PopSugar Audience in United States

PopSugar logo

PopSugar has an estimated audience of 413,741 people in United States. 80.0% are female, 20.0% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Bath and Bodyworks, Alexis Bledel, Bradley Whitford, Matthew Gray Gubler, Patricia Arquette.

The average PopSugar fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bath and Bodyworks, Alexis Bledel, Bradley Whitford, with strongest over-indexing on Bath and Bodyworks (8.55× the country average). Demographically, the PopSugar audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of PopSugar fans

Demographic split for PopSugar audience in United States
MetricValue
Female80.0%
Male20.0%
Average age40.2
Estimated audience size413,741

Audience persona

The typical PopSugar fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for PopSugar in United States
RegionReachAffinity
California69,0391.52×
New York45,8861.98×
Texas30,1990.85×
Florida21,6160.77×
Illinois18,8371.37×
New Jersey15,9411.51×
Georgia15,8411.24×
Pennsylvania15,5401.12×
North Carolina12,4651×
Ohio12,1610.95×
Virginia11,6551.16×
Massachusetts10,7491.32×
Maryland10,6531.5×
Washington10,2161.23×
Arizona8,1130.96×
Michigan7,9400.73×
Colorado7,7051.18×
Indiana7,0900.94×
Missouri6,6731×
Tennessee6,6580.8×
Wisconsin5,8830.95×
Oregon5,8261.23×
Minnesota5,8090.98×
South Carolina5,6370.91×
Connecticut5,2681.27×
Louisiana4,6850.88×
Alabama4,3880.76×
Kentucky3,8900.75×
Arkansas3,6641.07×
Oklahoma3,3270.72×
Utah3,2880.89×
Nevada2,8100.7×
Iowa2,7720.81×
Washington, District of Columbia2,5992.09×
Mississippi2,4550.72×
Kansas2,2460.69×
Hawaii1,8121.02×
New Mexico1,7780.86×
Idaho1,6720.81×
Nebraska1,6570.8×
New Hampshire1,6251×
Rhode Island1,5481.18×
West Virginia1,4320.74×
Montana1,0810.94×
Maine1,0530.71×
Vermont9521.31×
South Dakota9050.95×
Alaska6470.73×
Delaware6350.56×
North Dakota3610.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PopSugar audience
BrandAffinityCategory
Bath and Bodyworks8.55×Shopping
Alexis Bledel14.2×Movies & TV
Bradley Whitford18.01×Movies & TV
Matthew Gray Gubler17.31×Fashion & Accessoires
Patricia Arquette10.54×Movies & TV
Kat Dennings8.53×Movies & TV
Seth Green10.43×Movies & TV
Thai language9.92×Politics & Society
Joseph Fiennes15.39×Movies & TV
Yvonne Strahovski11.26×Movies & TV
Supercuts5.91×Beauty & Wellness
Rob McElhenney9.67×Movies & TV
Mariska Hargitay5.68×Movies & TV
Pinterest1.51×Internet & Social Media
TMZ2×Internet & Social Media
Ming-Na Wen11.33×Movies & TV
DeviantArt3.07×Internet & Social Media
MSN1.67×News
Macy's1.63×Shopping
Old Navy1.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PopSugar audience
TraitClusterScore
ExtroversionTHRILL1.55
IndulgenceJOY1.27
MindfulnessBALANCE1.25
CreativityOPEN1.16
Price SensitivityPREMIUM1.15
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for PopSugar
CountryShare
United States55.7%
India15.2%
Brazil4.1%

See PopSugar audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does PopSugar have in United States?

PopSugar has an estimated audience of 413,741 people in United States, concentrated in California and New York.

What is the gender split and age of PopSugar fans?

80.0% of PopSugar fans are female, 20.0% are male, with an average age of 40.2 years.

Which brands do PopSugar fans like most?

PopSugar fans show strongest brand affinity for Bath and Bodyworks (8.55×), Alexis Bledel (14.2×), and Bradley Whitford (18.01×) over the country average.

Where do PopSugar fans live in United States?

PopSugar fans in United States are most concentrated in California (reach 69,039), New York (reach 45,886), and Texas (reach 30,199). These three regions account for the largest share of the active audience.

What other brands do PopSugar fans also like?

Beyond PopSugar itself, the audience over-indexes on Alexis Bledel (14.2×), Bradley Whitford (18.01×), Matthew Gray Gubler (17.31×), and Patricia Arquette (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PopSugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.