Oakland Raiders Fans Audience in United States

Oakland Raiders Fans logo

Oakland Raiders Fans has an estimated audience of 375,151 people in United States. 23.1% are female, 76.9% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Pro-Ject, Minnesota, Product design, Hebe.

The average Oakland Raiders Fans fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Pro-Ject, Minnesota, with strongest over-indexing on Queens College, City University of New York (14.17× the country average). Demographically, the Oakland Raiders Fans audience skews more male with an average age of 26.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Oakland Raiders Fans fans

Demographic split for Oakland Raiders Fans audience in United States
MetricValue
Female23.1%
Male76.9%
Average age26.3
Estimated audience size375,151

Audience persona

The typical Oakland Raiders Fans fan in United States is more male, around 26.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Oakland Raiders Fans in United States
RegionReachAffinity
California105,6622.56×
Texas26,3300.82×
Florida14,9750.59×
New York14,1710.68×
Nevada13,4933.72×
Arizona12,1331.58×
Colorado10,9671.85×
Pennsylvania9,6510.76×
Illinois8,9880.72×
Ohio8,4590.73×
New Jersey7,2040.76×
North Carolina7,0660.63×
Washington6,7440.9×
Missouri6,3191.04×
Georgia6,3010.55×
Virginia6,2210.68×
Michigan5,9440.61×
Utah5,9361.77×
Tennessee5,4750.73×
Oregon4,9871.16×
Maryland4,9650.77×
Indiana4,6820.68×
Kansas4,1441.4×
Massachusetts4,1080.56×
Kentucky3,6140.77×
Oklahoma3,4100.82×
Minnesota3,3960.63×
Wisconsin3,2380.57×
Iowa3,0600.99×
Alabama2,9150.56×
South Carolina2,9150.52×
Louisiana2,7740.57×
New Mexico2,7341.45×
Idaho2,6851.43×
Connecticut2,4090.64×
Arkansas2,2350.72×
Nebraska1,8100.96×
Hawaii1,6121×
Mississippi1,4090.46×
Montana1,3731.32×
West Virginia1,3290.76×
Alaska1,1761.47×
South Dakota1,0701.23×
New Hampshire1,0270.69×
Maine9910.74×
Washington, District of Columbia9830.87×
North Dakota9721.26×
Rhode Island9250.77×
Wyoming8741.57×
Delaware8290.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakland Raiders Fans audience
BrandAffinityCategory
Queens College, City University of New York14.17×Business & Career
Pro-Ject7.06×Music & Radio
Minnesota2.99×Travel & Leisure
Product design3.26×Business & Career
Hebe9.47×Home & Garden
Alaska2.38×Travel & Leisure
Home construction1.72×Home & Garden
Emperor Entertainment Group12.42×Business & Career
Nebraska2.77×Travel & Leisure
Urban Outfitters1.7×Shopping
Vocal harmony4.14×Music & Radio
Grinch3.65×Movies & TV
Stop Bullying14.17×Politics & Society
Bully (2011 film)5.55×Movies & TV
Justice2.34×Politics & Society
Sinaloa2.93×Travel & Leisure
Enrique Hernández (baseball)11.5×Sports
UK garage4.31×Music & Radio
Stamp collecting3.69×Home & Garden
Progressive rock1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakland Raiders Fans audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Risk AppetiteTHRILL1.57
Early Adopter MentalityPOWER1.27
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.15
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Oakland Raiders Fans
CountryShare
United States98.2%
China0.3%
Mexico0.2%

See Oakland Raiders Fans audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Oakland Raiders Fans have in United States?

Oakland Raiders Fans has an estimated audience of 375,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Oakland Raiders Fans fans?

23.1% of Oakland Raiders Fans fans are female, 76.9% are male, with an average age of 26.3 years.

Which brands do Oakland Raiders Fans fans like most?

Oakland Raiders Fans fans show strongest brand affinity for Queens College, City University of New York (14.17×), Pro-Ject (7.06×), and Minnesota (2.99×) over the country average.

Where do Oakland Raiders Fans fans live in United States?

Oakland Raiders Fans fans in United States are most concentrated in California (reach 105,662), Texas (reach 26,330), and Florida (reach 14,975). These three regions account for the largest share of the active audience.

What other brands do Oakland Raiders Fans fans also like?

Beyond Oakland Raiders Fans itself, the audience over-indexes on Pro-Ject (7.06×), Minnesota (2.99×), Product design (3.26×), and Hebe (9.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland Raiders Fans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.