Prototype Audience in United States

Prototype logo

Prototype has an estimated audience of 826,238 people in United States. 27.4% are female, 72.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, Product design.

The average Prototype fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Prototype audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

Demographics of Prototype fans

Demographic split for Prototype audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.5
Estimated audience size826,238

Audience persona

The typical Prototype fan in United States is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Prototype in United States
RegionReachAffinity
California135,0141.49×
Texas84,6701.19×
Florida61,8411.11×
New York56,9921.23×
Georgia32,3851.27×
Illinois30,3231.1×
North Carolina28,0261.13×
Pennsylvania27,8241×
Ohio25,9581.02×
Virginia23,2831.16×
New Jersey21,9741.05×
Michigan21,6731×
Washington19,3251.17×
Massachusetts17,8171.09×
Maryland17,0141.2×
Arizona16,9281×
Indiana16,7881.11×
Tennessee16,4200.99×
Missouri13,1500.99×
South Carolina12,2810.99×
Louisiana11,9981.13×
Colorado11,8000.91×
Alabama11,4961×
Kentucky11,1331.07×
Wisconsin10,7930.87×
Minnesota10,6180.9×
Oregon10,5381.11×
Oklahoma10,0931.1×
Nevada8,3121.04×
Mississippi7,9821.17×
Connecticut7,7920.94×
Arkansas7,0741.04×
Utah6,7870.92×
Kansas6,7041.03×
Iowa5,8640.86×
New Mexico3,7180.9×
Nebraska3,5930.87×
Washington, District of Columbia3,5751.44×
Hawaii3,4960.98×
West Virginia3,3930.88×
Idaho3,3890.82×
New Hampshire2,5000.77×
Rhode Island2,4920.95×
Maine2,4250.82×
Delaware1,9760.87×
Montana1,6890.74×
Alaska1,4650.83×
North Dakota1,3640.8×
South Dakota1,3030.68×
Vermont9700.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prototype audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Urban Outfitters2.18×Shopping
Product design2.13×Business & Career
The Historian16.48×Literature
Atkins diet5.1×Health
Arrietty13.81×Movies & TV
Wikia3.17×Internet & Social Media
N1 road (South Africa)3.66×Travel & Leisure
Vocal harmony3.82×Music & Radio
Eurail16.57×Cars & Mobility
Electrolyte3.29×Health
A Streetcar Named Desire (1951 film)7.6×Movies & TV
Barclays Center8.38×Sports
Hoosier Lottery4.7×Games
Life of Pi5.83×Movies & TV
Parral, Chihuahua8.99×Travel & Leisure
Academy Award for Best Original Score10.36×Movies & TV
Home staging3.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prototype audience
TraitClusterScore
Early Adopter MentalityPOWER2.19
Risk AppetiteTHRILL2.07
IndividualismJOY2.03
Luxury OrientationPREMIUM1.7
PatriotismCONSERVATISM1.62
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Prototype
CountryShare
United States39.4%
United Kingdom6.0%
Italy5.5%

See Prototype audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Prototype have in United States?

Prototype has an estimated audience of 826,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Prototype fans?

27.4% of Prototype fans are female, 72.6% are male, with an average age of 38.5 years.

Which brands do Prototype fans like most?

Prototype fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Prototype fans live in United States?

Prototype fans in United States are most concentrated in California (reach 135,014), Texas (reach 84,670), and Florida (reach 61,841). These three regions account for the largest share of the active audience.

What other brands do Prototype fans also like?

Beyond Prototype itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Urban Outfitters (2.18×), and Product design (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prototype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.