A data profile of the people who buy, follow and care about Morris Chestnut in United States — modelled from more than twelve digital signal sources. Morris Chestnut has an estimated audience of 2,196,319 people in United States.
The average Morris Chestnut fan in United States is 41.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Teyana Taylor, Jenna Fischer, Internet celebrity, with strongest over-indexing on Teyana Taylor (9.38× the country average).
Demographically, the Morris Chestnut audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Morris Chestnut fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Teyana Taylor.
The key figures that characterise the Morris Chestnut profile in United States.
78.3% are female, 21.7% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 41.0 |
| Estimated audience size | 2,196,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 18% |
of the worldwide Morris Chestnut audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.1% |
| United Kingdom | 6.7% |
| Canada | 3.7% |
Where the Morris Chestnut audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~100K | 1.83× | |
| 02 | Mississippi | ~30K | 1.78× | |
| 03 | Louisiana | ~50K | 1.70× | |
| 04 | Maryland | ~60K | 1.62× | |
| 05 | South Carolina | ~50K | 1.41× | |
| 06 | North Carolina | ~100K | 1.40× | |
| 07 | Delaware | ~9K | 1.38× | |
| 08 | Alabama | ~40K | 1.35× | |
| 09 | Tennessee | ~60K | 1.28× | |
| 10 | Washington, District of Columbia | ~9K | 1.26× | |
| 11 | Virginia | ~70K | 1.23× | |
| 12 | Arkansas | ~20K | 1.20× | |
| 13 | Florida | ~200K | 1.15× | |
| 14 | Michigan | ~70K | 1.15× | |
| 15 | Ohio | ~80K | 1.14× | |
| 16 | Missouri | ~40K | 1.14× | |
| 17 | Texas | ~200K | 1.13× | |
| 18 | Pennsylvania | ~90K | 1.13× | |
| 19 | Illinois | ~80K | 1.09× | |
| 20 | New Jersey | ~60K | 1.07× | |
| 21 | Indiana | ~50K | 1.07× | |
| 22 | New York | ~100K | 1.06× | |
| 23 | Oklahoma | ~30K | 1.05× | |
| 24 | Connecticut | ~20K | 1.05× | |
| 25 | Nevada | ~20K | 1.04× | |
| 26 | Kentucky | ~30K | 1.02× | |
| 27 | Kansas | ~20K | 0.96× | |
| 28 | Rhode Island | ~7K | 0.94× | |
| 29 | California | ~200K | 0.89× | |
| 30 | West Virginia | ~9K | 0.86× | |
| 31 | New Mexico | ~10K | 0.85× | |
| 32 | Massachusetts | ~40K | 0.83× | |
| 33 | Wisconsin | ~30K | 0.83× | |
| 34 | Nebraska | ~9K | 0.79× | |
| 35 | Arizona | ~40K | 0.78× | |
| 36 | Colorado | ~30K | 0.77× | |
| 37 | Iowa | ~10K | 0.77× | |
| 38 | Minnesota | ~30K | 0.76× | |
| 39 | Hawaii | ~7K | 0.75× | |
| 40 | Washington | ~30K | 0.73× | |
| 41 | New Hampshire | ~7K | 0.73× | |
| 42 | North Dakota | ~3K | 0.73× | |
| 43 | Oregon | ~20K | 0.70× | |
| 44 | Maine | ~6K | 0.70× | |
| 45 | South Dakota | ~4K | 0.67× | |
| 46 | Montana | ~4K | 0.66× | |
| 47 | Idaho | ~8K | 0.65× | |
| 48 | Vermont | ~3K | 0.65× | |
| 49 | Alaska | ~3K | 0.62× | |
| 50 | Utah | ~10K | 0.59× |
The strongest cross-interests of the Morris Chestnut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jenna Fischer | Movies & TV | 19.24× | ||
| 02 | RB Leipzig | Sports | 19.24× | ||
| 03 | Bayer 04 Leverkusen | Sports | 19.24× | ||
| 04 | Faith Evans | Music & Radio | 15.33× | ||
| 05 | TV Guide | Movies & TV | 9.68× | ||
| 06 | Teyana Taylor | Movies & TV | 9.38× | ||
| 07 | Cyndi Lauper | Music & Radio | 8.78× | ||
| 08 | Charli XCX | Music & Radio | 8.51× | ||
| 09 | Chris Tucker | Movies & TV | 8.33× | ||
| 10 | Katt Williams | Movies & TV | 7.64× | ||
| 11 | Tyler Perry | Movies & TV | 6.02× | ||
| 12 | Melanin | Beauty & Wellness | 5.78× | ||
| 13 | Denzel Washington | Movies & TV | 5.46× | ||
| 14 | Internet celebrity | Internet & Social Media | 5.12× | ||
| 15 | Michael B. Jordan | Movies & TV | 4.50× | ||
| 16 | Megan Fox | Movies & TV | 4.41× | ||
| 17 | Red Lobster | Food & Beverages | 3.96× | ||
| 18 | TMZ | Internet & Social Media | 3.59× | ||
| 19 | Pizza Hut | Food & Beverages | 1.99× | ||
| 20 | Stand-up comedy | Movies & TV | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.58× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Morris Chestnut has an estimated audience of 2,196,319 people in United States, concentrated in California and Texas.
78.3% of Morris Chestnut fans are female, 21.7% are male, with an average age of 41.0 years.
Morris Chestnut fans show strongest brand affinity for Teyana Taylor (9.38×), Jenna Fischer (19.24×), and Internet celebrity (5.12×) over the country average.
Morris Chestnut fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Morris Chestnut itself, the audience over-indexes on Jenna Fischer (19.24×), Internet celebrity (5.12×), TMZ (3.59×), and Charli XCX (8.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Morris Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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