Rascasse Audience Intelligence

PopSugar Audience in United States

A data profile of the people who buy, follow and care about PopSugar in United States — modelled from more than twelve digital signal sources. PopSugar has an estimated audience of 413,741 people in United States.

#13among Humor website in United States#1311among Website / Newspaper / Magazine in United States#401in Internet & Social Media

The average PopSugar fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bath and Bodyworks, Alexis Bledel, Matthew Gray Gubler, with strongest over-indexing on Bath and Bodyworks (8.55× the country average).

Demographically, the PopSugar audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PopSugar fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Bath and Bodyworks.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PopSugar profile in United States.

Audience size
414K
in United States
Gender
80.0%♀
20.0% male
Age
40.2
average years
Country rank
#40835
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PopSugar

80.0% are female, 20.0% are male, average age 40.2.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for PopSugar audience in United States
MetricValue
Female80.0%
Male20.0%
Average age40.2
Estimated audience size413,741
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the PopSugar audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

55.5%

of the worldwide PopSugar audience comes from United States.

Worldwide audience distribution share by country for PopSugar
CountryShare
United States55.5%
India15.1%
Argentina4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PopSugar audience in United States is strongest.

Fig. 05

Top regions by affinity

PopSugar fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.85×
02Washington, District of Columbia~2K1.76×
03California~60K1.41×
04New Jersey~10K1.40×
05Maryland~10K1.40×
06Massachusetts~10K1.29×
07Illinois~20K1.26×
08New Hampshire~2K1.23×
09Vermont<1K1.19×
10Connecticut~5K1.18×
11Washington~10K1.17×
12Colorado~8K1.17×
13Georgia~10K1.15×
14Oregon~5K1.15×
15Virginia~10K1.12×
16Rhode Island~1K1.12×
17Pennsylvania~20K1.09×
18Arkansas~4K1.08×
19Hawaii~2K1.06×
20Montana~1K0.98×
21South Dakota<1K0.98×
22New Mexico~2K0.97×
23North Carolina~10K0.96×
24Wisconsin~6K0.96×
25Missouri~6K0.94×
26Alaska<1K0.94×
27Minnesota~5K0.93×
28Utah~3K0.93×
29West Virginia~2K0.93×
30Maine~1K0.93×
31Ohio~10K0.92×
32Arizona~8K0.91×
33Indiana~7K0.91×
34Louisiana~5K0.90×
35Idaho~2K0.90×
36North Dakota<1K0.89×
37South Carolina~5K0.88×
38Delaware<1K0.87×
39Mississippi~3K0.86×
40Nebraska~2K0.86×
41Iowa~3K0.85×
42Tennessee~7K0.83×
43Texas~30K0.82×
44Alabama~5K0.82×
45Kentucky~4K0.82×
46Kansas~3K0.82×
47Florida~20K0.81×
48Oklahoma~4K0.80×
49Nevada~3K0.79×
50Michigan~8K0.78×
Fig. 06

Affinity by region

Affinity by region — PopSugar, United States
0.78×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PopSugar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PopSugar audience
#·InterestCategoryAffinity×
01Matthew Gray GublerFashion & Accessoires17.31×
02Joseph FiennesMovies & TV15.39×
03Alexis BledelMovies & TV14.20×
04Ming-Na WenMovies & TV11.33×
05Yvonne StrahovskiMovies & TV11.26×
06Patricia ArquetteMovies & TV10.54×
07Seth GreenMovies & TV10.43×
08Thai languagePolitics & Society9.92×
09Rob McElhenneyMovies & TV9.67×
10Red Bull RecordsMusic & Radio9.55×
11Bath and BodyworksShopping8.55×
12Kat DenningsMovies & TV8.53×
13SupercutsBeauty & Wellness5.91×
14Mariska HargitayMovies & TV5.68×
15DeviantArtInternet & Social Media3.07×
16TMZInternet & Social Media2.00×
17MSNNews1.67×
18Macy'sShopping1.63×
19Old NavyFashion & Accessoires1.61×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PopSugar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PopSugar audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.32×
CreativityOPEN1.27×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PopSugar audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.89×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PopSugar have in United States?

PopSugar has an estimated audience of 413,741 people in United States, concentrated in California and New York.

02

What is the gender split and age of PopSugar fans?

80.0% of PopSugar fans are female, 20.0% are male, with an average age of 40.2 years.

03

Which brands do PopSugar fans like most?

PopSugar fans show strongest brand affinity for Bath and Bodyworks (8.55×), Alexis Bledel (14.2×), and Matthew Gray Gubler (17.31×) over the country average.

04

Where do PopSugar fans live in United States?

PopSugar fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PopSugar fans also like?

Beyond PopSugar itself, the audience over-indexes on Alexis Bledel (14.2×), Matthew Gray Gubler (17.31×), Kat Dennings (8.53×), and Patricia Arquette (10.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for PopSugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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