Mixer (cooking) Audience in United States
Mixer (cooking) has an estimated audience of 1,703,025 people in United States. 65.7% are female, 34.3% are male, average age 38.3. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Mathcore, Google Home, Elsword.
Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mixer (cooking) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Mixer (cooking) fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.3 |
| Estimated audience size | 1,703,025 |
Audience persona
The typical Mixer (cooking) fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Regional styles of Mexican music | 13.39× | Music & Radio |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Elsword | 19.06× | Games |
| The Historian | 16.48× | Literature |
| Hebe | 6.65× | Home & Garden |
| Mothercare | 2.52× | Kids & Family |
| Eurail | 16.57× | Cars & Mobility |
| Layne Staley | 4.67× | Music & Radio |
| Jingoism | 1.59× | Politics & Society |
| Parral, Chihuahua | 9.06× | Travel & Leisure |
| Historic site | 2.56× | Arts & Culture |
| Kendra Scott | 1.76× | Fashion & Accessoires |
| Women's empowerment | 2.35× | Politics & Society |
| Englewood, New Jersey | 6.82× | Travel & Leisure |
| Soldering iron | 1.64× | Home & Garden |
| JDSU | 1.52× | Business & Career |
| Nurse education | 1.51× | Kids & Family |
| Cachorro | 2.45× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.7 |
| Family Orientation | CONSERVATISM | 1.99 |
| Price Sensitivity | PREMIUM | 1.69 |
| Pet Ownership | JOY | 1.67 |
| Design Affinity | PREMIUM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Egypt | 3.5% |
| India | 3.2% |
See Mixer (cooking) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mixer (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.