Overtime (sports) Audience in United States

Overtime (sports) logo

Overtime (sports) has an estimated audience of 5,149,703 people in United States. 38.7% are female, 61.3% are male, average age 36.6. Top regions: New York, California, Texas. Top brand affinities: Product design, Israel, Kendra Scott, Chili con carne, Graham Greene.

The average Overtime (sports) fan in United States is 36.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Product design, Israel, Kendra Scott, with strongest over-indexing on Product design (1.51× the country average). Demographically, the Overtime (sports) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Overtime (sports) fans

Demographic split for Overtime (sports) audience in United States
MetricValue
Female38.7%
Male61.3%
Average age36.6
Estimated audience size5,149,703

Audience persona

The typical Overtime (sports) fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Overtime (sports) in United States
RegionReachAffinity
New York471,5341.64×
California426,4900.75×
Texas409,8210.93×
Florida367,4911.05×
Pennsylvania237,3481.37×
New Jersey203,9001.56×
Illinois187,5641.09×
Georgia167,0381.05×
Ohio159,5491.01×
North Carolina150,1050.97×
Michigan133,1890.99×
Virginia124,8381×
Tennessee122,5651.19×
Kentucky105,6941.64×
Massachusetts105,6001.04×
Indiana103,9671.11×
Arizona81,0030.77×
Wisconsin80,2141.04×
Arkansas76,6511.81×
Alabama76,1311.06×
Missouri76,0380.92×
Maryland74,4490.84×
Connecticut71,0691.38×
Washington70,7630.69×
South Carolina69,8580.9×
Colorado68,9960.85×
Minnesota65,8880.89×
Louisiana56,9340.86×
Oklahoma56,4250.99×
Oregon48,6540.82×
Iowa42,7011.01×
Kansas37,9290.93×
Nevada35,9410.72×
Utah32,7010.71×
West Virginia28,8381.2×
Mississippi28,4620.67×
Nebraska23,6990.92×
South Dakota23,2351.95×
Idaho20,6090.8×
New Mexico19,2490.75×
New Hampshire18,0060.89×
Maine16,2930.88×
Montana14,1170.99×
Rhode Island12,8530.78×
Hawaii12,6280.57×
Washington, District of Columbia11,8350.76×
North Dakota11,7031.11×
Delaware11,2980.8×
Vermont9,4081.04×
Alaska6,6430.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overtime (sports) audience
BrandAffinityCategory
Product design1.51×Business & Career
Israel1.52×Travel & Leisure
Kendra Scott1.81×Fashion & Accessoires
Chili con carne4.92×Food & Beverages
Graham Greene2.99×Literature
Staycation1.61×Home & Garden
Grinch1.87×Movies & TV
Hog Hunting1.56×Sports
Vocal harmony2.07×Music & Radio
Jesse Plemons1.55×Movies & TV
Surf kayaking6.58×Sports
Queens College, City University of New York3.2×Business & Career
Noodle (Gorillaz)1.53×Music & Radio
Personalised Gifts1.86×Home & Garden
IS (Infinite Stratos)1.56×Literature
Home staging2.11×Home & Garden
Historic site1.66×Arts & Culture
Governor of Michigan2.72×Politics & Society
La Jolla3.28×Travel & Leisure
Goop1.84×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overtime (sports) audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
Risk AppetiteTHRILL1.1
Career OrientationPOWER1.08
Social Media UsageJOY1.07
Quality AwarenessPREMIUM1.04
Convenience OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Overtime (sports)
CountryShare
United States22.5%
Brazil7.9%
Italy5.2%

See Overtime (sports) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Overtime (sports) have in United States?

Overtime (sports) has an estimated audience of 5,149,703 people in United States, concentrated in New York and California.

What is the gender split and age of Overtime (sports) fans?

38.7% of Overtime (sports) fans are female, 61.3% are male, with an average age of 36.6 years.

Which brands do Overtime (sports) fans like most?

Overtime (sports) fans show strongest brand affinity for Product design (1.51×), Israel (1.52×), and Kendra Scott (1.81×) over the country average.

Where do Overtime (sports) fans live in United States?

Overtime (sports) fans in United States are most concentrated in New York (reach 471,534), California (reach 426,490), and Texas (reach 409,821). These three regions account for the largest share of the active audience.

What other brands do Overtime (sports) fans also like?

Beyond Overtime (sports) itself, the audience over-indexes on Israel (1.52×), Kendra Scott (1.81×), Chili con carne (4.92×), and Graham Greene (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overtime (sports). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.