Rascasse Audience Intelligence

Paul Young Audience in United States

A data profile of the people who buy, follow and care about Paul Young in United States — modelled from more than twelve digital signal sources. Paul Young has an estimated audience of 434,151 people in United States.

#900among Singer-songwriter in United States#9751among Person in United States#5616in Music & Radio

The average Paul Young fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, FedEx, Pinterest, with strongest over-indexing on QVC (7.77× the country average).

Demographically, the Paul Young audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Young fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Young profile in United States.

Audience size
434K
in United States
Gender
77.8%♀
22.2% male
Age
44.7
average years
Country rank
#39739
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Young fans

77.8% are female, 22.2% are male, average age 44.7.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Paul Young audience in United States
MetricValue
Female77.8%
Male22.2%
Average age44.7
Estimated audience size434,151
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Paul Young audience in United States
Age bracketShare%
16-198%
20-2911%
30-3920%
40-4938%
50+23%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Paul Young audience comes from United States.

Worldwide audience distribution share by country for Paul Young
CountryShare
United Kingdom29.8%
Germany27.3%
United States18.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Young audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Young fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K1.58×
02Connecticut~6K1.33×
03Massachusetts~10K1.26×
04New Hampshire~2K1.23×
05Rhode Island~2K1.20×
06New York~30K1.16×
07Michigan~10K1.14×
08Maine~2K1.14×
09Pennsylvania~20K1.13×
10New Jersey~10K1.13×
11Washington, District of Columbia~1K1.12×
12Minnesota~7K1.10×
13Wisconsin~7K1.09×
14Illinois~20K1.08×
15Ohio~10K1.07×
16Oregon~5K1.07×
17Washington~9K1.06×
18California~50K1.04×
19Arkansas~4K1.02×
20Missouri~7K1.01×
21Colorado~7K1.01×
22Delaware~1K1.00×
23Virginia~10K0.98×
24Vermont<1K0.98×
25Arizona~9K0.97×
26Kentucky~5K0.97×
27Mississippi~4K0.97×
28Oklahoma~5K0.96×
29Indiana~8K0.95×
30Kansas~3K0.95×
31Idaho~2K0.95×
32Montana~1K0.95×
33Florida~30K0.94×
34Nevada~4K0.94×
35Iowa~3K0.94×
36Nebraska~2K0.94×
37West Virginia~2K0.94×
38North Carolina~10K0.93×
39South Carolina~6K0.93×
40Utah~4K0.93×
41North Dakota<1K0.93×
42South Dakota<1K0.92×
43Maryland~7K0.91×
44Alabama~5K0.89×
45Louisiana~5K0.85×
46New Mexico~2K0.84×
47Alaska<1K0.84×
48Georgia~10K0.83×
49Hawaii~2K0.81×
50Texas~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Paul Young, United States
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Young audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Young audience
#·InterestCategoryAffinity×
01QVCMovies & TV7.77×
02Weather forecastingHome & Garden6.05×
03FedExBusiness & Career5.02×
04Renewable energyBusiness & Career3.83×
05Sustainable energyHome & Garden3.57×
06Mortgage loansBusiness & Career3.40×
07Discount storesShopping3.40×
08PinterestInternet & Social Media3.09×
09Shopping mallsShopping2.74×
10TV talkshowsMovies & TV2.53×
11AirbnbTravel & Leisure2.50×
12Cancer awarenessHealth2.48×
13Organic foodFood & Beverages2.23×
14SubwayFood & Beverages2.23×
15FurnitureHome & Garden2.08×
16ReligionBusiness & Career2.04×
17McDonald'sFood & Beverages1.98×
18BarbecueFood & Beverages1.97×
19Country musicMusic & Radio1.85×
20StarbucksFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Young audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Young audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.15×
Convenience OrientationPREMIUM2.43×
Price SensitivityPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Young audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Risk AppetiteTHRILL0.56×
IndulgenceJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Young have in United States?

Paul Young has an estimated audience of 434,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul Young fans?

77.8% of Paul Young fans are female, 22.2% are male, with an average age of 44.7 years.

03

Which brands do Paul Young fans like most?

Paul Young fans show strongest brand affinity for QVC (7.77×), FedEx (5.02×), and Pinterest (3.09×) over the country average.

04

Where do Paul Young fans live in United States?

Paul Young fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Young fans also like?

Beyond Paul Young itself, the audience over-indexes on FedEx (5.02×), Pinterest (3.09×), Mortgage loans (3.4×), and Weather forecasting (6.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Young. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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