Old English Audience in United States

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Old English has an estimated audience of 5,902,144 people in United States. 62.7% are female, 37.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Sinaloa, Bully (2011 film), JTV (Indonesia), Erie County, New York.

The average Old English fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Sinaloa, Bully (2011 film), with strongest over-indexing on Urban Outfitters (1.98× the country average). Demographically, the Old English audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Old English fans

Demographic split for Old English audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.9
Estimated audience size5,902,144

Audience persona

The typical Old English fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Old English in United States
RegionReachAffinity
California1,087,8121.68×
Texas621,4001.22×
Florida308,7840.77×
New York245,6210.74×
Pennsylvania223,1121.12×
Illinois189,3730.96×
Arizona184,0481.53×
Ohio179,6040.99×
Washington167,2651.41×
Georgia165,5240.91×
North Carolina158,8030.89×
Michigan125,4230.81×
Colorado121,1001.3×
Virginia110,4620.77×
Tennessee107,7240.91×
Indiana100,3480.93×
New Jersey92,1760.61×
Oregon91,0621.35×
Nevada90,2351.58×
Missouri89,7080.94×
Oklahoma82,3201.26×
Massachusetts80,7450.69×
Kentucky73,0110.99×
Alabama70,6720.86×
South Carolina70,5100.79×
Maryland69,4620.68×
Minnesota68,5380.81×
Utah67,6431.28×
Louisiana67,2610.88×
Wisconsin67,2440.76×
Hawaii55,4602.19×
New Mexico54,7361.85×
Kansas52,0901.12×
Arkansas48,1000.99×
Iowa43,2240.89×
Connecticut41,0570.69×
Mississippi40,3550.83×
Idaho36,5511.23×
Nebraska30,9241.04×
West Virginia23,1840.84×
South Dakota16,5891.22×
Montana16,0810.98×
New Hampshire15,8330.68×
Rhode Island13,5440.72×
Maine13,5360.64×
Washington, District of Columbia12,3040.69×
Alaska11,6720.92×
North Dakota10,3900.86×
Delaware9,5250.58×
Wyoming8,4480.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old English audience
BrandAffinityCategory
Urban Outfitters1.98×Shopping
Sinaloa1.53×Travel & Leisure
Bully (2011 film)2.25×Movies & TV
JTV (Indonesia)1.58×
Erie County, New York2.67×Travel & Leisure
19 Kids and Counting1.51×Movies & TV
Hebe1.75×Home & Garden
Buying a House1.83×Home & Garden
Layne Staley1.63×Music & Radio
Geothermal heating2.56×Home & Garden
Solo climbing1.61×Sports
Brunello Cucinelli1.66×Fashion & Accessoires
Mackenzie Foy1.66×Fashion & Accessoires
New Era (Namibia)1.68×News
Hattiesburg, Mississippi2.1×Travel & Leisure
Tech News1.92×Technology & Electronics
Like Dandelion Dust2.96×Movies & TV
Enrique Hernández (baseball)2.78×Sports
JFK (film)1.73×Movies & TV
ABC TV1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old English audience
TraitClusterScore
PatriotismCONSERVATISM2.36
SpiritualityBALANCE1.88
Community OrientationOPEN1.59
IndividualismJOY1.53
Family OrientationCONSERVATISM1.5
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Old English
CountryShare
United States64.0%
United Kingdom7.7%
Brazil5.1%

See Old English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Old English have in United States?

Old English has an estimated audience of 5,902,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Old English fans?

62.7% of Old English fans are female, 37.3% are male, with an average age of 41.9 years.

Which brands do Old English fans like most?

Old English fans show strongest brand affinity for Urban Outfitters (1.98×), Sinaloa (1.53×), and Bully (2011 film) (2.25×) over the country average.

Where do Old English fans live in United States?

Old English fans in United States are most concentrated in California (reach 1,087,812), Texas (reach 621,400), and Florida (reach 308,784). These three regions account for the largest share of the active audience.

What other brands do Old English fans also like?

Beyond Old English itself, the audience over-indexes on Sinaloa (1.53×), Bully (2011 film) (2.25×), JTV (Indonesia) (1.58×), and Erie County, New York (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.