On the Run (convenience store) Audience in United States

On the Run (convenience store) logo

On the Run (convenience store) has an estimated audience of 370,908 people in United States. 52.1% are female, 47.9% are male, average age 37.9. Top regions: Missouri, Texas, Louisiana. Top brand affinities: Notre Dame Fighting Irish women's basketball, Gujarat University, Regional styles of Mexican music, Mathcore, Unique Gifts.

The average On the Run (convenience store) fan in United States is 37.9 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Louisiana. Top brand affinities include Notre Dame Fighting Irish women's basketball, Gujarat University, Regional styles of Mexican music, with strongest over-indexing on Notre Dame Fighting Irish women's basketball (19.17× the country average). Demographically, the On the Run (convenience store) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of On the Run (convenience store) fans

Demographic split for On the Run (convenience store) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age37.9
Estimated audience size370,908

Audience persona

The typical On the Run (convenience store) fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Notre Dame Fighting Irish women's basketball.

Top regions in United States

Top regions ranked by reach for On the Run (convenience store) in United States
RegionReachAffinity
Missouri69,49211.62×
Texas19,1220.6×
Louisiana18,2483.82×
California17,4590.43×
Florida15,8120.63×
New York10,2240.49×
North Dakota7,3179.6×
New Jersey6,9640.74×
Illinois6,4030.52×
Georgia5,0800.44×
Massachusetts4,4210.6×
Idaho4,3982.36×
Virginia4,3420.48×
North Carolina4,1180.37×
Maryland4,0730.64×
Pennsylvania3,7950.3×
South Carolina3,6250.65×
Maine3,5822.7×
Ohio3,2840.29×
Connecticut3,1650.85×
Michigan2,9970.31×
Tennessee2,9700.4×
Utah2,8100.85×
Arkansas2,6930.88×
Mississippi2,5540.84×
Minnesota2,5260.48×
Washington2,1520.29×
Arizona1,7820.24×
Indiana1,6260.24×
Oklahoma1,6120.39×
Colorado1,5930.27×
Alabama1,4600.28×
New Hampshire1,4120.97×
Wisconsin1,4010.25×
Nevada1,2140.34×
Oregon1,1380.27×
Montana1,1221.09×
Kentucky9900.21×
Washington, District of Columbia7410.66×
West Virginia7280.42×
Kansas7010.24×
Iowa6380.21×
Rhode Island5310.45×
New Mexico5240.28×
Nebraska3670.2×
Hawaii2940.18×
Wyoming2820.51×
Vermont2610.4×
South Dakota2210.26×
Alaska2120.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for On the Run (convenience store) audience
BrandAffinityCategory
Notre Dame Fighting Irish women's basketball19.17×Sports
Gujarat University37.99×Business & Career
Regional styles of Mexican music2.52×Music & Radio
Mathcore6.26×Music & Radio
Unique Gifts1.83×Shopping
Birthday Gifts2.17×Kids & Family
Jesse Plemons2.18×Movies & TV
Home staging3.26×Home & Garden
Sinaloa2.28×Travel & Leisure
Ichiro Suzuki6.23×Sports
Manual labour3.48×Business & Career
Nebraska Cornhuskers football1.95×Sports
JDSU1.62×Business & Career
Grammarly2.23×Business & Career
Charlamagne Tha God4×Movies & TV
Keeper (password manager)2.56×Technology & Electronics
Jordan Fisher3.21×Movies & TV
Molly Hatchet4.69×Music & Radio
Nipsey Hussle1.88×Music & Radio
Graham Greene1.96×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by On the Run (convenience store) audience
TraitClusterScore
PatriotismCONSERVATISM1.54
Convenience OrientationPREMIUM1.5
Healthy LifestyleBALANCE1.43
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.37
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for On the Run (convenience store)
CountryShare
United States52.5%
Canada12.4%
Australia8.0%

See On the Run (convenience store) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does On the Run (convenience store) have in United States?

On the Run (convenience store) has an estimated audience of 370,908 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of On the Run (convenience store) fans?

52.1% of On the Run (convenience store) fans are female, 47.9% are male, with an average age of 37.9 years.

Which brands do On the Run (convenience store) fans like most?

On the Run (convenience store) fans show strongest brand affinity for Notre Dame Fighting Irish women's basketball (19.17×), Gujarat University (37.99×), and Regional styles of Mexican music (2.52×) over the country average.

Where do On the Run (convenience store) fans live in United States?

On the Run (convenience store) fans in United States are most concentrated in Missouri (reach 69,492), Texas (reach 19,122), and Louisiana (reach 18,248). These three regions account for the largest share of the active audience.

What other brands do On the Run (convenience store) fans also like?

Beyond On the Run (convenience store) itself, the audience over-indexes on Gujarat University (37.99×), Regional styles of Mexican music (2.52×), Mathcore (6.26×), and Unique Gifts (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Run (convenience store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.