Phonics Audience in United States

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Phonics has an estimated audience of 1,288,371 people in United States. 89.5% are female, 10.5% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Saving, WFTS-TV, Jingoism, Solo climbing, Necktie.

The average Phonics fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, WFTS-TV, Jingoism, with strongest over-indexing on Saving (2.09× the country average). Demographically, the Phonics audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Phonics fans

Demographic split for Phonics audience in United States
MetricValue
Female89.5%
Male10.5%
Average age38.3
Estimated audience size1,288,371

Audience persona

The typical Phonics fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Phonics in United States
RegionReachAffinity
California223,1111.57×
Texas120,5161.09×
Florida91,9191.05×
New York85,0551.18×
Georgia50,6511.28×
Illinois42,9041×
Pennsylvania41,5850.96×
Ohio40,8811.03×
North Carolina37,3830.96×
Michigan32,4120.96×
New Jersey32,3690.99×
Virginia32,3451.03×
Washington26,7071.03×
Massachusetts26,1231.03×
Tennessee25,6960.99×
Arizona25,5250.97×
Indiana25,4091.08×
Maryland24,6331.11×
Missouri21,8601.05×
Alabama20,5581.14×
Wisconsin19,4211×
Minnesota19,1821.04×
Colorado19,0410.94×
South Carolina18,7700.97×
Louisiana18,1641.09×
Kentucky15,8480.98×
Oklahoma14,9351.04×
Oregon14,6680.99×
Mississippi12,8161.21×
Connecticut12,6250.98×
Nevada11,8770.95×
Arkansas11,5381.09×
Kansas11,4531.13×
Utah9,9360.86×
Iowa9,5270.9×
West Virginia6,2001.03×
New Mexico6,1400.95×
Idaho5,9880.93×
Nebraska5,9660.92×
Hawaii5,3440.96×
New Hampshire4,1240.81×
Maine3,8440.83×
Rhode Island3,7340.91×
Washington, District of Columbia3,7160.96×
Delaware2,9180.82×
Montana2,7960.78×
Alaska2,6960.98×
South Dakota2,6860.9×
North Dakota2,5200.95×
Vermont1,8920.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phonics audience
BrandAffinityCategory
Saving2.09×Business & Career
WFTS-TV4.23×Movies & TV
Jingoism1.51×Politics & Society
Solo climbing3.75×Sports
Necktie2.61×Fashion & Accessoires
edureka16.04×Business & Career
Fox & Friends2.19×Movies & TV
Heavy hauler3.91×Business & Career
Janitor1.89×Home & Garden
Cachorro1.59×Pets & Animals
Certified diabetes educator3.23×Business & Career
Brunello Cucinelli1.69×Fashion & Accessoires
English literature1.52×Literature
Eli Lilly1.59×Health
Software widget3.13×Technology & Electronics
Seagram's Escapes6×Food & Beverages
Buenavista (Madrid)1.51×Travel & Leisure
Further education1.69×Kids & Family
Brooklyn College2.04×Business & Career
Percussion ensemble3.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phonics audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.25
CreativityOPEN1.2
Need for SecurityCONSERVATISM1.09
Healthy LifestyleBALANCE1.02
DIY MentalityTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Phonics
CountryShare
United States33.9%
United Kingdom12.6%
India7.3%

See Phonics audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Phonics have in United States?

Phonics has an estimated audience of 1,288,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Phonics fans?

89.5% of Phonics fans are female, 10.5% are male, with an average age of 38.3 years.

Which brands do Phonics fans like most?

Phonics fans show strongest brand affinity for Saving (2.09×), WFTS-TV (4.23×), and Jingoism (1.51×) over the country average.

Where do Phonics fans live in United States?

Phonics fans in United States are most concentrated in California (reach 223,111), Texas (reach 120,516), and Florida (reach 91,919). These three regions account for the largest share of the active audience.

What other brands do Phonics fans also like?

Beyond Phonics itself, the audience over-indexes on WFTS-TV (4.23×), Jingoism (1.51×), Solo climbing (3.75×), and Necktie (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phonics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.