Otter Audience in United States
Otter has an estimated audience of 1,355,644 people in United States. 60.1% are female, 39.9% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Collectable, Kielbasa, Israel, Urban Outfitters.
The average Otter fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Collectable, Kielbasa, with strongest over-indexing on Elsword (23.57× the country average). Demographically, the Otter audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Otter fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.1 |
| Estimated audience size | 1,355,644 |
Audience persona
The typical Otter fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 165,244 | 1.11× |
| Texas | 134,645 | 1.16× |
| Florida | 116,448 | 1.27× |
| New York | 82,184 | 1.08× |
| Illinois | 47,780 | 1.06× |
| Georgia | 47,330 | 1.13× |
| North Carolina | 45,626 | 1.12× |
| Pennsylvania | 42,994 | 0.94× |
| Ohio | 37,726 | 0.9× |
| Michigan | 36,979 | 1.04× |
| Virginia | 35,800 | 1.08× |
| New Jersey | 33,614 | 0.97× |
| Washington | 33,334 | 1.23× |
| Massachusetts | 30,905 | 1.16× |
| Tennessee | 28,075 | 1.03× |
| Indiana | 25,825 | 1.04× |
| Arizona | 24,719 | 0.89× |
| Maryland | 23,233 | 1× |
| Minnesota | 23,138 | 1.19× |
| Missouri | 21,784 | 1× |
| Wisconsin | 20,015 | 0.98× |
| Colorado | 19,662 | 0.92× |
| South Carolina | 19,024 | 0.93× |
| Alabama | 17,944 | 0.95× |
| Louisiana | 16,849 | 0.96× |
| Kentucky | 16,810 | 0.99× |
| Oregon | 15,703 | 1.01× |
| Oklahoma | 14,946 | 0.99× |
| Utah | 13,592 | 1.12× |
| Connecticut | 12,603 | 0.93× |
| Nevada | 11,470 | 0.87× |
| Arkansas | 11,353 | 1.02× |
| Kansas | 10,744 | 1.01× |
| Mississippi | 10,485 | 0.94× |
| Iowa | 10,397 | 0.93× |
| Idaho | 6,245 | 0.92× |
| West Virginia | 5,816 | 0.92× |
| Nebraska | 5,784 | 0.85× |
| Washington, District of Columbia | 5,659 | 1.39× |
| New Mexico | 5,645 | 0.83× |
| Hawaii | 5,130 | 0.88× |
| Maine | 4,969 | 1.02× |
| New Hampshire | 4,859 | 0.91× |
| Rhode Island | 3,788 | 0.88× |
| Alaska | 3,487 | 1.2× |
| Montana | 3,102 | 0.82× |
| Delaware | 2,975 | 0.8× |
| South Dakota | 2,628 | 0.84× |
| North Dakota | 2,559 | 0.92× |
| Vermont | 2,286 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.57× | Games |
| Collectable | 1.73× | Kids & Family |
| Kielbasa | 16.63× | Food & Beverages |
| Israel | 2.04× | Travel & Leisure |
| Urban Outfitters | 1.7× | Shopping |
| Home staging | 4.38× | Home & Garden |
| Kay Arthur | 16.63× | Literature |
| Bank account | 1.74× | Business & Career |
| Nebraska Cornhuskers football | 2.31× | Sports |
| JDSU | 1.77× | Business & Career |
| Jeep Wagoneer | 2.84× | Cars & Mobility |
| Corona (band) | 2.72× | Music & Radio |
| Noodle (Gorillaz) | 1.69× | Music & Radio |
| Winemaking | 1.95× | Food & Beverages |
| Hocus Pocus | 2.01× | Movies & TV |
| Kamen Rider Kuuga | 12.1× | Movies & TV |
| JamBase | 4.37× | Music & Radio |
| Cleveland Clinic | 2.16× | Health |
| HomeSense | 1.99× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Extroversion | THRILL | 1.47 |
| Sustainability | BALANCE | 1.38 |
| Individualism | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 9.2% |
| Mexico | 8.8% |
See Otter audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Otter have in United States?
Otter has an estimated audience of 1,355,644 people in United States, concentrated in California and Texas.
What is the gender split and age of Otter fans?
60.1% of Otter fans are female, 39.9% are male, with an average age of 39.1 years.
Which brands do Otter fans like most?
Otter fans show strongest brand affinity for Elsword (23.57×), Collectable (1.73×), and Kielbasa (16.63×) over the country average.
Where do Otter fans live in United States?
Otter fans in United States are most concentrated in California (reach 165,244), Texas (reach 134,645), and Florida (reach 116,448). These three regions account for the largest share of the active audience.
What other brands do Otter fans also like?
Beyond Otter itself, the audience over-indexes on Collectable (1.73×), Kielbasa (16.63×), Israel (2.04×), and Urban Outfitters (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Otter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.