Pragmatics Audience in United States

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Pragmatics has an estimated audience of 3,690,239 people in United States. 77.2% are female, 22.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, 3D printing, Pillow, Enfamil, Winemaking.

The average Pragmatics fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, 3D printing, Pillow, with strongest over-indexing on Whataburger (2.25× the country average). Demographically, the Pragmatics audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pragmatics fans

Demographic split for Pragmatics audience in United States
MetricValue
Female77.2%
Male22.8%
Average age41.7
Estimated audience size3,690,239

Audience persona

The typical Pragmatics fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Pragmatics in United States
RegionReachAffinity
California493,3111.22×
Texas345,3471.09×
Florida253,3811.01×
New York240,7701.17×
Illinois133,5391.09×
Georgia124,5311.1×
Pennsylvania123,1240.99×
North Carolina113,2491.02×
Ohio108,9870.96×
Virginia108,6021.21×
Michigan100,2251.04×
New Jersey98,2391.05×
Washington91,3521.23×
Massachusetts87,5401.2×
Arizona75,7311.01×
Tennessee73,5610.99×
Maryland68,9721.09×
Indiana67,3591×
Colorado62,8921.08×
Missouri59,9331.01×
Minnesota58,0521.1×
Wisconsin55,7721×
Oregon50,0431.18×
South Carolina48,3780.87×
Alabama44,2170.86×
Louisiana43,2480.91×
Oklahoma40,5280.99×
Kentucky40,2270.87×
Connecticut39,5091.07×
Utah34,8861.06×
Nevada31,9940.9×
Arkansas27,6280.91×
Kansas26,9060.93×
Iowa26,8420.88×
Mississippi25,0380.82×
Hawaii17,5961.11×
Idaho17,0820.92×
Nebraska15,5360.84×
New Mexico15,0850.82×
Washington, District of Columbia14,4781.31×
New Hampshire14,1570.97×
West Virginia14,1530.82×
Maine12,9290.98×
Rhode Island12,0331.02×
Montana9,5920.94×
Delaware8,3720.82×
Alaska7,7190.98×
South Dakota7,4610.87×
North Dakota6,9070.91×
Vermont6,6841.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pragmatics audience
BrandAffinityCategory
Whataburger2.25×Food & Beverages
3D printing2.07×Technology & Electronics
Pillow1.64×Home & Garden
Enfamil2.55×Kids & Family
Winemaking1.54×Food & Beverages
Mortgage insurance1.52×Business & Career
Kingdom of Judah2.3×Politics & Society
Ural Mountains3.7×Travel & Leisure
English literature1.65×Literature
Temple Grandin1.72×Literature
Cockpit1.7×Travel & Leisure
Redemption (theology)1.52×Politics & Society
Ironmongery1.7×Home & Garden
International University of Business Agriculture and Technology1.75×Business & Career
Boracay1.55×Travel & Leisure
Cachorros2.07×Pets & Animals
Parma1.82×Travel & Leisure
Mad About You1.71×Movies & TV
Cachorros1.71×Pets & Animals
Chachapoyas, Peru1.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pragmatics audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
IndividualismJOY1.66
TraditionCONSERVATISM1.52
MindfulnessBALANCE1.48
Convenience OrientationPREMIUM1.47
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Pragmatics
CountryShare
United States44.3%
Italy13.4%
Brazil4.7%

See Pragmatics audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pragmatics have in United States?

Pragmatics has an estimated audience of 3,690,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Pragmatics fans?

77.2% of Pragmatics fans are female, 22.8% are male, with an average age of 41.7 years.

Which brands do Pragmatics fans like most?

Pragmatics fans show strongest brand affinity for Whataburger (2.25×), 3D printing (2.07×), and Pillow (1.64×) over the country average.

Where do Pragmatics fans live in United States?

Pragmatics fans in United States are most concentrated in California (reach 493,311), Texas (reach 345,347), and Florida (reach 253,381). These three regions account for the largest share of the active audience.

What other brands do Pragmatics fans also like?

Beyond Pragmatics itself, the audience over-indexes on 3D printing (2.07×), Pillow (1.64×), Enfamil (2.55×), and Winemaking (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pragmatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.