Neurodiversity Audience in United States

Neurodiversity logo

Neurodiversity has an estimated audience of 328,136 people in United States. 73.6% are female, 26.4% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Enfamil, Necktie, IS (Infinite Stratos), Winemaking.

The average Neurodiversity fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Enfamil, Necktie, with strongest over-indexing on Whataburger (1.62× the country average). Demographically, the Neurodiversity audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Neurodiversity fans

Demographic split for Neurodiversity audience in United States
MetricValue
Female73.6%
Male26.4%
Average age39.1
Estimated audience size328,136

Audience persona

The typical Neurodiversity fan in United States is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Neurodiversity in United States
RegionReachAffinity
California43,7471.21×
New York23,9581.31×
Texas23,5150.83×
Florida18,8500.85×
Illinois13,3881.22×
Pennsylvania12,8531.16×
North Carolina9,8771×
Georgia9,6750.96×
Massachusetts9,5791.48×
New Jersey9,5291.14×
Virginia9,2291.15×
Washington9,0711.38×
Ohio8,8170.87×
Michigan8,5060.99×
Maryland6,8621.22×
Colorado6,8191.32×
Arizona6,5070.97×
Tennessee6,2190.94×
Minnesota6,0611.29×
Indiana5,4950.92×
Missouri5,4781.04×
Wisconsin5,3691.09×
Oregon4,8351.29×
Connecticut4,4771.36×
South Carolina3,9430.8×
Alabama3,4910.76×
Kentucky3,3020.8×
Louisiana3,0400.72×
Utah2,7780.95×
Oklahoma2,7450.75×
Nevada2,6840.85×
Iowa2,3710.88×
Kansas2,3430.91×
Arkansas2,2500.83×
Mississippi1,7430.64×
New Hampshire1,6121.25×
Washington, District of Columbia1,5711.59×
Maine1,4411.23×
Nebraska1,4180.86×
Idaho1,3580.83×
New Mexico1,2380.75×
Rhode Island1,1641.11×
Hawaii1,0730.76×
West Virginia1,0100.66×
Delaware8610.95×
Vermont8461.47×
Montana7470.82×
Alaska5790.83×
South Dakota5460.72×
North Dakota4450.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neurodiversity audience
BrandAffinityCategory
Whataburger1.62×Food & Beverages
Enfamil3.31×Kids & Family
Necktie2.12×Fashion & Accessoires
IS (Infinite Stratos)1.6×Literature
Winemaking1.52×Food & Beverages
WFTS-TV1.99×Movies & TV
Business English1.69×Business & Career
Fox & Friends1.51×Movies & TV
Parma2.99×Travel & Leisure
Information technology consulting1.5×Technology & Electronics
Temple Grandin1.54×Literature
Ayrton Senna2.03×Sports
Mike Conley, Jr.1.57×Sports
Al Ahly SC1.53×Sports
Ural Mountains2.26×Travel & Leisure
Lindsey Shaw1.61×Movies & TV
Ironmongery1.6×Home & Garden
Catania2.21×Travel & Leisure
Cachorros1.81×Pets & Animals
Artillery1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neurodiversity audience
TraitClusterScore
MindfulnessBALANCE1.98
Family OrientationCONSERVATISM1.69
IndividualismJOY1.67
LGBTQ+ IdentityOPEN1.63
Community OrientationOPEN1.51
Early Adopter MentalityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Neurodiversity
CountryShare
Spain30.5%
United States25.5%
Germany11.3%

See Neurodiversity audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Neurodiversity have in United States?

Neurodiversity has an estimated audience of 328,136 people in United States, concentrated in California and New York.

What is the gender split and age of Neurodiversity fans?

73.6% of Neurodiversity fans are female, 26.4% are male, with an average age of 39.1 years.

Which brands do Neurodiversity fans like most?

Neurodiversity fans show strongest brand affinity for Whataburger (1.62×), Enfamil (3.31×), and Necktie (2.12×) over the country average.

Where do Neurodiversity fans live in United States?

Neurodiversity fans in United States are most concentrated in California (reach 43,747), New York (reach 23,958), and Texas (reach 23,515). These three regions account for the largest share of the active audience.

What other brands do Neurodiversity fans also like?

Beyond Neurodiversity itself, the audience over-indexes on Enfamil (3.31×), Necktie (2.12×), IS (Infinite Stratos) (1.6×), and Winemaking (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neurodiversity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.