Rascasse Audience Intelligence

Mia Hamm Audience in United States

A data profile of the people who buy, follow and care about Mia Hamm in United States — modelled from more than twelve digital signal sources. Mia Hamm has an estimated audience of 929,935 people in United States.

#172among Soccer in United States#5605among Person in United States#2305in Sports

The average Mia Hamm fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Vonn, Jennifer Love Hewitt, James Franco, with strongest over-indexing on Lindsey Vonn (187.71× the country average).

Demographically, the Mia Hamm audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mia Hamm fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mia Hamm profile in United States.

Audience size
930K
in United States
Gender
48.8%♀
51.2% male
Age
37.4
average years
Country rank
#24854
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mia Hamm fans

48.8% are female, 51.2% are male, average age 37.4.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Mia Hamm audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.4
Estimated audience size929,935
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Mia Hamm audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Mia Hamm audience comes from United States.

Worldwide audience distribution share by country for Mia Hamm
CountryShare
United States45.1%
Germany6.2%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mia Hamm audience in United States is strongest.

Fig. 05

Top regions by affinity

Mia Hamm fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.52×
02North Carolina~40K1.39×
03New Hampshire~5K1.37×
04Rhode Island~4K1.29×
05Washington~20K1.25×
06Maine~4K1.25×
07Wyoming~2K1.23×
08California~100K1.18×
09Connecticut~10K1.17×
10New Jersey~30K1.16×
11Washington, District of Columbia~3K1.16×
12Vermont~2K1.16×
13Virginia~30K1.14×
14Illinois~30K1.09×
15Oregon~10K1.05×
16Maryland~20K1.04×
17Pennsylvania~30K1.03×
18Alabama~10K1.03×
19Colorado~20K1.02×
20Utah~9K1.02×
21Nebraska~5K0.99×
22New York~50K0.98×
23Kansas~7K0.97×
24Missouri~10K0.96×
25Iowa~7K0.96×
26Montana~3K0.96×
27Texas~80K0.95×
28Ohio~30K0.95×
29Idaho~5K0.95×
30Indiana~20K0.94×
31Minnesota~10K0.93×
32Hawaii~4K0.93×
33Delaware~2K0.93×
34Kentucky~10K0.92×
35Wisconsin~10K0.90×
36Georgia~30K0.89×
37South Carolina~10K0.89×
38Arkansas~7K0.89×
39Michigan~20K0.88×
40Oklahoma~9K0.88×
41South Dakota~2K0.88×
42North Dakota~2K0.87×
43Tennessee~20K0.85×
44New Mexico~4K0.85×
45West Virginia~4K0.85×
46Nevada~8K0.83×
47Florida~50K0.81×
48Arizona~20K0.79×
49Mississippi~6K0.76×
50Louisiana~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Mia Hamm, United States
0.75×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mia Hamm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mia Hamm audience
#·InterestCategoryAffinity×
01Lindsey VonnSports187.71×
02Caroline WozniackiSports102.17×
03Carli LloydSports68.18×
04Jennifer Love HewittMovies & TV62.43×
05Yvonne StrahovskiMovies & TV51.30×
06Steffi GrafSports48.51×
07Rosario DawsonMovies & TV36.51×
08Megan RapinoeSports35.20×
09James FrancoMovies & TV29.51×
10Simone BilesSports20.69×
11CitroënCars & Mobility20.00×
12Ford EcoSportCars & Mobility20.00×
13John McEnroeSports20.00×
14American Gods (TV series)Movies & TV18.55×
15PeugeotCars & Mobility16.36×
16Brittany SnowMovies & TV15.35×
17FIS Alpine Ski World CupSports14.66×
18United States national football teamSports13.29×
19Major League SoccerSports11.47×
20National Women's Soccer LeagueSports8.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mia Hamm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mia Hamm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Convenience OrientationPREMIUM1.86×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mia Hamm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mia Hamm have in United States?

Mia Hamm has an estimated audience of 929,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mia Hamm fans?

48.8% of Mia Hamm fans are female, 51.2% are male, with an average age of 37.4 years.

03

Which brands do Mia Hamm fans like most?

Mia Hamm fans show strongest brand affinity for Lindsey Vonn (187.71×), Jennifer Love Hewitt (62.43×), and James Franco (29.51×) over the country average.

04

Where do Mia Hamm fans live in United States?

Mia Hamm fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mia Hamm fans also like?

Beyond Mia Hamm itself, the audience over-indexes on Jennifer Love Hewitt (62.43×), James Franco (29.51×), Yvonne Strahovski (51.3×), and Steffi Graf (48.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mia Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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