Oklahoma Sooners baseball Audience in United States

Oklahoma Sooners baseball logo

Oklahoma Sooners baseball has an estimated audience of 402,937 people in United States. 47.6% are female, 52.4% are male, average age 39.0. Top regions: Oklahoma, Texas, Arkansas. Top brand affinities: Nebraska, Keegan Bradley, Hebe, Pro-Ject, Elsword.

The average Oklahoma Sooners baseball fan in United States is 39.0 years old, balanced, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Arkansas. Top brand affinities include Nebraska, Keegan Bradley, Hebe, with strongest over-indexing on Nebraska (5.09× the country average). Demographically, the Oklahoma Sooners baseball audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Oklahoma Sooners baseball fans

Demographic split for Oklahoma Sooners baseball audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.0
Estimated audience size402,937

Audience persona

The typical Oklahoma Sooners baseball fan in United States is balanced, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Oklahoma Sooners baseball in United States
RegionReachAffinity
Oklahoma97,09921.7×
Texas35,7771.03×
Arkansas9,2172.78×
Kansas6,8822.17×
California6,8780.16×
Florida5,7500.21×
Louisiana5,4001.04×
Missouri4,2990.66×
New York4,1340.18×
Tennessee4,1230.51×
Arizona3,7500.46×
Nebraska3,4271.7×
Illinois3,3420.25×
Ohio3,3360.27×
North Carolina3,2900.27×
Georgia3,0860.25×
Kentucky3,0290.6×
Colorado2,4380.38×
Alabama2,3740.42×
Virginia2,3360.24×
Mississippi2,2770.69×
Pennsylvania2,2630.17×
Iowa2,1980.66×
South Carolina1,9150.32×
Indiana1,8010.24×
South Dakota1,7341.86×
Nevada1,7270.44×
Maryland1,6750.24×
Michigan1,6610.16×
Massachusetts1,6170.2×
Utah1,5310.42×
Oregon1,3200.29×
New Jersey1,2940.13×
New Mexico1,1740.58×
Minnesota1,1600.2×
West Virginia1,1390.61×
Connecticut1,1220.28×
Wisconsin1,0620.18×
Washington1,0190.13×
Idaho8570.42×
Alaska8340.97×
North Dakota7680.93×
Wyoming7371.23×
Hawaii7370.43×
Rhode Island7310.57×
Montana7270.65×
New Hampshire6890.43×
Maine6640.46×
Vermont6540.92×
Delaware5950.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Sooners baseball audience
BrandAffinityCategory
Nebraska5.09×Travel & Leisure
Keegan Bradley7.35×Sports
Hebe6.32×Home & Garden
Pro-Ject3.62×Music & Radio
Elsword13.09×Games
Jesse Plemons2.55×Movies & TV
Google Photos1.74×Technology & Electronics
JDSU2.1×Business & Career
Nebraska Cornhuskers football2.38×Sports
UK garage3.23×Music & Radio
Chandrakasem Rajabhat University14.14×Business & Career
Sinaloa2.14×Travel & Leisure
Justice1.65×Politics & Society
South Asian cuisine5.02×Food & Beverages
Charlamagne Tha God4.97×Movies & TV
Quiche6.42×Food & Beverages
Urban horticulture1.8×Home & Garden
Trane4.5×Home & Garden
Monogram1.86×Home & Garden
Captain America (1990 film)2.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Sooners baseball audience
TraitClusterScore
TraditionCONSERVATISM1.48
Sports ActivityPOWER1.25
PatriotismCONSERVATISM1.19
Community OrientationOPEN1.06
Early Adopter MentalityPOWER1.03
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Sooners baseball
CountryShare
United States96.0%
Japan2.6%
China0.2%

See Oklahoma Sooners baseball audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Oklahoma Sooners baseball have in United States?

Oklahoma Sooners baseball has an estimated audience of 402,937 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma Sooners baseball fans?

47.6% of Oklahoma Sooners baseball fans are female, 52.4% are male, with an average age of 39.0 years.

Which brands do Oklahoma Sooners baseball fans like most?

Oklahoma Sooners baseball fans show strongest brand affinity for Nebraska (5.09×), Keegan Bradley (7.35×), and Hebe (6.32×) over the country average.

Where do Oklahoma Sooners baseball fans live in United States?

Oklahoma Sooners baseball fans in United States are most concentrated in Oklahoma (reach 97,099), Texas (reach 35,777), and Arkansas (reach 9,217). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Sooners baseball fans also like?

Beyond Oklahoma Sooners baseball itself, the audience over-indexes on Keegan Bradley (7.35×), Hebe (6.32×), Pro-Ject (3.62×), and Elsword (13.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.