A data profile of the people who buy, follow and care about Molly Santana in United States — modelled from more than twelve digital signal sources. Molly Santana has an estimated audience of 1,574,253 people in United States.
The average Molly Santana fan in United States is 38.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include John Lennon, International education, Ringo Starr, with strongest over-indexing on John Lennon (25.19× the country average).
Demographically, the Molly Santana audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Molly Santana fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for John Lennon.
The key figures that characterise the Molly Santana profile in United States.
59.0% are female, 41.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 38.5 |
| Estimated audience size | 1,574,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Molly Santana audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.3% |
| United Kingdom | 4.7% |
| Australia | 2.4% |
Where the Molly Santana audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~30K | 2.02× | |
| 02 | Maryland | ~20K | 1.76× | |
| 03 | New York | ~40K | 1.55× | |
| 04 | Virginia | ~20K | 1.53× | |
| 05 | California | ~80K | 1.51× | |
| 06 | Texas | ~60K | 1.44× | |
| 07 | North Carolina | ~20K | 1.42× | |
| 08 | New Jersey | ~20K | 1.42× | |
| 09 | Florida | ~50K | 1.40× | |
| 10 | Illinois | ~20K | 1.34× | |
| 11 | Nevada | ~6K | 1.32× | |
| 12 | Washington, District of Columbia | ~2K | 1.32× | |
| 13 | Delaware | ~2K | 1.31× | |
| 14 | Connecticut | ~7K | 1.30× | |
| 15 | Louisiana | ~8K | 1.26× | |
| 16 | Rhode Island | ~2K | 1.26× | |
| 17 | Massachusetts | ~10K | 1.24× | |
| 18 | South Carolina | ~9K | 1.18× | |
| 19 | Pennsylvania | ~20K | 1.15× | |
| 20 | Arizona | ~10K | 1.14× | |
| 21 | Alabama | ~8K | 1.09× | |
| 22 | Ohio | ~20K | 1.05× | |
| 23 | Tennessee | ~10K | 1.05× | |
| 24 | Mississippi | ~4K | 1.05× | |
| 25 | Michigan | ~10K | 1.04× | |
| 26 | Kentucky | ~6K | 0.96× | |
| 27 | Washington | ~10K | 0.95× | |
| 28 | Indiana | ~9K | 0.95× | |
| 29 | Arkansas | ~4K | 0.88× | |
| 30 | Missouri | ~7K | 0.86× | |
| 31 | Wisconsin | ~6K | 0.85× | |
| 32 | Hawaii | ~2K | 0.84× | |
| 33 | New Mexico | ~2K | 0.83× | |
| 34 | Oklahoma | ~5K | 0.81× | |
| 35 | Minnesota | ~6K | 0.80× | |
| 36 | Alaska | <1K | 0.80× | |
| 37 | New Hampshire | ~2K | 0.79× | |
| 38 | Colorado | ~6K | 0.77× | |
| 39 | Kansas | ~3K | 0.77× | |
| 40 | North Dakota | <1K | 0.76× | |
| 41 | Vermont | <1K | 0.76× | |
| 42 | Oregon | ~4K | 0.75× | |
| 43 | South Dakota | <1K | 0.74× | |
| 44 | Nebraska | ~2K | 0.73× | |
| 45 | West Virginia | ~2K | 0.72× | |
| 46 | Montana | <1K | 0.70× | |
| 47 | Maine | ~1K | 0.69× | |
| 48 | Iowa | ~3K | 0.68× | |
| 49 | Idaho | ~2K | 0.63× | |
| 50 | Utah | ~3K | 0.59× |
The strongest cross-interests of the Molly Santana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Lennon | Music & Radio | 25.19× | ||
| 02 | International education | Business & Career | 21.75× | ||
| 03 | Ringo Starr | Music & Radio | 15.72× | ||
| 04 | Yoko Ono | Music & Radio | 15.70× | ||
| 05 | IU (singer) | Music & Radio | 11.90× | ||
| 06 | Creedence Clearwater Revival | Music & Radio | 11.56× | ||
| 07 | The Beach Boys | Music & Radio | 8.84× | ||
| 08 | Malaysia | Travel & Leisure | 8.81× | ||
| 09 | Beijing | Travel & Leisure | 8.59× | ||
| 10 | Robert Plant | Music & Radio | 8.55× | ||
| 11 | George Harrison | Music & Radio | 7.43× | ||
| 12 | Freddie Mercury | Music & Radio | 7.31× | ||
| 13 | Neil Diamond | Music & Radio | 7.28× | ||
| 14 | Priyanka Chopra | Movies & TV | 6.95× | ||
| 15 | Kurt Cobain | Music & Radio | 6.10× | ||
| 16 | Paul McCartney | Music & Radio | 5.33× | ||
| 17 | BTS | Music & Radio | 5.31× | ||
| 18 | Britpop | Music & Radio | 4.57× | ||
| 19 | 7-Eleven | Shopping | 2.82× | ||
| 20 | Radio | Technology & Electronics | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Convenience Orientation | PREMIUM | 0.95× |
Molly Santana has an estimated audience of 1,574,253 people in United States, concentrated in California and Texas.
59.0% of Molly Santana fans are female, 41.0% are male, with an average age of 38.5 years.
Molly Santana fans show strongest brand affinity for John Lennon (25.19×), International education (21.75×), and Ringo Starr (15.72×) over the country average.
Molly Santana fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Molly Santana itself, the audience over-indexes on International education (21.75×), Ringo Starr (15.72×), Yoko Ono (15.7×), and The Beach Boys (8.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Molly Santana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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