Obsidian Audience in United States

Obsidian logo

Obsidian has an estimated audience of 1,550,114 people in United States. 51.2% are female, 48.8% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Electrolyte.

The average Obsidian fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Obsidian audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Obsidian fans

Demographic split for Obsidian audience in United States
MetricValue
Female51.2%
Male48.8%
Average age36.9
Estimated audience size1,550,114

Audience persona

The typical Obsidian fan in United States is balanced, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Obsidian in United States
RegionReachAffinity
California226,3031.33×
Texas138,6531.04×
Florida93,0840.89×
New York89,9031.04×
Pennsylvania53,1851.02×
Illinois51,6661×
Washington49,5931.59×
Georgia47,9881×
North Carolina46,7061×
Virginia45,5991.21×
Ohio44,8490.94×
Michigan41,1621.02×
New Jersey37,4150.95×
Massachusetts36,2051.19×
Arizona34,4471.09×
Tennessee29,2810.94×
Colorado29,2751.2×
Maryland28,1291.06×
Indiana27,8450.98×
Oregon26,7791.51×
Missouri25,5731.02×
Minnesota21,6340.97×
Wisconsin20,3060.87×
Alabama18,7540.87×
South Carolina18,6630.8×
Utah18,5621.34×
Kentucky17,0200.88×
Oklahoma16,9530.98×
Louisiana16,0900.8×
Nevada14,7060.98×
Connecticut14,5470.94×
Kansas11,9990.98×
Arkansas11,9530.94×
Iowa11,1070.87×
Mississippi9,1580.72×
Idaho8,4571.09×
New Mexico7,9761.03×
Hawaii6,8411.03×
West Virginia6,4430.89×
Nebraska6,3830.82×
New Hampshire6,0370.99×
Maine5,4750.99×
Washington, District of Columbia4,9121.05×
Rhode Island4,5480.92×
Montana4,3681.02×
Delaware3,2440.76×
Alaska3,1630.95×
South Dakota3,0230.84×
Vermont2,5620.94×
North Dakota2,5140.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Obsidian audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Historic site7.42×Arts & Culture
Electrolyte7.67×Health
3D printing3.31×Technology & Electronics
Throne of Glass8.63×Literature
The Historian16.48×Literature
Combat sport1.66×Sports
Lulu 黃路梓茵2.48×Movies & TV
Urban Outfitters1.68×Shopping
Eurail16.57×Cars & Mobility
Vocal harmony3.41×Music & Radio
JDSU2×Business & Career
Staycation2.02×Home & Garden
Hipster5.86×Politics & Society
Parral, Chihuahua8.99×Travel & Leisure
Home staging2.97×Home & Garden
Winemaking2.5×Food & Beverages
Pro-Ject2.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Obsidian audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
IndividualismJOY1.48
MindfulnessBALANCE1.44
Early Adopter MentalityPOWER1.29
PatriotismCONSERVATISM1.26
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Obsidian
CountryShare
United States29.1%
Taiwan9.4%
United Kingdom5.8%

See Obsidian audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Obsidian have in United States?

Obsidian has an estimated audience of 1,550,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Obsidian fans?

51.2% of Obsidian fans are female, 48.8% are male, with an average age of 36.9 years.

Which brands do Obsidian fans like most?

Obsidian fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Obsidian fans live in United States?

Obsidian fans in United States are most concentrated in California (reach 226,303), Texas (reach 138,653), and Florida (reach 93,084). These three regions account for the largest share of the active audience.

What other brands do Obsidian fans also like?

Beyond Obsidian itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Historic site (7.42×), and Electrolyte (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Obsidian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.