Morgan Evans Audience in United States

Morgan Evans logo

Morgan Evans has an estimated audience of 364,501 people in United States. 66.7% are female, 33.3% are male, average age 38.9. Top brand affinities: Product design, KiwiCo, Whataburger, Elsword, UK garage.

Top brand affinities include Product design, KiwiCo, Whataburger, with strongest over-indexing on Product design (3.19× the country average). Demographically, the Morgan Evans audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Morgan Evans fans

Demographic split for Morgan Evans audience in United States
MetricValue
Female66.7%
Male33.3%
Average age38.9
Estimated audience size364,501

Audience persona

The typical Morgan Evans fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morgan Evans audience
BrandAffinityCategory
Product design3.19×Business & Career
KiwiCo7.41×Kids & Family
Whataburger1.71×Food & Beverages
Elsword15.51×Games
UK garage4.85×Music & Radio
JibJab4.38×Internet & Social Media
Unique Gifts1.52×Shopping
Pro-Ject2.21×Music & Radio
Sinaloa1.91×Travel & Leisure
Celtic mythology5.03×Arts & Culture
Birthday Gifts1.56×Kids & Family
Junior Chamber International12.76×Politics & Society
Guy Fieri1.81×Movies & TV
Goop2.44×Internet & Social Media
Tezz3.14×Movies & TV
Governor of Michigan2.98×Politics & Society
KLOS12.01×Music & Radio
Isometric exercise3.44×Sports
Avneet Kaur11.04×Movies & TV
Home staging2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morgan Evans audience
TraitClusterScore
ExtroversionTHRILL1.33
Community OrientationOPEN1.22
DIY MentalityTHRILL1.2
TraditionCONSERVATISM1.17
Family OrientationCONSERVATISM1.14
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Morgan Evans
CountryShare
United States67.6%
Australia13.1%
Canada5.8%

See Morgan Evans audiences in other countries

More Country music audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.