.13×
Wisconsin1,2020.1×
Massachusetts1,0930.07×
Washington1,0520.07×
South Carolina1,0040.09×
Missouri7690.06×
Colorado7140.06×
Arizona6680.04×
Minnesota6660.06×
Iowa5960.09×
Connecticut4670.06×
Washington, District of Columbia3800.16×
Arkansas3660.06×
Alabama3610.03×
Oklahoma3570.04×
Louisiana3440.03×
Nevada3200.04×
Alaska3080.18×
Mississippi2900.05×
Kansas2580.04×
Idaho2400.06×
Utah2350.03×
New Hampshire2310.08×
Hawaii2120.06×
Nebraska2100.05×
Montana2090.1×
Maine2070.07×
South Dakota2060.11×
Vermont2030.15×
North Dakota2000.13×
Wyoming1940.17×
New Mexico1920.05×
Rhode Island1910.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market District audience
BrandAffinityCategory
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market District audience
TraitClusterScore
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.39
SustainabilityBALANCE1.29
Risk AppetiteTHRILL1.24
Healthy LifestyleBALANCE1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Market District
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See Market District audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Market District have in United States?

Market District has an estimated audience of 777,699 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Market District fans?

82.9% of Market District fans are female, 17.1% are male, with an average age of 37.8 years.

Which brands do Market District fans like most?

Market District fans show strongest brand affinity for ARCO (1.63×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Market District fans live in United States?

Market District fans in United States are most concentrated in Ohio (reach 415,625), Pennsylvania (reach 377,387), and Indiana (reach 204,371). These three regions account for the largest share of the active audience.

What other brands do Market District fans also like?

Beyond Market District itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.