Money Pit Audience in United States

Money Pit has an estimated audience of 406,471 people in United States. 77.0% are female, 23.0% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.
The average Money Pit fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Money Pit audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Money Pit fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 44.2 |
| Estimated audience size | 406,471 |
Audience persona
The typical Money Pit fan in United States is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,888 | 1.5× |
| Texas | 29,332 | 0.84× |
| Florida | 24,418 | 0.89× |
| New York | 21,370 | 0.94× |
| Pennsylvania | 15,935 | 1.16× |
| Ohio | 14,214 | 1.14× |
| Illinois | 13,087 | 0.97× |
| Michigan | 11,752 | 1.11× |
| North Carolina | 10,547 | 0.86× |
| New Jersey | 9,723 | 0.94× |
| Georgia | 9,454 | 0.75× |
| Virginia | 8,566 | 0.87× |
| Tennessee | 8,319 | 1.02× |
| Massachusetts | 8,227 | 1.03× |
| Washington | 8,196 | 1.01× |
| Indiana | 7,926 | 1.07× |
| Missouri | 7,920 | 1.21× |
| Arizona | 7,489 | 0.9× |
| Wisconsin | 6,942 | 1.14× |
| Colorado | 6,653 | 1.04× |
| Minnesota | 5,883 | 1.01× |
| Kentucky | 5,852 | 1.15× |
| Maryland | 5,631 | 0.81× |
| Oregon | 5,471 | 1.17× |
| South Carolina | 5,278 | 0.86× |
| Oklahoma | 4,840 | 1.07× |
| Connecticut | 4,688 | 1.15× |
| Alabama | 4,677 | 0.82× |
| Louisiana | 4,033 | 0.77× |
| Utah | 3,876 | 1.06× |
| Kansas | 3,815 | 1.19× |
| Iowa | 3,778 | 1.13× |
| Arkansas | 3,283 | 0.98× |
| Nevada | 3,004 | 0.76× |
| Maine | 2,306 | 1.58× |
| Mississippi | 2,228 | 0.67× |
| Nebraska | 2,219 | 1.09× |
| Idaho | 2,072 | 1.02× |
| New Hampshire | 2,042 | 1.27× |
| West Virginia | 1,962 | 1.04× |
| New Mexico | 1,567 | 0.77× |
| Rhode Island | 1,307 | 1.01× |
| Montana | 1,257 | 1.12× |
| Delaware | 1,043 | 0.93× |
| Hawaii | 977 | 0.56× |
| Washington, District of Columbia | 966 | 0.79× |
| Vermont | 823 | 1.15× |
| South Dakota | 822 | 0.87× |
| North Dakota | 769 | 0.92× |
| Alaska | 768 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ARCO | 1.66× | Cars & Mobility |
| Acoustic music | 2.24× | Music & Radio |
| Overtone | 3.17× | Beauty & Wellness |
| Graham Greene (actor) | 1.8× | |
| Brittney Griner | 2.24× | Sports |
| Arutz Sheva | 1.76× | News |
| John Frusciante | 3× | Music & Radio |
| Tierra caliente | 1.86× | Travel & Leisure |
| Hypothec | 2.74× | Business & Career |
| Chili con carne | 1.8× | Food & Beverages |
| Leprechaun | 2.11× | Literature |
| Dubuque, Iowa | 2.73× | Travel & Leisure |
| Cadena SER | 2.9× | Music & Radio |
| Thom Browne | 1.68× | Fashion & Accessoires |
| International University of Business Agriculture and Technology | 1.74× | Business & Career |
| Ash vs Evil Dead | 2.16× | Movies & TV |
| Judge Dredd (film) | 1.75× | Movies & TV |
| Assassin's Creed: Brotherhood | 1.63× | Games |
| Stealing Beauty | 2.03× | Movies & TV |
| Little Italy | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Extroversion | THRILL | 1.37 |
| Sustainability | BALANCE | 1.31 |
| Risk Appetite | THRILL | 1.25 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.7% |
| Germany | 6.0% |
| Italy | 1.3% |
See Money Pit audiences in other countries
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Frequently asked questions
How many fans does Money Pit have in United States?
Money Pit has an estimated audience of 406,471 people in United States, concentrated in California and Texas.
What is the gender split and age of Money Pit fans?
77.0% of Money Pit fans are female, 23.0% are male, with an average age of 44.2 years.
Which brands do Money Pit fans like most?
Money Pit fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.
Where do Money Pit fans live in United States?
Money Pit fans in United States are most concentrated in California (reach 66,888), Texas (reach 29,332), and Florida (reach 24,418). These three regions account for the largest share of the active audience.
What other brands do Money Pit fans also like?
Beyond Money Pit itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Money Pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.