Odyssey Audience in United States

Odyssey logo

Odyssey has an estimated audience of 2,502,855 people in United States. 61.2% are female, 38.8% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Vocal harmony, Governor of Michigan, Hibachi.

The average Odyssey fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Odyssey audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Odyssey fans

Demographic split for Odyssey audience in United States
MetricValue
Female61.2%
Male38.8%
Average age35.5
Estimated audience size2,502,855

Audience persona

The typical Odyssey fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Odyssey in United States
RegionReachAffinity
California327,8111.19×
Texas223,4271.04×
Florida182,6521.08×
New York135,6720.97×
Georgia92,0701.19×
Illinois91,7101.1×
Arizona74,8511.46×
Pennsylvania74,4650.88×
North Carolina71,6370.95×
Michigan67,7021.03×
Ohio64,7670.84×
Virginia61,9511.02×
Washington59,3961.18×
New Jersey56,3650.89×
Massachusetts51,2181.04×
Colorado49,1261.25×
Tennessee44,4680.89×
Indiana43,8040.96×
Maryland40,9970.95×
Missouri40,7781.01×
Wisconsin37,3650.99×
Minnesota33,9440.95×
Alabama32,1360.92×
South Carolina31,1390.83×
Oregon29,1011.01×
Nevada27,0951.12×
Louisiana25,8960.8×
Kentucky25,8420.82×
Utah24,4361.09×
Connecticut24,2420.97×
Oklahoma24,2310.87×
Iowa23,1601.12×
Idaho20,6781.65×
Nebraska19,0861.52×
Kansas18,0310.91×
Arkansas16,7070.81×
Mississippi14,3550.7×
New Mexico11,5540.92×
Hawaii11,1271.03×
West Virginia10,4660.9×
New Hampshire9,1370.93×
South Dakota7,5581.31×
Maine7,4740.83×
Washington, District of Columbia7,1020.94×
Delaware6,5620.95×
Rhode Island6,1290.77×
Alaska6,0891.14×
Montana5,9020.85×
North Dakota5,0240.98×
Vermont3,5630.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odyssey audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop14.09×Internet & Social Media
Vocal harmony10.07×Music & Radio
Governor of Michigan14.55×Politics & Society
Hibachi15.13×Food & Beverages
Grace Slick16.84×Music & Radio
Grinch7.68×Movies & TV
Wok12.17×Food & Beverages
Google Home11.51×Technology & Electronics
Cherish (group)16×Music & Radio
headspace13.2×Health
Lulu 黃路梓茵3.36×Movies & TV
Guitarist (magazine)13.82×Music & Radio
Ira Glass19.58×Music & Radio
Gift registry14.7×Kids & Family
La Jolla10.33×Travel & Leisure
Urban Outfitters1.98×Shopping
No Escape (1994 film)11.84×Movies & TV
Hardik Pandya15.74×Sports
Hipster9.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odyssey audience
TraitClusterScore
Quality AwarenessPREMIUM2.34
PatriotismCONSERVATISM1.71
Risk AppetiteTHRILL1.36
IndividualismJOY1.31
TravellingTHRILL1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Odyssey
CountryShare
United States35.1%
United Kingdom7.0%
Italy5.9%

See Odyssey audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Odyssey have in United States?

Odyssey has an estimated audience of 2,502,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Odyssey fans?

61.2% of Odyssey fans are female, 38.8% are male, with an average age of 35.5 years.

Which brands do Odyssey fans like most?

Odyssey fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (14.09×), and Vocal harmony (10.07×) over the country average.

Where do Odyssey fans live in United States?

Odyssey fans in United States are most concentrated in California (reach 327,811), Texas (reach 223,427), and Florida (reach 182,652). These three regions account for the largest share of the active audience.

What other brands do Odyssey fans also like?

Beyond Odyssey itself, the audience over-indexes on Goop (14.09×), Vocal harmony (10.07×), Governor of Michigan (14.55×), and Hibachi (15.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odyssey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.