Moxy Hotels Audience in United States

Moxy Hotels logo

Moxy Hotels has an estimated audience of 428,523 people in United States. 57.4% are female, 42.6% are male, average age 45.5. Top regions: New York, California, Florida. Top brand affinities: Meals on Wheels, JDM Cars, Stamp collecting, Elsword, Electrolyte.

The average Moxy Hotels fan in United States is 45.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Meals on Wheels, JDM Cars, Stamp collecting, with strongest over-indexing on Meals on Wheels (14.89× the country average). Demographically, the Moxy Hotels audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Moxy Hotels fans

Demographic split for Moxy Hotels audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.5
Estimated audience size428,523

Audience persona

The typical Moxy Hotels fan in United States is more female, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Moxy Hotels in United States
RegionReachAffinity
New York110,3514.61×
California65,9151.4×
Florida38,1651.32×
Texas25,1170.68×
Virginia24,8272.38×
New Jersey17,2731.58×
Tennessee17,0071.98×
Arizona14,0281.6×
Georgia12,6100.96×
Massachusetts11,9611.42×
Illinois11,9300.84×
Pennsylvania11,1730.77×
North Carolina11,0780.86×
Minnesota10,9691.79×
South Carolina10,2671.59×
Ohio9,6670.73×
Colorado8,8971.32×
Wisconsin8,8441.37×
Missouri8,7541.27×
Maryland6,2430.85×
Kentucky6,1371.14×
Washington5,9200.69×
Louisiana5,7981.05×
Connecticut5,5651.29×
Michigan5,3000.47×
Oregon5,2221.06×
Indiana4,8790.62×
Iowa4,4871.27×
Alabama4,0120.67×
Washington, District of Columbia3,3172.58×
Nebraska3,2701.52×
Nevada2,2190.54×
Arkansas1,9600.56×
Mississippi1,7230.49×
Kansas1,6540.49×
Oklahoma1,6160.34×
Utah1,5110.39×
New Hampshire1,0710.63×
New Mexico1,0270.48×
Rhode Island9360.69×
Maine8710.57×
Hawaii8490.46×
Idaho7940.37×
West Virginia7680.38×
Delaware6560.56×
North Dakota4790.54×
South Dakota4750.48×
Vermont4320.57×
Montana3560.3×
Alaska1840.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moxy Hotels audience
BrandAffinityCategory
Meals on Wheels14.89×Food & Beverages
JDM Cars15.7×Cars & Mobility
Stamp collecting6.36×Home & Garden
Elsword21.43×Games
Electrolyte5.89×Health
Natural rubber2.31×Cars & Mobility
Israel2.2×Travel & Leisure
Public speaking4.05×Politics & Society
Dental hygienist6.88×Health
Guillermo Francella35.63×Movies & TV
Regional styles of Mexican music2.63×Music & Radio
St. Ives11.39×Travel & Leisure
Shiba Inu5.07×Pets & Animals
Bank account1.71×Business & Career
Cam Ward2.63×Sports
Keenan Allen4.44×Sports
Redemption (theology)5.52×Politics & Society
JDSU1.86×Business & Career
Yoga Journal10.56×Sports
Urban horticulture2.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moxy Hotels audience
TraitClusterScore
Luxury OrientationPREMIUM3.17
IndulgenceJOY2.27
Design AffinityPREMIUM2.27
TravellingTHRILL2.01
Quality AwarenessPREMIUM1.83
Risk AppetiteTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Moxy Hotels
CountryShare
United States30.7%
United Kingdom16.8%
Germany9.6%

See Moxy Hotels audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Moxy Hotels have in United States?

Moxy Hotels has an estimated audience of 428,523 people in United States, concentrated in New York and California.

What is the gender split and age of Moxy Hotels fans?

57.4% of Moxy Hotels fans are female, 42.6% are male, with an average age of 45.5 years.

Which brands do Moxy Hotels fans like most?

Moxy Hotels fans show strongest brand affinity for Meals on Wheels (14.89×), JDM Cars (15.7×), and Stamp collecting (6.36×) over the country average.

Where do Moxy Hotels fans live in United States?

Moxy Hotels fans in United States are most concentrated in New York (reach 110,351), California (reach 65,915), and Florida (reach 38,165). These three regions account for the largest share of the active audience.

What other brands do Moxy Hotels fans also like?

Beyond Moxy Hotels itself, the audience over-indexes on JDM Cars (15.7×), Stamp collecting (6.36×), Elsword (21.43×), and Electrolyte (5.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moxy Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.