Nia Vardalos Audience in United States

Nia Vardalos logo

Nia Vardalos has an estimated audience of 407,580 people in United States. 83.1% are female, 16.9% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Natural rubber, Mortgage insurance, Panama, Fox & Friends.

The average Nia Vardalos fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Natural rubber, Mortgage insurance, with strongest over-indexing on Whataburger (1.5× the country average). Demographically, the Nia Vardalos audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nia Vardalos fans

Demographic split for Nia Vardalos audience in United States
MetricValue
Female83.1%
Male16.9%
Average age39.8
Estimated audience size407,580

Audience persona

The typical Nia Vardalos fan in United States is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Nia Vardalos in United States
RegionReachAffinity
California52,9631.18×
Texas35,7461.02×
Florida27,8581.01×
New York27,7571.22×
Illinois15,9661.18×
Pennsylvania13,6180.99×
Ohio12,0340.96×
Arizona11,4371.37×
North Carolina11,1780.91×
New Jersey11,1281.07×
Michigan10,4070.98×
Georgia10,1190.81×
Virginia9,7620.98×
Washington9,1871.12×
Massachusetts8,3561.04×
Tennessee7,5200.92×
Colorado7,4001.15×
Indiana7,2300.97×
Missouri6,8751.05×
Wisconsin6,3591.04×
Maryland6,2850.9×
South Carolina6,0630.99×
Minnesota5,6820.97×
Oregon5,6201.2×
Alabama5,0680.89×
Utah5,0291.38×
Oklahoma4,6351.02×
Connecticut4,5211.11×
Kentucky4,2430.83×
Louisiana4,2210.8×
Nevada3,8460.98×
Iowa3,3120.99×
Kansas3,1600.98×
Arkansas2,8160.84×
New Mexico2,6991.32×
Idaho2,6021.27×
Mississippi2,2660.67×
Nebraska1,9490.95×
New Hampshire1,5710.98×
West Virginia1,4330.75×
Hawaii1,4100.8×
Rhode Island1,3471.04×
Maine1,3090.9×
Montana1,1741.04×
Washington, District of Columbia1,0600.87×
Alaska1,0521.21×
Delaware9360.83×
South Dakota8230.87×
Vermont6390.89×
North Dakota6140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nia Vardalos audience
BrandAffinityCategory
Whataburger1.5×Food & Beverages
Natural rubber1.51×Cars & Mobility
Mortgage insurance2.22×Business & Career
Panama1.68×Travel & Leisure
Fox & Friends1.95×Movies & TV
Winemaking1.63×Food & Beverages
WFTS-TV2.12×Movies & TV
Temple Grandin2.46×Literature
Google Analytics1.54×Internet & Social Media
Buenavista (Madrid)2.74×Travel & Leisure
Assassin's Creed II2.19×Games
Temple Grandin2.19×Literature
Ironmongery2.66×Home & Garden
Tuscany1.67×Travel & Leisure
REO Speedwagon1.77×Music & Radio
Arutz Sheva1.55×News
Tierra caliente1.76×Travel & Leisure
Picnic1.53×Kids & Family
Ellen Burstyn1.98×Movies & TV
Leprechaun2.08×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nia Vardalos audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Community OrientationOPEN1.58
MindfulnessBALANCE1.41
Early Adopter MentalityPOWER1.34
Healthy LifestyleBALANCE1.25
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Nia Vardalos
CountryShare
United States63.7%
Germany11.8%
Italy6.3%

See Nia Vardalos audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nia Vardalos have in United States?

Nia Vardalos has an estimated audience of 407,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Nia Vardalos fans?

83.1% of Nia Vardalos fans are female, 16.9% are male, with an average age of 39.8 years.

Which brands do Nia Vardalos fans like most?

Nia Vardalos fans show strongest brand affinity for Whataburger (1.5×), Natural rubber (1.51×), and Mortgage insurance (2.22×) over the country average.

Where do Nia Vardalos fans live in United States?

Nia Vardalos fans in United States are most concentrated in California (reach 52,963), Texas (reach 35,746), and Florida (reach 27,858). These three regions account for the largest share of the active audience.

What other brands do Nia Vardalos fans also like?

Beyond Nia Vardalos itself, the audience over-indexes on Natural rubber (1.51×), Mortgage insurance (2.22×), Panama (1.68×), and Fox & Friends (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nia Vardalos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.