New jack swing Audience in United States
New jack swing has an estimated audience of 1,627,304 people in United States. 68.8% are female, 31.2% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Litter box, 3D printing, Bank account, Mortgage insurance.
The average New jack swing fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Litter box, 3D printing, with strongest over-indexing on Whataburger (1.75× the country average). Demographically, the New jack swing audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of New jack swing fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 38.6 |
| Estimated audience size | 1,627,304 |
Audience persona
The typical New jack swing fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 243,838 | 1.36× |
| Texas | 137,569 | 0.98× |
| New York | 132,507 | 1.46× |
| Florida | 93,626 | 0.85× |
| Georgia | 76,974 | 1.54× |
| Illinois | 64,162 | 1.18× |
| North Carolina | 59,671 | 1.22× |
| Pennsylvania | 57,299 | 1.05× |
| Virginia | 54,460 | 1.37× |
| Ohio | 50,807 | 1.01× |
| New Jersey | 45,975 | 1.11× |
| Maryland | 44,969 | 1.61× |
| Michigan | 42,608 | 1× |
| Massachusetts | 41,522 | 1.3× |
| Washington | 39,743 | 1.22× |
| Tennessee | 34,372 | 1.05× |
| Arizona | 27,014 | 0.81× |
| Louisiana | 25,969 | 1.24× |
| South Carolina | 25,936 | 1.06× |
| Missouri | 24,795 | 0.95× |
| Indiana | 22,610 | 0.76× |
| Alabama | 20,926 | 0.92× |
| Oregon | 20,181 | 1.08× |
| Connecticut | 19,135 | 1.17× |
| Colorado | 18,635 | 0.73× |
| Wisconsin | 17,989 | 0.73× |
| Minnesota | 17,979 | 0.77× |
| Kentucky | 17,146 | 0.84× |
| Nevada | 15,836 | 1.01× |
| Oklahoma | 12,498 | 0.69× |
| Mississippi | 12,206 | 0.91× |
| Arkansas | 11,231 | 0.84× |
| Washington, District of Columbia | 8,517 | 1.74× |
| Kansas | 7,978 | 0.62× |
| Utah | 7,346 | 0.5× |
| Hawaii | 6,667 | 0.95× |
| New Mexico | 6,644 | 0.81× |
| Iowa | 6,627 | 0.49× |
| Delaware | 5,385 | 1.2× |
| Rhode Island | 5,154 | 1× |
| West Virginia | 4,679 | 0.62× |
| Idaho | 4,653 | 0.57× |
| Nebraska | 4,646 | 0.57× |
| Alaska | 4,310 | 1.24× |
| New Hampshire | 4,151 | 0.65× |
| Maine | 4,006 | 0.69× |
| Montana | 3,757 | 0.83× |
| South Dakota | 3,708 | 0.99× |
| North Dakota | 3,611 | 1.08× |
| Wyoming | 3,494 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.75× | Food & Beverages |
| Litter box | 1.98× | Pets & Animals |
| 3D printing | 1.96× | Technology & Electronics |
| Bank account | 1.88× | Business & Career |
| Mortgage insurance | 3.21× | Business & Career |
| Consequence (rapper) | 3.71× | Music & Radio |
| Tierra Cali | 3.88× | Travel & Leisure |
| Panama | 1.66× | Travel & Leisure |
| Sub Zero (Official) | 4.33× | Literature |
| Graham Greene (actor) | 2.64× | |
| Ken Griffey Jr. | 3.22× | Sports |
| New York Harbor | 5.32× | Travel & Leisure |
| Commercial mortgage | 2.59× | Business & Career |
| Overtone | 3.78× | Beauty & Wellness |
| Temple Grandin | 2.87× | Literature |
| Julio Cesar Chavez Jr. | 2.77× | Sports |
| Notre Dame Fighting Irish football | 1.9× | Sports |
| Boracay | 3.4× | Travel & Leisure |
| Ellen Burstyn | 3× | Movies & TV |
| Otto Graham | 6.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.9 |
| Mindfulness | BALANCE | 1.79 |
| Risk Appetite | THRILL | 1.65 |
| Extroversion | THRILL | 1.55 |
| Urban Lifestyle | OPEN | 1.51 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.1% |
| Italy | 6.0% |
| United Kingdom | 4.7% |
See New jack swing audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does New jack swing have in United States?
New jack swing has an estimated audience of 1,627,304 people in United States, concentrated in California and Texas.
What is the gender split and age of New jack swing fans?
68.8% of New jack swing fans are female, 31.2% are male, with an average age of 38.6 years.
Which brands do New jack swing fans like most?
New jack swing fans show strongest brand affinity for Whataburger (1.75×), Litter box (1.98×), and 3D printing (1.96×) over the country average.
Where do New jack swing fans live in United States?
New jack swing fans in United States are most concentrated in California (reach 243,838), Texas (reach 137,569), and New York (reach 132,507). These three regions account for the largest share of the active audience.
What other brands do New jack swing fans also like?
Beyond New jack swing itself, the audience over-indexes on Litter box (1.98×), 3D printing (1.96×), Bank account (1.88×), and Mortgage insurance (3.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for New jack swing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.