Morris Chestnut Audience in United States

Morris Chestnut logo

Morris Chestnut has an estimated audience of 2,314,370 people in United States. 78.3% are female, 21.7% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Sugar glass, Emperor Entertainment Group, Whataburger, Google Photos, John Havlicek.

The average Morris Chestnut fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sugar glass, Emperor Entertainment Group, Whataburger, with strongest over-indexing on Sugar glass (60.73× the country average). Demographically, the Morris Chestnut audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Morris Chestnut fans

Demographic split for Morris Chestnut audience in United States
MetricValue
Female78.3%
Male21.7%
Average age41.0
Estimated audience size2,314,370

Audience persona

The typical Morris Chestnut fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Sugar glass.

Top regions in United States

Top regions ranked by reach for Morris Chestnut in United States
RegionReachAffinity
Texas236,5851.19×
California232,8980.92×
Florida184,5461.18×
New York146,2151.13×
Georgia135,8041.9×
North Carolina101,9841.46×
Pennsylvania94,5021.21×
Illinois89,9941.17×
Ohio82,5261.16×
Michigan72,2111.19×
Virginia71,2231.26×
New Jersey66,4821.13×
Maryland64,1091.61×
Tennessee60,5641.3×
South Carolina50,7501.46×
Louisiana50,7151.7×
Indiana47,2531.12×
Missouri44,4351.19×
Massachusetts39,7250.87×
Alabama35,7041.1×
Washington35,4510.76×
Mississippi31,7551.67×
Arizona30,8320.65×
Wisconsin29,5860.85×
Colorado29,3630.8×
Kentucky29,2011.01×
Oklahoma27,4851.07×
Minnesota26,3590.79×
Connecticut25,1841.08×
Nevada23,0311.03×
Arkansas21,9301.15×
Oregon18,9860.72×
Kansas18,2751×
Iowa14,9200.78×
Utah11,8670.57×
New Mexico9,2660.8×
Nebraska8,9320.77×
Delaware8,7541.37×
Washington, District of Columbia8,5701.23×
West Virginia8,3100.77×
Hawaii7,1040.71×
Idaho6,9610.6×
New Hampshire6,3740.7×
Rhode Island6,3680.86×
Maine5,6160.68×
Montana3,8040.59×
South Dakota3,1090.58×
North Dakota2,8620.6×
Vermont2,3530.58×
Alaska2,0140.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morris Chestnut audience
BrandAffinityCategory
Sugar glass60.73×Food & Beverages
Emperor Entertainment Group19.24×Business & Career
Whataburger1.6×Food & Beverages
Google Photos2.14×Technology & Electronics
John Havlicek11.68×Sports
REC TEC Grills11.85×Sports
3D printing1.51×Technology & Electronics
Electrolyte2.55×Health
Mortgage insurance2.36×Business & Career
Laneige2.84×Beauty & Wellness
Saving1.53×Business & Career
Noodle (Gorillaz)1.64×Music & Radio
Buying a House2.8×Home & Garden
Home staging2.07×Home & Garden
Jean-Marc Vallée19.24×Movies & TV
Ayrton Senna3.89×Sports
Commercial mortgage2.51×Business & Career
Writers Guild of America11.46×Literature
WGN-TV2.02×Movies & TV
Jack White1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morris Chestnut audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL1.65
ExtroversionTHRILL1.38
Community OrientationOPEN1.33
Family OrientationCONSERVATISM1.22
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Morris Chestnut
CountryShare
United States58.4%
United Kingdom6.2%
Canada3.9%

See Morris Chestnut audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Morris Chestnut have in United States?

Morris Chestnut has an estimated audience of 2,314,370 people in United States, concentrated in Texas and California.

What is the gender split and age of Morris Chestnut fans?

78.3% of Morris Chestnut fans are female, 21.7% are male, with an average age of 41.0 years.

Which brands do Morris Chestnut fans like most?

Morris Chestnut fans show strongest brand affinity for Sugar glass (60.73×), Emperor Entertainment Group (19.24×), and Whataburger (1.6×) over the country average.

Where do Morris Chestnut fans live in United States?

Morris Chestnut fans in United States are most concentrated in Texas (reach 236,585), California (reach 232,898), and Florida (reach 184,546). These three regions account for the largest share of the active audience.

What other brands do Morris Chestnut fans also like?

Beyond Morris Chestnut itself, the audience over-indexes on Emperor Entertainment Group (19.24×), Whataburger (1.6×), Google Photos (2.14×), and John Havlicek (11.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morris Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.