Moat Audience in United States
Moat has an estimated audience of 373,457 people in United States. 55.5% are female, 44.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Alaska, Wok, Hibachi.
The average Moat fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Alaska, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Moat audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: POI
Demographics of Moat fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.2 |
| Estimated audience size | 373,457 |
Audience persona
The typical Moat fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,688 | 1.5× |
| Texas | 35,580 | 1.11× |
| Florida | 29,169 | 1.15× |
| New York | 29,101 | 1.39× |
| Illinois | 14,154 | 1.14× |
| Georgia | 12,074 | 1.05× |
| Pennsylvania | 11,766 | 0.94× |
| North Carolina | 11,307 | 1.01× |
| New Jersey | 11,214 | 1.18× |
| Ohio | 10,291 | 0.89× |
| Virginia | 10,119 | 1.11× |
| Massachusetts | 9,625 | 1.31× |
| Michigan | 9,476 | 0.97× |
| Washington | 9,165 | 1.22× |
| Arizona | 7,698 | 1.01× |
| Maryland | 7,290 | 1.14× |
| Tennessee | 6,917 | 0.92× |
| Indiana | 6,245 | 0.92× |
| Missouri | 6,132 | 1.02× |
| Colorado | 5,718 | 0.97× |
| Minnesota | 5,188 | 0.97× |
| South Carolina | 4,966 | 0.88× |
| Wisconsin | 4,837 | 0.86× |
| Oregon | 4,568 | 1.07× |
| Louisiana | 4,375 | 0.91× |
| Kentucky | 4,142 | 0.88× |
| Connecticut | 4,126 | 1.1× |
| Alabama | 4,083 | 0.78× |
| Oklahoma | 3,678 | 0.89× |
| Nevada | 3,577 | 0.99× |
| Utah | 3,420 | 1.02× |
| Iowa | 2,789 | 0.91× |
| Kansas | 2,744 | 0.93× |
| Arkansas | 2,586 | 0.84× |
| New Hampshire | 2,543 | 1.73× |
| Mississippi | 2,339 | 0.76× |
| Idaho | 1,832 | 0.98× |
| Hawaii | 1,824 | 1.14× |
| New Mexico | 1,811 | 0.97× |
| Nebraska | 1,584 | 0.85× |
| Washington, District of Columbia | 1,474 | 1.31× |
| Maine | 1,377 | 1.03× |
| West Virginia | 1,354 | 0.78× |
| Rhode Island | 1,094 | 0.92× |
| Montana | 858 | 0.83× |
| Delaware | 845 | 0.82× |
| South Dakota | 685 | 0.79× |
| Alaska | 639 | 0.8× |
| North Dakota | 597 | 0.78× |
| Vermont | 575 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Vocal harmony | 9.42× | Music & Radio |
| Alaska | 3.09× | Travel & Leisure |
| Wok | 11.46× | Food & Beverages |
| Hibachi | 10.53× | Food & Beverages |
| Goop | 7.12× | Internet & Social Media |
| headspace | 10.91× | Health |
| Grace Slick | 10.21× | Music & Radio |
| Google Home | 7.21× | Technology & Electronics |
| Grinch | 4.21× | Movies & TV |
| Guitarist (magazine) | 11.41× | Music & Radio |
| Governor of Michigan | 6.98× | Politics & Society |
| Goma | 16.34× | Travel & Leisure |
| Cherish (group) | 9.81× | Music & Radio |
| Ira Glass | 15.37× | Music & Radio |
| La Jolla | 7.94× | Travel & Leisure |
| The Gruffalo (film) | 15.64× | Movies & TV |
| Cryptic crossword | 12.36× | Technology & Electronics |
| Jingoism | 1.55× | Politics & Society |
| Hitchcock (film) | 10.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.12 |
| Travelling | THRILL | 1.7 |
| Individualism | JOY | 1.6 |
| Career Orientation | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.52 |
| Community Orientation | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.8% |
| United States | 20.3% |
| United Kingdom | 12.6% |
See Moat audiences in other countries
More Politics & Society audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Moat have in United States?
Moat has an estimated audience of 373,457 people in United States, concentrated in California and Texas.
What is the gender split and age of Moat fans?
55.5% of Moat fans are female, 44.5% are male, with an average age of 40.2 years.
Which brands do Moat fans like most?
Moat fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (9.42×), and Alaska (3.09×) over the country average.
Where do Moat fans live in United States?
Moat fans in United States are most concentrated in California (reach 61,688), Texas (reach 35,580), and Florida (reach 29,169). These three regions account for the largest share of the active audience.
What other brands do Moat fans also like?
Beyond Moat itself, the audience over-indexes on Vocal harmony (9.42×), Alaska (3.09×), Wok (11.46×), and Hibachi (10.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.