Momma Audience in United States
Momma has an estimated audience of 311,599 people in United States. 56.1% are female, 43.9% are male, average age 39.3. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Home equity.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (624.66× the country average). Demographically, the Momma audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Momma fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.3 |
| Estimated audience size | 311,599 |
Audience persona
The typical Momma fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 624.66× | Travel & Leisure |
| Mathcore | 16.76× | Music & Radio |
| Google Home | 11× | Technology & Electronics |
| Lulu 黃路梓茵 | 3.65× | Movies & TV |
| Home equity | 2.14× | Home & Garden |
| The Historian | 15.28× | Literature |
| Eurail | 15.39× | Cars & Mobility |
| Hocus Pocus | 3.04× | Movies & TV |
| Historic site | 2.65× | Arts & Culture |
| JDSU | 1.76× | Business & Career |
| Parral, Chihuahua | 8.51× | Travel & Leisure |
| Jaws | 3.06× | Movies & TV |
| Kendra Scott | 1.64× | Fashion & Accessoires |
| Goop | 2.92× | Internet & Social Media |
| Vocal harmony | 2.44× | Music & Radio |
| Cam Ward | 2× | Sports |
| Grinch | 2.05× | Movies & TV |
| Governor of Michigan | 3.65× | Politics & Society |
| Jeep Wagoneer | 2.79× | Cars & Mobility |
| Hibachi | 3.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Career Orientation | POWER | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Sports Activity | POWER | 1.04 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Brazil | 10.9% |
| Japan | 5.3% |
See Momma audiences in other countries
More Indie rock audiences in United States
- Spoon (1,535,042)
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Dayglow (699,258)
How to read this data
Audience size is the estimated number of people in United States who actively search for Momma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.