Rascasse Audience Intelligence

Momma Audience in United States

A data profile of the people who buy, follow and care about Momma in United States — modelled from more than twelve digital signal sources. Momma has an estimated audience of 304,083 people in United States.

#7among Indie rock in United States#12004among Person in United States#6997in Music & Radio

The average Momma fan in United States is 37.0 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Kelly Osbourne, Powerball, High-heeled footwear, with strongest over-indexing on Kelly Osbourne (3.9× the country average).

Demographically, the Momma audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Momma fan in United States is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Music & Radio · Type: Person · Subtype: Indie rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Momma profile in United States.

Audience size
304K
in United States
Gender
53.6%♀
46.4% male
Age
37.0
average years
Country rank
#48034
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Momma fans

53.6% are female, 46.4% are male, average age 37.0.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Momma audience in United States
MetricValue
Female53.6%
Male46.4%
Average age37.0
Estimated audience size304,083
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Momma audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Momma audience comes from United States.

Worldwide audience distribution share by country for Momma
CountryShare
United States55.7%
Brazil11.7%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Momma audience in United States is strongest.

Fig. 05

Top regions by affinity

Momma fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K5.50×
02Mississippi~5K2.09×
03Arkansas~5K2.05×
04Kentucky~7K1.97×
05Oklahoma~5K1.58×
06Louisiana~6K1.46×
07Alabama~5K1.26×
08Massachusetts~6K1.07×
09Indiana~6K1.07×
10Missouri~5K1.04×
11West Virginia~1K1.04×
12Alaska<1K0.97×
13North Carolina~9K0.96×
14Kansas~2K0.95×
15Montana<1K0.93×
16South Carolina~4K0.92×
17Idaho~1K0.92×
18Vermont<1K0.92×
19Georgia~8K0.91×
20South Dakota<1K0.91×
21North Dakota<1K0.90×
22Nebraska~1K0.89×
23Texas~20K0.88×
24Ohio~8K0.88×
25New Mexico~1K0.88×
26Michigan~7K0.87×
27Maine<1K0.86×
28Iowa~2K0.85×
29Delaware<1K0.85×
30Pennsylvania~8K0.84×
31New Hampshire<1K0.84×
32Rhode Island<1K0.83×
33Utah~2K0.82×
34Hawaii~1K0.82×
35Oregon~3K0.81×
36Washington, District of Columbia<1K0.81×
37Virginia~6K0.80×
38New York~10K0.78×
39Illinois~8K0.78×
40Colorado~4K0.78×
41Wisconsin~4K0.78×
42Arizona~5K0.77×
43Connecticut~2K0.77×
44Nevada~2K0.77×
45Maryland~4K0.76×
46Minnesota~3K0.76×
47Washington~4K0.75×
48New Jersey~5K0.69×
49California~20K0.68×
50Florida~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Momma, United States
0.65×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Momma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Momma audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.90×
02Taron EgertonMovies & TV3.82×
03Liza MinnelliMusic & Radio3.82×
04Jessica ChastainMovies & TV3.71×
05Anna FarisMovies & TV3.68×
06High-heeled footwearFashion & Accessoires3.67×
07Rack Room ShoesFashion & Accessoires3.62×
08Bergdorf GoodmanFashion & Accessoires2.84×
09EventbriteTravel & Leisure2.16×
10New York PostNews2.09×
11HormoneHealth1.93×
12Diane KeatonMovies & TV1.90×
13Real propertyHome & Garden1.86×
14TicketmasterTravel & Leisure1.81×
15Made in USABusiness & Career1.76×
16Dillard'sFashion & Accessoires1.64×
17DentistryBusiness & Career1.60×
18Political scienceBusiness & Career1.60×
19Nordstrom rackFashion & Accessoires1.59×
20PowerballGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Momma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Momma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
Need for SecurityCONSERVATISM1.21×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Momma audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Momma have in United States?

Momma has an estimated audience of 304,083 people in United States, concentrated in Tennessee and Texas.

02

What is the gender split and age of Momma fans?

53.6% of Momma fans are female, 46.4% are male, with an average age of 37.0 years.

03

Which brands do Momma fans like most?

Momma fans show strongest brand affinity for Kelly Osbourne (3.9×), Powerball (1.54×), and High-heeled footwear (3.67×) over the country average.

04

Where do Momma fans live in United States?

Momma fans in United States are most concentrated in Tennessee (reach ~30K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Momma fans also like?

Beyond Momma itself, the audience over-indexes on Powerball (1.54×), High-heeled footwear (3.67×), Real property (1.86×), and Ticketmaster (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Indie rock audiences in United States

See Momma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Momma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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