Mia Hamm Audience in United States

Mia Hamm logo

Mia Hamm has an estimated audience of 949,390 people in United States. 48.8% are female, 51.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Shea Homes, Tezz, Heather Reisman, Elsword, Alaska.

The average Mia Hamm fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shea Homes, Tezz, Heather Reisman, with strongest over-indexing on Shea Homes (135.08× the country average). Demographically, the Mia Hamm audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Mia Hamm fans

Demographic split for Mia Hamm audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.4
Estimated audience size949,390

Audience persona

The typical Mia Hamm fan in United States is balanced, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Shea Homes.

Top regions in United States

Top regions ranked by reach for Mia Hamm in United States
RegionReachAffinity
California123,7781.19×
Texas78,2370.96×
Florida54,4220.85×
New York51,9850.98×
North Carolina42,8321.5×
Illinois37,2021.18×
Pennsylvania33,5331.05×
Massachusetts30,7561.64×
Ohio28,8630.99×
Virginia27,9191.21×
New Jersey27,7111.15×
Georgia26,8940.92×
Michigan21,9930.89×
Washington21,0751.11×
Tennessee17,2010.9×
Maryland16,8981.04×
Indiana16,7030.96×
Colorado15,9621.07×
Missouri15,1230.99×
Arizona13,4260.69×
South Carolina13,2830.93×
Minnesota13,0530.96×
Wisconsin13,0010.91×
Connecticut11,6811.23×
Oregon11,6601.07×
Alabama11,2460.85×
Kentucky10,9440.92×
Oklahoma9,0020.85×
Louisiana8,7070.71×
Utah8,5831.01×
Nevada7,7580.84×
Iowa7,6010.97×
Kansas7,0340.94×
Arkansas5,7840.74×
New Hampshire5,6061.5×
Mississippi5,5130.7×
Nebraska4,5020.95×
Maine4,4461.31×
Idaho4,4350.93×
New Mexico3,9830.84×
Rhode Island3,9401.3×
Hawaii3,8840.95×
West Virginia3,5910.81×
Washington, District of Columbia3,3471.17×
Delaware2,4690.94×
Montana2,2680.86×
Vermont1,8521.11×
Wyoming1,8321.3×
South Dakota1,7480.8×
North Dakota1,4910.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mia Hamm audience
BrandAffinityCategory
Shea Homes135.08×Home & Garden
Tezz11.76×Movies & TV
Heather Reisman214.76×Business & Career
Elsword24.55×Games
Alaska2×Travel & Leisure
Academy Award for Best Original Score20×Movies & TV
Seattle Hempfest34.37×Travel & Leisure
Nebraska2.57×Travel & Leisure
University at Albany, SUNY20×Business & Career
Minnesota1.56×Travel & Leisure
Nationality1.86×Politics & Society
Home equity1.61×Home & Garden
JDSU2×Business & Career
Justice1.88×Politics & Society
Kansas1.59×Travel & Leisure
UK garage3.25×Music & Radio
Dental hygienist3.92×Health
Mackenzie Foy4.17×Fashion & Accessoires
Sailor2.63×Travel & Leisure
Carnival of Souls11.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mia Hamm audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.44
Pet OwnershipJOY1.43
DIY MentalityTHRILL1.42
Sports ActivityPOWER1.31
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Mia Hamm
CountryShare
United States44.5%
Germany6.7%
Brazil4.7%

See Mia Hamm audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Mia Hamm have in United States?

Mia Hamm has an estimated audience of 949,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Mia Hamm fans?

48.8% of Mia Hamm fans are female, 51.2% are male, with an average age of 37.4 years.

Which brands do Mia Hamm fans like most?

Mia Hamm fans show strongest brand affinity for Shea Homes (135.08×), Tezz (11.76×), and Heather Reisman (214.76×) over the country average.

Where do Mia Hamm fans live in United States?

Mia Hamm fans in United States are most concentrated in California (reach 123,778), Texas (reach 78,237), and Florida (reach 54,422). These three regions account for the largest share of the active audience.

What other brands do Mia Hamm fans also like?

Beyond Mia Hamm itself, the audience over-indexes on Tezz (11.76×), Heather Reisman (214.76×), Elsword (24.55×), and Alaska (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mia Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.