Maryland Terrapins Audience in United States

Maryland Terrapins logo

Maryland Terrapins has an estimated audience of 366,783 people in United States. 37.7% are female, 62.3% are male, average age 41.1. Top regions: Maryland, Florida, Pennsylvania. Top brand affinities: Jonathan Davis, Goop, Kevin Carroll, Hibachi, Google Home.

The average Maryland Terrapins fan in United States is 41.1 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, Florida, Pennsylvania. Top brand affinities include Jonathan Davis, Goop, Kevin Carroll, with strongest over-indexing on Jonathan Davis (28.42× the country average). Demographically, the Maryland Terrapins audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Maryland Terrapins fans

Demographic split for Maryland Terrapins audience in United States
MetricValue
Female37.7%
Male62.3%
Average age41.1
Estimated audience size366,783

Audience persona

The typical Maryland Terrapins fan in United States is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Maryland Terrapins in United States
RegionReachAffinity
Maryland72,68711.53×
Florida19,4320.78×
Pennsylvania16,7411.36×
California16,3880.41×
Virginia14,2531.6×
Texas13,9810.44×
New York13,1310.64×
North Carolina10,9420.99×
Ohio8,0630.71×
New Jersey7,7320.83×
Illinois7,3250.6×
Georgia7,2910.65×
Michigan6,4050.67×
South Carolina5,7011.03×
Oregon5,3431.27×
Washington, District of Columbia5,0074.54×
Indiana4,9360.74×
Tennessee4,7720.65×
Minnesota4,5750.87×
Massachusetts4,3740.61×
Washington4,0180.55×
Colorado3,9070.68×
Arizona3,4770.46×
Wisconsin3,3680.61×
Iowa3,2131.06×
Delaware3,1323.09×
Kentucky3,0770.67×
Missouri3,0580.52×
Alabama2,9220.57×
Connecticut2,4440.66×
Utah2,2480.68×
Nevada2,1950.62×
Louisiana2,0600.44×
West Virginia1,9511.14×
Arkansas1,8430.61×
Oklahoma1,8170.45×
Kansas1,6620.57×
Nebraska1,4960.81×
Mississippi1,1150.37×
Idaho1,0730.58×
New Mexico7050.38×
Maine7040.54×
Rhode Island7030.6×
Hawaii6430.41×
New Hampshire6190.43×
South Dakota5280.62×
Montana4760.47×
Alaska3700.47×
Vermont3600.56×
North Dakota3550.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maryland Terrapins audience
BrandAffinityCategory
Jonathan Davis28.42×Music & Radio
Goop14.94×Internet & Social Media
Kevin Carroll61.69×Movies & TV
Hibachi17.04×Food & Beverages
Google Home11.71×Technology & Electronics
Wok11.71×Food & Beverages
Grinch6.95×Movies & TV
Vocal harmony7.32×Music & Radio
Kikar HaShabbat22.96×News
Governor of Michigan10.18×Politics & Society
headspace11.74×Health
Grace Slick10.84×Music & Radio
Minnesota2.13×Travel & Leisure
Quiche14.54×Food & Beverages
Ira Glass19.68×Music & Radio
No Escape (1994 film)12.48×Movies & TV
Alaska1.81×Travel & Leisure
Cherish (group)11.14×Music & Radio
Guitarist (magazine)11.56×Music & Radio
Nebraska Cornhuskers football3.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maryland Terrapins audience
TraitClusterScore
Family OrientationCONSERVATISM2.19
LGBTQ+ IdentityOPEN2.15
PatriotismCONSERVATISM1.2
SustainabilityBALANCE1.09
TravellingTHRILL1.08
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Maryland Terrapins
CountryShare
United States87.9%
United Kingdom3.6%
Spain3.2%

See Maryland Terrapins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Maryland Terrapins have in United States?

Maryland Terrapins has an estimated audience of 366,783 people in United States, concentrated in Maryland and Florida.

What is the gender split and age of Maryland Terrapins fans?

37.7% of Maryland Terrapins fans are female, 62.3% are male, with an average age of 41.1 years.

Which brands do Maryland Terrapins fans like most?

Maryland Terrapins fans show strongest brand affinity for Jonathan Davis (28.42×), Goop (14.94×), and Kevin Carroll (61.69×) over the country average.

Where do Maryland Terrapins fans live in United States?

Maryland Terrapins fans in United States are most concentrated in Maryland (reach 72,687), Florida (reach 19,432), and Pennsylvania (reach 16,741). These three regions account for the largest share of the active audience.

What other brands do Maryland Terrapins fans also like?

Beyond Maryland Terrapins itself, the audience over-indexes on Goop (14.94×), Kevin Carroll (61.69×), Hibachi (17.04×), and Google Home (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maryland Terrapins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.