Trane Audience in United States

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Trane has an estimated audience of 922,454 people in United States. 40.7% are female, 59.3% are male, average age 49.4. Top regions: Texas, Florida, California. Top brand affinities: Governor of Michigan, Israel, El Paso County, Colorado, Young Guns (band), Grinch.

The average Trane fan in United States is 49.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Governor of Michigan, Israel, El Paso County, Colorado, with strongest over-indexing on Governor of Michigan (17.2× the country average). Demographically, the Trane audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Trane fans

Demographic split for Trane audience in United States
MetricValue
Female40.7%
Male59.3%
Average age49.4
Estimated audience size922,454

Audience persona

The typical Trane fan in United States is more male, around 49.4 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Trane in United States
RegionReachAffinity
Texas122,2321.54×
Florida94,5671.51×
California55,8920.55×
Tennessee45,2102.44×
North Carolina43,2801.56×
Georgia40,0481.41×
South Carolina39,1152.82×
New York34,0440.66×
Virginia33,8901.51×
Ohio30,2311.06×
Arizona29,1041.55×
Illinois28,4660.93×
Pennsylvania27,1910.88×
Michigan24,6231.02×
New Jersey21,9890.94×
Wisconsin20,6251.49×
Indiana19,4931.16×
Missouri17,4261.17×
Colorado17,3841.2×
Kentucky16,7921.45×
Washington14,9850.81×
Maryland13,8550.87×
Minnesota13,6161.03×
Alabama12,9151×
Louisiana12,6911.07×
Massachusetts12,3620.68×
Arkansas11,3521.49×
Oklahoma9,5540.93×
Kansas7,3701.01×
Iowa7,2340.95×
Mississippi6,9220.91×
Connecticut6,8230.74×
Oregon6,7300.64×
Nevada5,3420.6×
Utah5,3360.65×
Nebraska3,9970.86×
New Mexico3,2970.71×
West Virginia3,2120.75×
New Hampshire2,7440.75×
Hawaii2,5050.63×
Maine2,4730.75×
Idaho2,2950.5×
Delaware1,9510.77×
Washington, District of Columbia1,9390.7×
Rhode Island1,8830.64×
Montana1,7500.68×
South Dakota1,4520.68×
Alaska1,2990.66×
North Dakota1,2720.67×
Vermont8600.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trane audience
BrandAffinityCategory
Governor of Michigan17.2×Politics & Society
Israel4.7×Travel & Leisure
El Paso County, Colorado21.68×Travel & Leisure
Young Guns (band)13.39×Music & Radio
Grinch5.34×Movies & TV
Vocal harmony5×Music & Radio
Goop5.89×Internet & Social Media
Jeep Wagoneer6.24×Cars & Mobility
Jesse Plemons3.7×Movies & TV
Wok6.73×Food & Beverages
Cherish (group)9.99×Music & Radio
Hipster8.61×Politics & Society
TV Fanatic8.59×Movies & TV
Fairy godmother5.91×Literature
Wikia2.54×Internet & Social Media
Grace Slick5.96×Music & Radio
Google Home4.37×Technology & Electronics
Historic site2.81×Arts & Culture
headspace5.89×Health
Hibachi4.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trane audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Price SensitivityPREMIUM1.52
Family OrientationCONSERVATISM1.37
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.24
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Trane
CountryShare
United States59.8%
Norway8.6%
Denmark6.7%

See Trane audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Trane have in United States?

Trane has an estimated audience of 922,454 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Trane fans?

40.7% of Trane fans are female, 59.3% are male, with an average age of 49.4 years.

Which brands do Trane fans like most?

Trane fans show strongest brand affinity for Governor of Michigan (17.2×), Israel (4.7×), and El Paso County, Colorado (21.68×) over the country average.

Where do Trane fans live in United States?

Trane fans in United States are most concentrated in Texas (reach 122,232), Florida (reach 94,567), and California (reach 55,892). These three regions account for the largest share of the active audience.

What other brands do Trane fans also like?

Beyond Trane itself, the audience over-indexes on Israel (4.7×), El Paso County, Colorado (21.68×), Young Guns (band) (13.39×), and Grinch (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.