Planetarium Audience in United States

Planetarium logo

Planetarium has an estimated audience of 769,863 people in United States. 63.2% are female, 36.8% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Unique Gifts, Sailor, Birthday Gifts, Voltron: Legendary Defender, Fox 13 News.

The average Planetarium fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Unique Gifts, Sailor, Birthday Gifts, with strongest over-indexing on Unique Gifts (1.52× the country average). Demographically, the Planetarium audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Planetarium fans

Demographic split for Planetarium audience in United States
MetricValue
Female63.2%
Male36.8%
Average age39.6
Estimated audience size769,863

Audience persona

The typical Planetarium fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Planetarium in United States
RegionReachAffinity
California71,7110.85×
New York65,1571.51×
Texas64,8120.98×
Illinois52,0462.03×
Florida45,4350.87×
Utah34,0394.94×
North Carolina30,6421.32×
Michigan27,3751.36×
New Jersey27,0301.38×
Pennsylvania21,0900.81×
Georgia20,9430.88×
Virginia18,8271×
Ohio17,3620.73×
Arizona16,4531.05×
Colorado14,3391.18×
Wisconsin13,3471.15×
Indiana13,0420.93×
Missouri12,2360.99×
Washington12,2130.79×
Massachusetts12,1340.8×
South Carolina12,0711.04×
Maryland11,9830.91×
Tennessee11,8570.77×
Minnesota9,9700.9×
Alabama9,4010.87×
Kentucky9,3990.97×
Louisiana8,6470.87×
Nevada8,1071.09×
Connecticut7,5540.98×
Oklahoma6,3600.74×
Oregon5,3260.6×
Kansas4,6330.76×
Mississippi4,2370.67×
Idaho4,0681.05×
New Mexico4,0411.05×
Arkansas4,0010.63×
Iowa3,5810.56×
Maine3,0421.1×
New Hampshire2,8510.94×
Nebraska2,3490.61×
West Virginia2,3060.64×
Washington, District of Columbia2,2950.99×
Rhode Island2,2510.92×
Hawaii2,2070.67×
Delaware1,6480.78×
Wyoming1,6261.43×
Montana1,0800.51×
Alaska1,0750.65×
Vermont1,0600.78×
South Dakota8330.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planetarium audience
BrandAffinityCategory
Unique Gifts1.52×Shopping
Sailor2.61×Travel & Leisure
Birthday Gifts1.57×Kids & Family
Voltron: Legendary Defender4.55×Movies & TV
Fox 13 News1.66×Movies & TV
Enrique Hernández (baseball)3.62×Sports
Earthling5.33×Movies & TV
WFTS-TV1.5×Movies & TV
Solo climbing1.66×Sports
Gauri Khan4.19×Movies & TV
Nasal cavity1.58×Health
Hauptschule2.38×Kids & Family
Certified diabetes educator2.09×Business & Career
Eddie George1.72×Sports
Sinister (band)2.61×Music & Radio
Emilio Estefan2.05×Music & Radio
News 131.66×Movies & TV
Software widget1.98×Technology & Electronics
Medieval fantasy1.71×Literature
Edmond, Oklahoma1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planetarium audience
TraitClusterScore
TravellingTHRILL1.62
Design AffinityPREMIUM1.36
Community OrientationOPEN1.23
MindfulnessBALANCE1.15
Urban LifestyleOPEN1.14
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Planetarium
CountryShare
United States28.8%
Japan13.7%
Germany6.2%

See Planetarium audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Planetarium have in United States?

Planetarium has an estimated audience of 769,863 people in United States, concentrated in California and New York.

What is the gender split and age of Planetarium fans?

63.2% of Planetarium fans are female, 36.8% are male, with an average age of 39.6 years.

Which brands do Planetarium fans like most?

Planetarium fans show strongest brand affinity for Unique Gifts (1.52×), Sailor (2.61×), and Birthday Gifts (1.57×) over the country average.

Where do Planetarium fans live in United States?

Planetarium fans in United States are most concentrated in California (reach 71,711), New York (reach 65,157), and Texas (reach 64,812). These three regions account for the largest share of the active audience.

What other brands do Planetarium fans also like?

Beyond Planetarium itself, the audience over-indexes on Sailor (2.61×), Birthday Gifts (1.57×), Voltron: Legendary Defender (4.55×), and Fox 13 News (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planetarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.