Private sector Audience in United States

Private sector logo

Private sector has an estimated audience of 905,350 people in United States. 53.1% are female, 46.9% are male, average age 48.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Stamp collecting, Mathcore, Hebe, Google Home.

The average Private sector fan in United States is 48.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Stamp collecting, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Private sector audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Private sector fans

Demographic split for Private sector audience in United States
MetricValue
Female53.1%
Male46.9%
Average age48.1
Estimated audience size905,350

Audience persona

The typical Private sector fan in United States is balanced, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Private sector in United States
RegionReachAffinity
California123,2871.24×
Texas79,4131.02×
New York59,2311.17×
Florida59,0500.96×
Virginia43,0921.95×
Georgia32,8511.18×
Pennsylvania32,5001.07×
North Carolina31,1851.14×
Maryland29,3031.88×
Illinois28,7670.95×
Ohio24,2570.87×
New Jersey23,3861.02×
Michigan23,0190.97×
Washington22,6721.25×
Massachusetts19,7511.11×
Arizona18,2670.99×
Tennessee16,7020.92×
Indiana16,0340.97×
Colorado13,6230.95×
Alabama12,4850.99×
Missouri12,4470.85×
Minnesota11,6330.9×
South Carolina11,5580.85×
Louisiana11,5570.99×
Wisconsin10,5510.77×
Oregon9,4170.91×
Kentucky9,0560.8×
Connecticut8,9650.99×
Washington, District of Columbia8,3153.06×
Nevada8,1610.93×
Oklahoma8,0860.8×
Mississippi6,7400.9×
Arkansas6,5580.88×
Utah6,3450.78×
Kansas5,8740.82×
Iowa5,4600.73×
Hawaii4,5581.17×
West Virginia3,7090.88×
New Mexico3,6150.8×
New Hampshire3,2750.92×
Idaho3,0580.67×
Nebraska2,9930.66×
Maine2,5280.78×
Rhode Island2,3190.8×
Delaware2,1710.87×
Montana1,7290.69×
Vermont1,6591.04×
Alaska1,5860.82×
South Dakota1,3650.65×
North Dakota1,3290.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Private sector audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Stamp collecting20×Home & Garden
Mathcore18.06×Music & Radio
Hebe12.62×Home & Garden
Google Home11.64×Technology & Electronics
Tipsy Elves16.13×Shopping
Pantsuit15.7×Fashion & Accessoires
Historic site6.06×Arts & Culture
Arrietty16.81×Movies & TV
The Historian16.48×Literature
Kendra Scott2.58×Fashion & Accessoires
Eurail16.57×Cars & Mobility
Regional styles of Mexican music2.14×Music & Radio
Buying and Selling Real Estate5.37×Home & Garden
Academy Award for Best Original Score11.95×Movies & TV
Fairy godmother4.76×Literature
Barclays Center8×Sports
Parral, Chihuahua9.05×Travel & Leisure
Cam Ward2.29×Sports
Hopkins County, Kentucky15.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Private sector audience
TraitClusterScore
Need for SecurityCONSERVATISM1.92
TravellingTHRILL1.85
PatriotismCONSERVATISM1.63
SustainabilityBALANCE1.62
Quality AwarenessPREMIUM1.58
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Private sector
CountryShare
Philippines18.9%
United States11.8%
Ukraine8.0%

See Private sector audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Private sector have in United States?

Private sector has an estimated audience of 905,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Private sector fans?

53.1% of Private sector fans are female, 46.9% are male, with an average age of 48.1 years.

Which brands do Private sector fans like most?

Private sector fans show strongest brand affinity for Keene, New Hampshire (675×), Stamp collecting (20×), and Mathcore (18.06×) over the country average.

Where do Private sector fans live in United States?

Private sector fans in United States are most concentrated in California (reach 123,287), Texas (reach 79,413), and New York (reach 59,231). These three regions account for the largest share of the active audience.

What other brands do Private sector fans also like?

Beyond Private sector itself, the audience over-indexes on Stamp collecting (20×), Mathcore (18.06×), Hebe (12.62×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Private sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.