Outlaw country Audience in United States
Outlaw country has an estimated audience of 528,116 people in United States. 45.3% are female, 54.7% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Tech News, Israel, Elsword, Goop, Urban Outfitters.
The average Outlaw country fan in United States is 43.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, Israel, Elsword, with strongest over-indexing on Tech News (17.89× the country average). Demographically, the Outlaw country audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Outlaw country fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.1 |
| Estimated audience size | 528,116 |
Audience persona
The typical Outlaw country fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 44,547 | 0.98× |
| California | 39,316 | 0.68× |
| Florida | 23,006 | 0.64× |
| Ohio | 18,155 | 1.12× |
| New York | 17,334 | 0.59× |
| Tennessee | 16,835 | 1.59× |
| North Carolina | 16,573 | 1.04× |
| Illinois | 15,871 | 0.9× |
| Pennsylvania | 14,614 | 0.82× |
| Georgia | 13,864 | 0.85× |
| Michigan | 13,044 | 0.94× |
| Virginia | 12,412 | 0.96× |
| Missouri | 11,554 | 1.36× |
| Washington | 10,980 | 1.04× |
| Oklahoma | 10,182 | 1.74× |
| Kentucky | 10,177 | 1.54× |
| Indiana | 10,159 | 1.05× |
| Arizona | 9,088 | 0.84× |
| Colorado | 9,018 | 1.08× |
| Alabama | 8,578 | 1.16× |
| Wisconsin | 8,541 | 1.07× |
| Minnesota | 7,553 | 1× |
| Oregon | 7,498 | 1.24× |
| South Carolina | 7,484 | 0.94× |
| Massachusetts | 6,949 | 0.67× |
| Louisiana | 6,275 | 0.92× |
| New Jersey | 5,580 | 0.42× |
| Maryland | 5,446 | 0.6× |
| Arkansas | 5,312 | 1.22× |
| Mississippi | 4,800 | 1.1× |
| Iowa | 4,782 | 1.1× |
| Kansas | 4,565 | 1.1× |
| Utah | 3,980 | 0.84× |
| West Virginia | 3,725 | 1.51× |
| Nevada | 3,094 | 0.61× |
| New Mexico | 2,902 | 1.1× |
| Connecticut | 2,777 | 0.52× |
| Idaho | 2,737 | 1.03× |
| Maine | 2,504 | 1.32× |
| Nebraska | 2,391 | 0.9× |
| Montana | 2,341 | 1.6× |
| North Dakota | 2,201 | 2.03× |
| New Hampshire | 1,819 | 0.87× |
| Washington, District of Columbia | 1,199 | 0.76× |
| South Dakota | 1,144 | 0.94× |
| Wyoming | 1,027 | 1.31× |
| Rhode Island | 1,019 | 0.61× |
| Alaska | 996 | 0.88× |
| Vermont | 938 | 1.01× |
| Hawaii | 936 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 17.89× | Technology & Electronics |
| Israel | 3× | Travel & Leisure |
| Elsword | 22.11× | Games |
| Goop | 6.97× | Internet & Social Media |
| Urban Outfitters | 2.4× | Shopping |
| Hibachi | 10.01× | Food & Beverages |
| Wok | 8.24× | Food & Beverages |
| Governor of Michigan | 9.26× | Politics & Society |
| Google Home | 7.47× | Technology & Electronics |
| Pillow | 2.29× | Home & Garden |
| headspace | 9.19× | Health |
| Nebraska | 2.65× | Travel & Leisure |
| Grace Slick | 7.97× | Music & Radio |
| 3D printing | 2.31× | Technology & Electronics |
| Cherish (group) | 9.7× | Music & Radio |
| Grinch | 3.38× | Movies & TV |
| TV Fanatic | 8.6× | Movies & TV |
| Gift registry | 10.48× | Kids & Family |
| Vocal harmony | 3.43× | Music & Radio |
| Kikar HaShabbat | 11.75× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.38 |
| Patriotism | CONSERVATISM | 2.19 |
| Tradition | CONSERVATISM | 1.57 |
| Extroversion | THRILL | 1.49 |
| Community Orientation | OPEN | 1.29 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.0% |
| Canada | 3.7% |
| United Kingdom | 2.5% |
See Outlaw country audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
Frequently asked questions
How many fans does Outlaw country have in United States?
Outlaw country has an estimated audience of 528,116 people in United States, concentrated in Texas and California.
What is the gender split and age of Outlaw country fans?
45.3% of Outlaw country fans are female, 54.7% are male, with an average age of 43.1 years.
Which brands do Outlaw country fans like most?
Outlaw country fans show strongest brand affinity for Tech News (17.89×), Israel (3×), and Elsword (22.11×) over the country average.
Where do Outlaw country fans live in United States?
Outlaw country fans in United States are most concentrated in Texas (reach 44,547), California (reach 39,316), and Florida (reach 23,006). These three regions account for the largest share of the active audience.
What other brands do Outlaw country fans also like?
Beyond Outlaw country itself, the audience over-indexes on Israel (3×), Elsword (22.11×), Goop (6.97×), and Urban Outfitters (2.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Outlaw country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.