Oak (wine) Audience in United States

Oak (wine) logo

Oak (wine) has an estimated audience of 1,412,768 people in United States. 51.1% are female, 48.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Nebraska, MeatEater, Sinaloa, MK.

The average Oak (wine) fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Nebraska, MeatEater, with strongest over-indexing on Alaska (1.77× the country average). Demographically, the Oak (wine) audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Oak (wine) fans

Demographic split for Oak (wine) audience in United States
MetricValue
Female51.1%
Male48.9%
Average age42.1
Estimated audience size1,412,768

Audience persona

The typical Oak (wine) fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Oak (wine) in United States
RegionReachAffinity
California204,1661.31×
Texas149,2471.23×
Florida126,9201.33×
Pennsylvania96,6222.03×
Washington75,3752.66×
New York69,6420.88×
Illinois52,2371.11×
Colorado50,0492.25×
Georgia42,4410.98×
North Carolina41,5080.98×
Ohio37,1650.85×
South Carolina36,8211.73×
Michigan35,3600.96×
New Jersey34,7330.97×
Tennessee34,1371.2×
Virginia30,2070.88×
Massachusetts28,2951.02×
Kentucky25,0711.42×
Indiana24,7170.96×
Missouri21,6270.95×
Arizona21,1700.73×
Wisconsin20,3980.96×
Alabama19,0610.97×
Oklahoma19,0471.21×
Oregon18,8401.16×
Maryland18,6890.77×
Minnesota17,5210.87×
Louisiana17,0080.93×
Utah16,2491.28×
Connecticut13,2820.94×
Kansas10,8670.98×
Arkansas9,8170.84×
Mississippi9,7030.83×
Iowa8,8340.76×
Nevada8,1790.6×
Nebraska5,5120.78×
New Hampshire5,1070.92×
Idaho4,9020.69×
West Virginia4,6280.7×
Montana4,3001.1×
Hawaii4,2610.7×
New Mexico4,0730.57×
Washington, District of Columbia3,8190.9×
Delaware3,6960.95×
Maine3,5620.7×
Rhode Island2,8650.64×
North Dakota2,7010.93×
South Dakota1,9910.61×
Alaska1,7270.57×
Vermont1,4980.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oak (wine) audience
BrandAffinityCategory
Alaska1.77×Travel & Leisure
Nebraska1.88×Travel & Leisure
MeatEater4.53×Movies & TV
Sinaloa1.88×Travel & Leisure
MK1.66×Music & Radio
Cacique4.45×Food & Beverages
Cacique4.38×Food & Beverages
Muk-bang6.04×Food & Beverages
Tech News3.25×Technology & Electronics
Voltron: Legendary Defender5.44×Movies & TV
Jack White1.54×Movies & TV
Northrop Grumman2.06×Business & Career
Jonathan Davis2.75×Music & Radio
English literature1.79×Literature
Enrique Hernández (baseball)3.54×Sports
South Asian cuisine2.08×Food & Beverages
All You Can Eat2.35×Food & Beverages
Boracay1.97×Travel & Leisure
New Era (Namibia)1.59×News
Eden Lake1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oak (wine) audience
TraitClusterScore
IndulgenceJOY1.61
DIY MentalityTHRILL1.39
Design AffinityPREMIUM1.35
IndividualismJOY1.31
Luxury OrientationPREMIUM1.26
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Oak (wine)
CountryShare
United States36.6%
Taiwan7.4%
Australia6.5%

See Oak (wine) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Oak (wine) have in United States?

Oak (wine) has an estimated audience of 1,412,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Oak (wine) fans?

51.1% of Oak (wine) fans are female, 48.9% are male, with an average age of 42.1 years.

Which brands do Oak (wine) fans like most?

Oak (wine) fans show strongest brand affinity for Alaska (1.77×), Nebraska (1.88×), and MeatEater (4.53×) over the country average.

Where do Oak (wine) fans live in United States?

Oak (wine) fans in United States are most concentrated in California (reach 204,166), Texas (reach 149,247), and Florida (reach 126,920). These three regions account for the largest share of the active audience.

What other brands do Oak (wine) fans also like?

Beyond Oak (wine) itself, the audience over-indexes on Nebraska (1.88×), MeatEater (4.53×), Sinaloa (1.88×), and MK (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oak (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.