Molly Santana Audience in United States

Molly Santana logo

Molly Santana has an estimated audience of 454,557 people in United States. 62.9% are female, 37.1% are male, average age 40.2. Top brand affinities: Edvard Grieg, Natural rubber, Israel, Combat sport, Bank account.

Top brand affinities include Edvard Grieg, Natural rubber, Israel, with strongest over-indexing on Edvard Grieg (47.02× the country average). Demographically, the Molly Santana audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Molly Santana fans

Demographic split for Molly Santana audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.2
Estimated audience size454,557

Audience persona

The typical Molly Santana fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Molly Santana audience
BrandAffinityCategory
Edvard Grieg47.02×Literature
Natural rubber3.52×Cars & Mobility
Israel3.28×Travel & Leisure
Combat sport2.25×Sports
Bank account3.32×Business & Career
JibJab7.24×Internet & Social Media
Pediatric Hematology and Oncology12.68×Health
Product design1.75×Business & Career
UK garage4.77×Music & Radio
Scratching post7.54×Pets & Animals
Nuts (film)4.56×Movies & TV
Home staging4.01×Home & Garden
Elsword11.51×Games
Movie Fanatic25.02×Movies & TV
KiwiCo4.21×Kids & Family
Home Delivery1.79×Food & Beverages
Glue logic5.4×Technology & Electronics
Salman Khan4.24×Movies & TV
Hideo Nomo9.45×Sports
Columbia, Missouri4.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Molly Santana audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
SustainabilityBALANCE1.41
Community OrientationOPEN1.37
Early Adopter MentalityPOWER1.32
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Molly Santana
CountryShare
United States64.4%
Poland5.5%
Canada5.3%

See Molly Santana audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Molly Santana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.