Mindset Audience in United States
Mindset has an estimated audience of 1,553,483 people in United States. 58.6% are female, 41.4% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Urban Outfitters, Product design, Natural rubber.
The average Mindset fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Mindset audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Record label
Demographics of Mindset fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.7 |
| Estimated audience size | 1,553,483 |
Audience persona
The typical Mindset fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 235,991 | 1.38× |
| Texas | 152,357 | 1.14× |
| Florida | 129,960 | 1.24× |
| New York | 96,849 | 1.12× |
| Georgia | 60,500 | 1.26× |
| Illinois | 57,256 | 1.11× |
| North Carolina | 48,358 | 1.03× |
| Pennsylvania | 48,209 | 0.92× |
| Virginia | 45,384 | 1.2× |
| Ohio | 43,676 | 0.91× |
| Michigan | 40,626 | 1× |
| New Jersey | 40,029 | 1.01× |
| Washington | 36,640 | 1.18× |
| Arizona | 34,578 | 1.09× |
| Massachusetts | 34,424 | 1.12× |
| Maryland | 32,779 | 1.23× |
| Indiana | 28,997 | 1.02× |
| Tennessee | 27,820 | 0.89× |
| Colorado | 26,022 | 1.06× |
| Missouri | 24,304 | 0.97× |
| Minnesota | 21,993 | 0.99× |
| South Carolina | 21,613 | 0.92× |
| Alabama | 20,076 | 0.93× |
| Louisiana | 19,921 | 0.99× |
| Wisconsin | 18,446 | 0.79× |
| Utah | 18,237 | 1.31× |
| Oregon | 17,197 | 0.97× |
| Connecticut | 16,250 | 1.04× |
| Nevada | 16,196 | 1.08× |
| Oklahoma | 16,093 | 0.93× |
| Kentucky | 15,687 | 0.81× |
| Mississippi | 12,614 | 0.99× |
| Arkansas | 11,127 | 0.87× |
| Iowa | 11,110 | 0.87× |
| Kansas | 11,098 | 0.91× |
| Washington, District of Columbia | 9,703 | 2.08× |
| Hawaii | 8,544 | 1.28× |
| Idaho | 8,137 | 1.04× |
| Nebraska | 7,520 | 0.97× |
| New Mexico | 7,130 | 0.92× |
| New Hampshire | 5,280 | 0.86× |
| West Virginia | 5,025 | 0.69× |
| Rhode Island | 4,635 | 0.94× |
| Maine | 4,285 | 0.77× |
| Delaware | 3,424 | 0.8× |
| Montana | 3,421 | 0.79× |
| Alaska | 2,616 | 0.79× |
| South Dakota | 2,376 | 0.66× |
| North Dakota | 2,374 | 0.74× |
| Vermont | 1,767 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.72× | Technology & Electronics |
| Urban Outfitters | 3.13× | Shopping |
| Product design | 2.71× | Business & Career |
| Natural rubber | 2.46× | Cars & Mobility |
| Bank account | 2.92× | Business & Career |
| The Historian | 16.48× | Literature |
| Halsey, Oregon | 6.28× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Nurse educator | 5.6× | Kids & Family |
| UK garage | 4× | Music & Radio |
| JDSU | 2.14× | Business & Career |
| Jesse Plemons | 2.23× | Movies & TV |
| Home Bargains | 7.5× | Shopping |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Stamp collecting | 2.77× | Home & Garden |
| Historic site | 2.47× | Arts & Culture |
| Electrolyte | 2.72× | Health |
| Kevin Murphy (screenwriter) | 8.75× | Movies & TV |
| Staycation | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.82 |
| Patriotism | CONSERVATISM | 2.35 |
| Luxury Orientation | PREMIUM | 1.93 |
| Mindfulness | BALANCE | 1.89 |
| Travelling | THRILL | 1.71 |
| Design Affinity | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Pakistan | 9.0% |
| Nigeria | 7.5% |
See Mindset audiences in other countries
More Record label audiences in United States
- Heavy metal music (70,586,595)
- Playlist (4,656,024)
- Independent record label (2,983,367)
- The happy cats (2,366,371)
- CD Baby (2,340,595)
Frequently asked questions
How many fans does Mindset have in United States?
Mindset has an estimated audience of 1,553,483 people in United States, concentrated in California and Texas.
What is the gender split and age of Mindset fans?
58.6% of Mindset fans are female, 41.4% are male, with an average age of 37.7 years.
Which brands do Mindset fans like most?
Mindset fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.72×), and Urban Outfitters (3.13×) over the country average.
Where do Mindset fans live in United States?
Mindset fans in United States are most concentrated in California (reach 235,991), Texas (reach 152,357), and Florida (reach 129,960). These three regions account for the largest share of the active audience.
What other brands do Mindset fans also like?
Beyond Mindset itself, the audience over-indexes on Google Home (11.72×), Urban Outfitters (3.13×), Product design (2.71×), and Natural rubber (2.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mindset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.