Momma Audience in United States
Momma has an estimated audience of 311,599 people in United States. 56.1% are female, 43.9% are male, average age 39.3. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (624.66× the country average). Demographically, the Momma audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Momma fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.3 |
| Estimated audience size | 311,599 |
Audience persona
The typical Momma fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 624.66× | Travel & Leisure |
| AccuWeather | 14.81× | Home & Garden |
| StubHub | 14.56× | Travel & Leisure |
| DocuSign | 13.99× | Technology & Electronics |
| OpenTable | 14.7× | Food & Beverages |
| Flickr | 11.84× | Internet & Social Media |
| Robert Pattinson | 13.69× | Movies & TV |
| Idris Elba | 14.81× | Movies & TV |
| Choice Hotels | 17.43× | Travel & Leisure |
| Michelle Pfeiffer | 12.13× | Movies & TV |
| Telegram | 13.49× | Internet & Social Media |
| Liam Neeson | 10.38× | Movies & TV |
| Pierce Brosnan | 12.88× | Movies & TV |
| Rebecca Ferguson | 15.45× | Movies & TV |
| GoDaddy | 13.21× | Technology & Electronics |
| Natalie Portman | 10.7× | Movies & TV |
| Cotton On | 14.82× | Fashion & Accessoires |
| Jake Gyllenhaal | 10.34× | Movies & TV |
| Orange | 16.62× | Technology & Electronics |
| Forrest Gump | 13.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Career Orientation | POWER | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Sports Activity | POWER | 1.04 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Brazil | 10.9% |
| Japan | 5.3% |
See Momma audiences in other countries
More Indie rock audiences in United States
- Spoon (1,535,042)
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Dayglow (699,258)
How to read this data
Audience size is the estimated number of people in United States who actively search for Momma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.